Marketing Project Manager
Resume:
Alan Boyer
Email: *********@********.***
Address: **** ******* ***** *******
City: Atlanta
State: GA
Zip: 30316
Country: USA
Phone: 678-***-****
Skill Level: Management
Salary Range: 100
Primary Skills/Experience:
See Resume
Educational Background:
See Resume
Job History / Details:
ALAN W. BOYER
2548 Village Creek Landing *********@********.***
Atlanta, GA 30316
http://www.linkedin.com/in/alanboyer1
STRATEGIC MARKETING & COMMUNICATIONS EXECUTIVE
Increasing Awareness and Market Share * Turning Around & Building Marketing Operations
Recruiting & Developing Talent * Exceeding Assigned Goals
Global and startup B2B and B2C Environments
Results-driven leader and hands-on project manager who accelerates revenue growth, drives innovation and increases marketing effectiveness. Leverages brand, digital, direct, social media and mobile strategies to launch new products and services. Develops strategic plans, new sales and revenue channels. Oversees high-performing product marketing, public relations and communications staffs. Manages budgets and agencies. Strong writer and presenter. Highly creative brand champion uniquely prepared to lead a marketing communications function.
Professional Strengths and Core Competencies
Product Marketing
*Research/Micro-targeting
*Strategic and Tactical Planning
*CRM/Presentations/Sales kits
*P&L Management/Negotiations
Digital Marketing
*SEM/SEO Marketing
*Social Media Marketing
*eMarketing/Analytics
*Mobile Technology
*Retargeting Campaigns
Market Communications
*Advertising/Direct Mail/
Public Relations
*Events/Trade Shows/
Websites
*Product/Service Launch
Career Highlights
*Developed the first, and award-winning, mobile app to accept law school applications via smart phones and tablets for John Marshall Law School.
*Launched Equifax`s patented identity authentication solution to secure enterprise and online transactions for retailers, banks and utilities.
*Introduced online bill presentment and bill payment solution for First Data-Microsoft venture.
*Early career positions in marketing, media relations, events and creative services at The Coca-Cola Company, 1996 Atlanta Olympics and SBC Communications.
PROFESSIONAL EXPERIENCE & SELECTED ACHIEVEMENTS
JOHN MARSHALL LAW SCHOOL - Atlanta, GA 2011-2012
Private, for-profit independent law school with two campuses and 900 students.
Associate Dean, Marketing and Recruitment
Structured marketing and admissions operations. Supervised 6 associates and agencies focused on recruitment, public relations, events, websites, direct mail and creative services. Managed $1.3M budget.
*Increased applications by 15 % in 1 year, despite 3-year 11% decline.
*Pioneered award-winning mobile technology to enable prospective students to apply using a smart phone or tablet, opening up new revenue channel for legal education.
*Branded and opened Savannah Law School branch, recruiting 500 applicants in first 6 months.
THE MARKETING LAB LLC - Marietta, GA 2005-present
Management consulting firm specializing in strategic planning and interim executive services.
Senior Vice President, Chief Marketing Officer
Lead business development, managing client relationships and delivering marketing services.
*Clients include: Salone Enterprises (McDonald`s Owner/Operator), iGate, Lightwave Security, eRevolution, Wesley Centers, IMG Academies, ABBA Associates and Auburn Historic District Development Corporation.
ATLANTA LIFE FINANCIAL GROUP - Atlanta, GA 2002-2004
Historic financial services company with $1B in assets under management.
Vice President, Chief Marketing Officer
Directed strategic planning, product development, sales, customer service, public relations, marketing communications and IT functions. Managed 5 associates and $500K budget.
*Increased revenue 4% by developing, branding and introducing new consumer product for distribution through strategic partnerships in 17 states.
FEDERAL HOME LOAN BANK OF ATLANTA, GA 2000-2002
$110 billion housing and economic development funding source for large and small banks.
Senior Vice President, Communications and Marketing
Restructured program marketing, public relations, regional events and publications functions. Hired 4 associates. Managed $700K budget.
*Rebranded, upgraded collateral and member marketing; increased media awareness 35%.
EQUIFAX - Atlanta, GA 1998-2000
$2B consumer and commercial credit information company with offices in 17 countries.
Vice President, Global Marketing Communications
Directed corporate/business unit marketing communications, media relations and websites. Managed 4 associates, agencies and $1M budget.
*Launched patented consumer identity authentication products that increased security for enterprise systems and online financial transactions.
FIRST DATA CORPORATION - Atlanta, GA 1996-1997
$10B credit card processor and payment services company with offices in 34 countries.
Director, Corporate Communications
Supervised corporate/business unit media relations and websites. Managed 2 associates and agencies.
*Executed market introduction of first online bill payment and presentment service for MSFDC in partnership with Microsoft, accelerating the move to paperless transactions.
EDUCATION/MEMBERSHIP/PROFESSIONAL DEVELOPMENT
MS, Mass Communications - Kansas State University - Manhattan, KS
BS, Journalism and Mass Communications - Lincoln University - Jefferson City, MO
Certificate: Brand Communications, Northwestern University - Chicago, IL
Certificate: Marketing Strategy, University of North Carolina-Chapel Hill - Raleigh, NC
Member: Georgia State University Marketing Executive Roundtable - Atlanta, GA
"What Others Say About Alan Boyer"
"Alan and I first met when I held a role at Ketchum Public Relations as head of the Equifax account. Alan was head of corporate communications for Equifax. Alan is a phenomenal strategic thinker that really stretched our team to be creative and innovative. At the time that we worked together, he introduced the team to new concepts and ideas that had never even been considered - not only by our team but also by our entire agency. He was the epitome of a great client and truly served as a role model for anyone in a corporate communications role. Beyond his creativity, however, he is a natural born leader. He is someone that is easily followed and admired - not only for his business acumen but also for his ability to stand for what he believes in." - Kim Arculeo, Senior Director, Corporate Communications, Cox Enterprises
"As the Associate Dean of Students, I had the privilege of working closing with Alan, and I was immensely impressed with his work. He is truly a creative genius and the consummate professional. He is a true visionary and great outcomes are the norm for him. As a result of Alan's efforts, the Law School has enjoyed greater visibility. We have seen a 300% increase in attendance at our Open Houses for prospective students, and we also saw a significant increase in the number of applicants while he was with us. He developed innovative ways for connecting with current and prospective students that we had never explored or even considered. He has exhibited outstanding strategic thinking and market research skills to our benefit, and has infused all projects with best practices and a winning style. Alan would make a great addition to your marketing team because he is an extraordinarily talented and charismatic leader whose commitment to excellence and results is unparalleled. Because his skills, experience, vision, foresight, and energy will help to advance any program, I strongly recommend him." - Sheryl Harrison, Dean of Students, Atlanta's John Marshall Law School.
"Mr. Boyer's marketing skills and talent elevated our programming material and advertisements by improving the quality of both our print and digital images. His efforts were particularly beneficial to the launch of our Immigration Law Clinic and the publication of a Resource Guide for ex- offenders. Beyond my programs, he was instrumental in rebranding the law school to potential law students and the community at large. Finally, Mr. Boyer was a pleasure to work with and always open to the free exchange of ideas and innovative approaches to appeal to the new generation of law students while maintaining the dignity of the school." - Renata D. Turner, Associate Professor, Director of Pro Bono Outreach and Externships, Atlanta's John Marshall Law School.
"I have enjoyed working with Alan for more than 15 years, most recently at Atlanta's John Marshall Law School. We have completed some highly creative and successful projects together from large rebrands to breakthrough mobile sites to new web launches and direct marketing for days. Alan is not afraid of hard work and he is a gifted marketing mind who is not afraid to break out of the box and try something new and innovative. He gets to know his audience. He impacts them. He gets results!" - Julie Low, Principle, Fancy Design.
"Alan Boyer's years of industry experience provide him with a keen sense of marketing creativity -- and he uses this creativity to challenge those around him to think differently when approaching brand campaigns and image creation. He is inventive in his approach, diligent in his follow through and expects results when plans are implemented. He understands what it takes to achieve success in marketing efforts -- and how to frame messages to entice the intended audience. I highly recommend Alan as a marketing professional in academia -- or otherwise." - Ashley Fulmer, Director, Public Relations, Duffey Communications.
"Alan has vision. In determining how to meet his goal and put his institution on the map, he refreshed the brand and in the process developed tools to help increase applications and enable applicants through the process. He looks for innovation that addresses needs and bottlenecks. To this end, he envisioned and shepherded the development of the first online application for law students in the US. Mixing corporate and higher education marketing experience, he led a refinement and invigoration of the marketing efforts for this institution. A consummate marketer, Alan is an asset to any organization looking to market in an innovative, relevant, and successful way." - Julie Staggs, Senior Partner, Education Markets, Korn/Ferry International.
"Alan Boyer has the capacity to process enormous amounts of detailed information, then develop an organizational plan, especially marketing and corporate communications, to meet stated goals and objectives. In my experience, he reported directly to the CEO and enjoyed interaction with management at the most senior levels of the organization. I observed him to be an effective manager with a keen feel for organizational dynamics and corporate culture, important components of enormous value." - Keenan Conigland, Senior Manager, Federal Home Loan Bank of Atlanta.
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