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Cilia Kohn

PROFESSIONAL EXPERIENCE

Associate Director, Marketing & Communications, Regis University College for Professional

Studies, Denver, Colo., 2012 Current

Develop integrated marketing strategies for college admissions that include web, email,

direct mail, social media, search engine optimization, pay-per-click, cost-per-lead,

events and sponsorships.

Plan and implement a comprehensive media plan that spans print, broadcast and online

(banner ads, reach and retargeting) for four schools within the college, business

development and community college outreach.

Provide leadership for a marketing team of six, as well as manage multiple vendor

relationships and act as marketing liaison with internal clients and management.

Responsible for marketing budget including forecasting, reconciliation, regularly

evaluating and reporting on spend against a lead generation goal.

Copywriting, copyediting, project management and creative direction on all marketing

efforts.

Marketing Communications Manager, Regis University College for Professional Studies,

Denver, Colo., 20112012Contract

position through The Creative Group

Developed and updated all marketing communications projects from initial conception,

design layout and direction, copywriting and disclaimer language, proofing and editing,

internal and external approvals, printing and invoicing process.

Ensured marketing collateral, including print and broadcast advertisements, direct mail

pieces, brochures and fliers met overall branding standards while representing the

individual needs of internal clients.

Worked with media vendors and journalists to provide content for advertorials and

articles.

Business Development Associate, UK Trade & Investment, New York, N.Y., 20082011

Recruited UK consumer goods companies for US market entry and consulted on their market

strategy, including: route to market, public relations/marketing efforts, web presence,

establishing local contacts and building distribution channels.

Researched US market and interviewed industry experts to create commissioned reports,

contributing over 30% of the team s overall annual revenue and doubling personal revenue

goal.

Wrote copy for newsletters, email blasts, and internal communications. Participated in

social media task force and regularly published to LinkedIn and Twitter.

Coordinated events and traveled to national and international trade shows to represent

the UK commercial service, establish contacts and build an inventory of resources for UK

clients.

Efforts led to individual awards for achievement in 2010 and 2011, team awards for

excellence in 2009 and 2010, and a team innovation award in 2009.

Product Marketing Manager, American Water Works Association, Denver, Colo., 20072008

Managed direct marketing projects from initial concept, creative plan, copywriting,

vendor relations, printing, production and editing.

Managed all aspects of direct mail pieces, email campaigns, and website, including

creating, uploading and editing content and tracking with Google Analytics.

Responsible for a marketing budget for six specialty conferences and workshops, a dozen

seminars and webcasts, and new professional development programs.

Public Affairs Coordinator, American Water Works Association, Denver, Colo.,2007

Pitched story ideas, wrote press releases and member advisories.

Worked with consumer and trade publications to provide information on tap water and

water utility operations.

Maintained database of contacts and managed tracking of any public affairs efforts.

Public Relations Associate, figleaves.com, New York, N.Y., 20042006

Wrote press releases, blog contributions, editorial and web content.

Tripled in-book coverage by actively pitching story ideas to consumer publications and

organizing press previews, online and print promotions, and sponsorships.

Worked on affiliate marketing plan, as well as planned and implemented company s first

SEO strategy.

Public Relations Coordinator and Store Team Leader, adidas US, New York, N.Y., 20022004

Coordinated editorial requests, market appointments and press previews in the adidas

New York showroom for consumer magazines, national newspapers and trade publications.

Assisted with the first New York Originals store opening by overseeing the hiring

process, training cashiers, managing daily staff goals and schedules, and working the

sales floor.

EDUCATION

Columbia University Graduate School of Journalism,

New York, N.Y., May 2011

Master of Science,

magazine concentration with coursework in consumer journalism,

aggregation and writing for the Columbia News Service.

State University of New York, Fashion Institute of Technology,

New York, N.Y., May 2002

Bachelor of Science

in advertising and marketing communications, Phi Theta Kappa,

Presidential Scholar and summa cum laude graduate.

Internships: Marie Claire magazine, Kenneth Cole Productions and GenArt.

SKILLS AND ACTIVITIES

Languages: Fluent in Swedish. Basic conversational and reading skills in French and

Danish, limited Spanish.

Multimedia skills: Proficient in Microsoft Office Suite, CRM, LexisNexis and other media

monitoring systems, Exact Target, and Google Analytics. Social media savvy includes:

Facebook, Twitter, LinkedIn, Vimeo and Flickr. Basic WordPress, Final Cut Pro and Adobe

CS5 skills.

Affiliations: Swedish American Educational Association, Columbia University Alumni

Association, Presidential Scholars Alumni Association, Phi Theta Kappa Alumni Association,

Fashion Group International and AvantGuild member on mediabistro.com.

Other: Wrote blogs RedBoots Seventeen and Big Apple Blonde; seasonal housekeeping manager

at the Grand Hotel in Stockholm, Sweden; freelance public relations assistant at Dougherty

Relations; and hostess at the Hoffbrau (currently Rusty Bucket) in Lakewood, Colo.

Get in touch

Email me at *********@*****.***, follow my tweets @ciliakohn or connect at

linkedin.com/in/ciliakohn

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