David Saphian

Email: abo49m@r.postjobfree.com

Address: **** ***********

City: Saint Louis

State: MO

Zip: 63130

Country: USA

Phone: 314-***-****

Skill Level: Management

Salary Range: 124

Primary Skills/Experience:

See Resume

Educational Background:

See Resume

Job History / Details:

iDavid Saphian, PhD

7301 Shaftesbury, University City, MO 63130

abo49m@r.postjobfree.com / 314-***-****

Summary:

I am a consulting market researcher, strategic planner, writer, and team builder / leader. I direct research projects that shed light on the interests and opinions of key audiences of Fortune 500 corporations, small businesses, non-profit organizations, and academic institutions, then translate research results into actionable recommendations that roadmap the way toward improving competitive advantage, organizational reputation, brand image, targeted marketing campaigns, operational functionality, and the usability of enterprise-wide ERP / CRM IT systems.

From inception to completion, I am well versed in the design and implementation of quantitative and qualitative research projects. Beyond my substantial experience with surveys, focus groups, competitive intelligence, in-depth interviews (IDIs), data mining, and thought document writing, I possess a deep knowledge of, and interest in, the analysis of data drawn from traditional news stories and social media. I consistently complete projects autonomously, on time and within budget, and possess all of the equipment and software (including SPSS) necessary to conduct research from any location.

Proficient with:

Statistical software: SPSS

Word processing: Word

Online survey: Snap, Vovici

Data mining/reporting: Cognos

Database: Access

Presentation: PowerPoint

Spreadsheet: Excel

Professional Experience:

Principal and Organizer

Gateway National Market Research, St. Louis, MO a February 2011-present; July, 2006 to October, 2010

Partner and consult with businesses, universities and social service providers

Design and execute news and social media content analyses

Extract data from large datasets using Cognos

Analyze data from large datasets using SPSS and Excel

Work with both structured and unstructured data

Partner with technical partners to develop predictive models

Visualize and report on research findings and results, emphasizing pattern recognition, issue detection, and clarity of graphic and written elements of reports

Construct algorithms and equations to identify changes and deviations

Sell, develop, and implement quantitative and qualitative research projects

Developed reports for collegiate data with a prominent government contractor

Specialize in segmentation, reputation, and competitive intelligence research

David Saphian, PhD

7301 Shaftesbury, University City, MO 63130

abo49m@r.postjobfree.com / 314-***-****

Senior Research Manager

Gfk Kynetec, St. Louis, MO a 2010 to 2011

Designed and executed every aspect of quantitative survey and qualitative in-depth interview (IDI) market research projects for large international clients:

Wrote proposals for large quantitative and qualitative research opportunities

Worked with clients to define research project scope, timelines, deliverables

Developed surveys and discussion guides

Conducted in-depth interviews

Interpreted conjoint analysis, regression, and qualitative interview data

Wrote and presented text and PowerPoint research reports

Tested advertising concepts for customer acceptance

Managed staff to ensure timely and accurate completion of research projects

Director, Institutional Research

Fontbonne University, St. Louis, MO a 2004 to 2006

Re-organized dormant Institutional Research and Assessment office

Responsible for all required reporting to federal and state governments

Designed and implemented online and paper survey research projects

Developed analytic reporting for understanding enrollment potential of applicants

Led teams of faculty in qualitative project to assess academic needs

Created metrics for determining success of marketing initiatives

Informed and guided strategic planning and performance measurement

Director, Institutional Research

University of Missouri-Rolla, Rolla, MO a 2002 to 2004

Organized new Institutional Research and Assessment office

Identified group of competitors, and wrote analyses of competitor activities.

Assumed role as liaison with University of Missouri System IT staff to define, document, and resolve ERP system post-implementation usability problems

Defined and monitored performance of peer group of competitors

Designed and implemented online and paper survey research projects

Provided strategic insights to the Chancellor and Provost, Deans, and Chairs

Responsible for all required federal and state government reporting

Directed campus-wide data mining and analysis activities from Oracle enterprise-wide database using a variety of query tools

Built functional relationships among faculty and staff

David Saphian, PhD

7301 Shaftesbury, University City, MO 63130

abo49m@r.postjobfree.com / 314-***-****

Senior Manager, Research

Fleishman-Hillard International Communications, St. Louis, MO a 2000 to 2002

Wrote winning business proposals to Fortune 500 clients

Established and met project budgets

Defined and applied appropriate research methods, including: focus groups, ethnographic, IDIs, multivariate, and media content analysis

Developed survey instruments and focus group materials

Designed user-friendly interface for a web-based media content analysis system

Provided direction and analytical assistance to competitive intelligence projects

Moderated focus groups for a large retailer, and an international industrial firm

Oversaw data collection activities (CATI, telephone, and online surveys; online news coverage sources; focus group)

Served as lead analyst of quantitative and qualitative research data

Presented findings to clients

Consulted daily with top-level executives to ensure satisfaction with projects

Controller

Fancee Free Mfg., St. Louis, Missouri - 1998 to 2000

Project Consultant

FOCUS St. Louis, St. Louis, Missouri - 1997

Marketing Analyst

Blue Cross and Blue Shield, St. Louis, Missouri - 1989 to 1994

Education:

PhD, Public Policy Analysis (Area of emphasis: research methods)

St. Louis University, St. Louis, Missouri

MA, Urban Affairs

St. Louis University, St. Louis, Missouri

BA, History / Government Affairs

Columbia College, Columbia, Missouri

Published Articles:

Martin, J.H., Montgomery, R.L., & Saphian, D. (2006). Personality, achievement test

scores, and high school percentile as predictors of academic performance across four years of coursework. Journal of Research in Personality, 40, 424-431.

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