*nd Job Seeker Account Holder OpenLink Network Bob LaRochelle
Experienced SaaS Architect and Manager
Location
San Francisco Bay Area
Industry
Computer Software
Overview
Current
Vice President, Engineering at Brite Media Group
Past
Co-founder, VP Software/Server Ops at TargetCast Networks Inc.
Director of Engineering at EmailLabs
VP Product Development and IT at Axolotl Corporation
Vice President, Development at Telepartner International
Manager, Software Applications Group at Gerber Scientific Inc.
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Education
The University of Connecticut
Rensselaer Polytechnic Institute at Hartford
University of Massachusetts Dartmouth
Recommendations
18 people have recommended Bob
Connections
323 connections
Websites
Company Website
My Classic Rock band Top Shelf
bobhlarochelle
Public Profile
http://www.linkedin.com/in/boblarochelle
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Summary
Currently building Digicast Networks's interactive experience, databases, and information
systems.
A technology executive with over 15 years experience developing, managing, and marketing
innovative software in the US and abroad. A seasoned leader able to motivate, retain, and
organize teams and drive innovative technology development. A hands on technologist who
can craft solutions and prototypes. A strategist who contributes to product management,
design, architecture, and positioning decisions.
Managed large and small teams and managed budgets of $6M+. Motivated and retained
talented developers, team leads, and IT specialists through mentoring and relating their
roles to organizational objectives. Consistently bring projects in on time and within
budget. Expertise in hosted operations management, storage (NAS/SAN), security.
Experienced in several verticals including Internet marketing, healthcare, networking,
computer aided design, and automation.
Specialties
- Technologist/Architect/Implementer - Mastery of object oriented technologies (Java,
PHP, C DB design (SQL, MySQL), networking/security, cloud computing (S3, EC2,
Salesforce.com), Web 2.0 technologies (AJAX,XML,DHTML, Ruby on Rails, Drupal, Django) and
Agile methods.. Hands on technologist who can craft solutions/prototypes.
- Effective Communicator and Spokesman - Communicate strategy through public speaking at
industry events, publishing articles, and networking with partners and OEMs.Experience
Vice President, Engineering
Brite Media Group
Privately Held; 51-200 employees; Marketing and Advertising industry
September 2011Present (9 months) San Francisco, CA
Participated in a syndicate to purchase the network and focus on bringing our restaurant
partners the richest capabilities possible to create a superior in-store experience and
increase sales through messaging to their best customers, the ones already in their
restaurants.
Such effort resulted in the sale of the network to Brite Media Group, a leader in non-
traditional out-of-home advertising.
Co-founder, VP Software/Server OpsTargetCast Networks Inc.
Privately Held; 11-50 employees; Broadcast Media industry
March 2007 November 2011 (4 years 9 months)
Co-founded business, determined requirements for platform, supported first resellers and
clients leading to closing of first round of venture capital funding
Architect of web platform for distribution of advertising content and network management
Deployed hosted service. Responsible for monitoring, availability, and performance
Continue to drive vision of platform and contribute to company strategy
Bob has 4 recommendations (2 managers, 2 co-workers) including:
2nd Brian Moore, CPA, SVP of Operations & CFO, Interim CEO, SVP/Divisonal Head, DigiCast
Networks (formerly TargetCast Networks)
2nd Sal Tofano, Vice President of National Sales/Digital Sales ( company acquired in Aug
2011), TargetCast Networks
Director of Engineering
EmailLabs
Public Company; 201-500 employees; Computer Software industry
May 2006 February 2007 (10 months)
EmailLabs is the leading responsible email marketing service provider to mid size and
enterprise companies. All products are developed with the LAMP open source software stack
(Linux, Apache, MySQL, and PHP).
Responsible for product design and development, information technology, hosting
operations, and quality assurance.
Immediately focused the development team on the EmailLabs 4.8 release which included
SalesForce.com integration, Web Analytics integration, and RSS. Release 4.8 was on time
and within budget
Improved customer experience and application availability through hosting improvements
such as implementing a storage area network (SAN), consolidating data centers, and
upgrading networking infrastructure.
Evaluated and selected new Message Transfer Agent (MTA) technology that produced a five
fold performance improvement in message send speed. EmailLabs sent a record breaking 3.6
billion marketing emails in 2006.
Bob has 7 recommendations (1 manager, 1 report, 5 co-workers
) including:
3rd Jon Hance,
Quality Assurance Manager, JL Halsey, Inc
2nd Shivani Puri, HR Manager, EmailLabs
VP Product Development and IT
Axolotl Corporation
Privately Held; 201-500 employees; Computer Software industry
1997March 2006 (9 years)
Responsible for the efforts of the product development team to create leading clinical
messaging solutions for the healthcare industry. These products leverage off the shelf
tools such as WebSphere, Domino and Mercator. Implemented structured development schedules
resulting in improved communications and predictable delivery dates. Manage ASP offerings
and internal systems including security, storage/backup, communication infrastructure,
messaging, and databases.
Responsible for all department activities including product management, scheduling,
budgeting, technology acquisition, personnel development, and relationships with outside
business partners. Coordinate all development issues with sales, marketing, and support.
Present development strategy and tactics to venture capitalists and board members.
Bob has 6 recommendations (3 reports, 2 co-workers, 1 client) including:
2nd Denny Gracey
2nd Nicholas Radov
Vice President, Development
Telepartner International
Privately Held; 51-200 employees; Computer Software industry
November 1994October 1997 (3 years)
Led the efforts of the engineering development team and the support of products,
including remote LAN, wireless, host/midrange access and electronic software/data
distribution. These products ran on a variety of platforms including DOS, Windows, Windows
NT, OS/2 and UNIX. As a result of improved motivation and morale staff turnover went from
over 30% to under 10% in 18 months. Represented the company as a featured speaker at trade
shows, distributor and customer meetings in the United States, England, and Norway.
Bob has 1 recommendation (1 co-worker) including:
3rd Shelley Faber, Director of Marketing, Telepartner International
Manager, Software Applications Group
Gerber Scientific Inc.
January 1990January 1994 (4 years 1 month)
Directed teams of developers in support and implementation of raster image processing and
GUI products for high-resolution printed circuit board photo plotters. Developed the
strategy to migrate products from Unix to Windows NT. Initiated and directed company-wide
software Total Quality Management effort, resulting in published language standards,
management acceptance, and formation of CASE committee.
Supervised the design and development of innovative, object-oriented visualization and
modeling software for industrial computer-aided design applications. Implemented system
featuring photorealistic modeling based on Pixar's RenderMan. Directed design of full-
featured Graphical User Interface (GUI) allowing users to draw naturally on a three-
dimensional surface and render with a wide selection of real-world appearances. Designed
and coded C++ classes.
Skills & Expertise
PHP
MySQL
C++
XML
DHTML
Drupal
EC2
AJAX
OOP
Linux
Cloud Computing
Java
JavaScript
CSS
HTML
jQuery
C
Django
SQL
Python
Database Design
S3
Public Speaking
Apache
Visual Basic
Windows
Subversion
J2EE
Web Services
Unix
Web Development
Ruby on Rails
LAMP
Agile
SaaS
Software Development
Software Engineering
Architecture
Databases
Security
Web Applications
View All (41) Skills View Fewer Skills
Education
The University of Connecticut
MBA, Finance/Marketing
19901993
Rensselaer Polytechnic Institute at Hartford
MS, Computer Science
19841987
University of Massachusetts Dartmouth
Mathematics, Applied Mathematics, Computer Science
19781983Recommendations For BobCo-founder, VP Software/Server Ops
TargetCast Networks Inc.
I met Bob in late 2005 as one of 3 founding technologists of the TargetCast Networks
media delivery platform. Bob had architected and built 100% of the server-side technology.
I joined the founding team to help them package the company up for venture funding which
we accomplished in 2007. Bob's accomplishments can best described as follows:
- Bob is a solid team player with extreme dedication to success.
- Bob is a rare software development executive that has maintained his hand-on abilities
and has kept current on technology trends.
- The API based server architecture was well designed for scalability, extensibility and
maintainability.
- We were able to absorb an acquired network's media players and add requistie
capabilities in 4 months of effort due to the superior architecture.
- We were able to add integrations (Facebook, Twitter, Safesforce.com) with minimal
effort.
- The TargetCast server platform never went down in the 6+ six years I was involved.
- Bob had a solid aptitude of converting business requirements into technical
deliverables.
I would love the opportunity to work with Bob again in future endeavors. March 12, 2012
2nd Brian Moore, CPA, SVP of Operations & CFO, Interim CEO, SVP/Divisonal Head, DigiCast
Networks (formerly TargetCast Networks)
managed Bob at TargetCast Networks Inc.
Bob is the consummate engineering, software and technology professional who analyzes
problems and opportunities from a 360 degree view. As Co-founder of TargetCast Networks he
was always there to lend support to the sales and marketing team from a business and
technology perspective. Bob was a key architect in building the TCN technology and media
platform. I enjoyed our time working together and would recommend him as a valuable
employee in our organization. November 12, 2011
2nd Sal Tofano, Vice President of National Sales/Digital Sales ( company acquired in Aug
2011), TargetCast Networks
worked with Bob at TargetCast Networks Inc.
Bob is dedicated problem solver and is especially good at expanding and creating new
product innovations. Bob's work ethic and willingness to pursue an opportunity
aggressively has made many contributions to our digital media platform possible. July 4,
2011
3rd Jerry Hall, President/CEO, TargetCast Networks
managed Bob at TargetCast Networks Inc.
Bob is a dedicated thoughtful employee and was a key contributor to TCN. Bob's input was
always valuable and his perspective on the business was from both an engineering and
business management point of view. Bob has the rare ability to meld his engineering
discipline with business strategy in developing well thoughout solutions to the business
needs. I enjoyed my time working with Bob and recommend him as a key employee. July 1,
2011
Jim Egbert, Sr. Vice President Business Development & Affiliate Sales, TargetCast
Networks
worked directly with Bob at TargetCast Networks Inc.
Director of Engineering
EmailLabs
Bob and I both came to Emaillabs / Lyris at a fairly tumultuous time. At that time,
Emaillabs had no formal QA, and Bob was very supportive of my efforts to bring standard QA
Processes to the development organization. Bob was passionate about producing high quality
software, and was an advocate for the customer at every turn. As the QA Manager, I
appreciated Bob's support and enthusiasm for QA and Software Development. February 1,
2012
3rd Jon Hance, Quality Assurance Manager, JL Halsey, Inc
reported to Bob at EmailLabs
Bob joined EmailLabs/ Lyris during a challenging transitional period and was quickly
able to make a positive impact to the business, both in terms of technical expertise and
people management. I would highly recommend Bob. January 31, 2012
2nd Shivani Puri, HR Manager, EmailLabs
worked with Bob at EmailLabs
Bob came in when a there was a lot of "change" at EmailLabs / Lyris. He made a lot of
good things happen in sequence that needed to be done. He is, simply, one of the good
guys. He got projects completed on time and to spec, as a sales person, that's all I can
really ask from my engineering group. Bob, it was a pleasure working with you and I'd
enjoy it again, given the chance. January 3, 2012
3rd Per Caroe, Director Sales, Western Region, Lyris Technologies
worked indirectly for Bob at EmailLabs
Bob came during a difficult transitional period in which we needed to merge several
products and companies into one. He proved to be a great asset with excellent analytical
skill which he quickly used to develop a strategy towards unifying the company and
product. He not only has great technical skills and knowledge but more importantly is able
to walk everyone through his reasoning in very basic terms. He is a great addition to any
organization. August 31, 2010
2nd Luis Rivera, CEO, Lyris Technologies
managed Bob indirectly at EmailLabs
Bob made an immediate impact on stabilizing and improving our infrastructure. He also
focused the developers on a crucial release that came out on schedule. I could count on
him to exercise sound judgment and do what was right for the business. March 19, 2007
2nd Jim Herbold, General Manager, EmailLabs
managed Bob at EmailLabs
I have worked closely with Bob at EmailLabs. Bob comes across as an outsanding
Engineering Director with excellent leadership, delivery, and interpersonal skills. You
can count on Bob to go the extra a mile for his customers and the solutions that he
develops. Hes the team player to the core and always eager and willing to take new
challenges and learn new things as well. I would strongly endorse Bob for a leadership
position within any development organization. March 18, 2007
2nd Ashish Seth, Director of Product Management, EmailLabs
worked with Bob at EmailLabs
Bob was a great asset to EmailLabs. He is very capable in the technology field and his
follow up was next to none. I would highly recommend Bob to any potential employer. March
12, 2007
2nd Julie Palmer, Senior Account Executive, EmailLabs, Inc.
worked with Bob at EmailLabs
VP Product Development and IT
Axolotl Corporation
Bob and I were mgt peers at Axolotl for five years; Bob is an outstanding development
manager, proficient in technology, project management, people management and business
strategy. Solid communication skills; great sense of humor; wonderful with customers and
prospects; and an asset to the sales team. I d work with Bob again any day. April 10,
2006
2nd Denny Gracey,
worked directly with Bob at Axolotl Corporation
I worked with Bob for several years at Axolotl Corp. He was the best manager I have had,
always setting clear priorities and keeping important projects on track. Although he was a
manager and not a programmer, he still maintained solid technical knowledge and frequently
came up with creative solutions to complex problems. March 23, 2006
2nd Nicholas Radov,
reported to Bob at Axolotl Corporation
Bob is one of the best managers one can possibly have. His great people skills combined
with his broad technical knowledge make him one of the best mentors, advisors and leaders.
Engineering groups excel under his leadership as he knows how to create fun and productive
work environments where team members thrive. March 23, 2006
2nd Salim Kizaraly,
reported to Bob at Axolotl Corporation
I had the privilege of partnering with Bob as a fellow member of the executive team at
Axolotl. Bob's sharp intellect, his keen sense of humor, his grounded business sense and
his outstanding leadership skills made it a pleasure to work with him! Not only did his
colleagues respect him tremendously, but so did his team! Mary Koehler, former VP - Human
Resources, Axolotl Corp. March 23, 2006
2nd Mary Koehler, SPHR,
worked directly with Bob at Axolotl Corporation
For the 8 years that I have known Bob, he has proven to be a smart guy with great
technical leadership as well as superb people skills. He is comfortable interacting with
programmers as well as executives. My firm is a customer of Axolotl and I have always been
impressed with Bob's ability to guide product development to fill customers needs. March
23, 2006
2nd Bill Beighe
was Bob's client
Bob is an inspiring engineering manager/executive. He earns the respect of the team by
his deep technical expertise, his leadership skills and his no non-sense approach to
problem solving. He is a great team builder and invest time and energy to grow each team
member. Bob has found the right balance: supportive without being overbearing, technically
savvy yet personable, goal-focused yet likeable March 20, 2006
2nd Ale Gicqueau,
reported to Bob at Axolotl Corporation
Vice President, Development
Telepartner International
Bob came into Telepartner and had an immediate impact on the company. His knowledge of
technology and organizational skills allowed him to set the technological course for the
company and improve our operations immensely. Bob is an amazing asset to any company. May
14, 2010
3rd Shelley Faber, Director of Marketing, Telepartner International
worked with Bob at Telepartner International
Additional Information
Websites:
Company Website
My Classic Rock band Top Shelf
bobhlarochelle
Interests:
Groups and Associations:
Cloud Computing Join
Cloud Computing, SaaS & Virtualization Join
Cloud Security Alliance Join
HealthForge - the Open Access Health Informatics Community Join
Healthcare-IT/ EHR/ HIS Join
LiMS forum - Laboratory Informatics Institute user's group for LIMS, Scientific & Health
Informatics Join
LinkedPHPers - The Largest PHP Group Join
Lyris Alumni Join
Ruby on Rails Join
Salesforce Evangelist Power Join
Salesforce Power Users Group Join
Salesforce.com Join
Salesforce.com Foundation Join
Salesforce.com and Force.com Employment Network Join
University of Connecticut MBA Alumni Networking Group (800+ MBA's) Join
iCMG Architecture World Join
sciCloud.net - Cloud Computing for Laboratory, Scientific, & Health Informatics Join
Contact Bob for:
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