Project Manager

Location:

Berkeley, CA

Posted:

October 19, 2012

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Resume:

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Words on Life, Technology, and Teaching and Learning

Mara Hancock s Resume

Mara I. Hancock

Resume

**** ****** **. ********, ** 94703

Home Phone: 510-***-****

Work Phone: 510-***-****

Email: ****@*****.********.***

EMPLOYMENT SUMMARY

UNIVERSITY OF CALIFORNIA, BERKELEY March 2002 to present

Educational Technology ServicesDirector of Educational Technologies, January 2008- Present

(

Interim Director for Educational Technology Services, Jan. 2008- Jan. 2009)

Lead the innovative Educational Technology Services department (ETS), the campus-wide

provider of educational technology services. Provide services to a user-base of over

50,000 faculty, students, staff, and research teams for their teaching, collaboration, and

learning technology needs. This includes media capture and delivery; classroom design,

installations and support; mobile AV for classrooms and Special Events support; broadcast

studio; virtual learning environments and online learning applications; faculty

development support for teaching, learning and technology in both classroom and virtual

environments; and the campus radio station, KALX. Oversee staff of 55 employees, and an

annual budget of $6.3 million comprised of state, grant, external, and project income.

Select Work Accomplishments:

Initiated ETS organizational review and strategic planning activities, leading to set of

organizational recommendations and the establishment of an ongoing strategic process

Proposed new advisory structure for ETS to ensure accountability to campus constituency

and engage partners, faculty, and students in defining the future of educational

technology services at UC Berkeley

Created new communication channels to improve cross-department communication

Increased departmental focus on teaching and learning, embedding teaching and learning

expertise and goals across educational technology activities

Launched Active Learning Classroom Project

Established classroom costing team to improve maintenance and refresh cost projections

for general assignment classrooms and created a costing model for use in other service

areas

Shaped and facilitated a diverse departmental funding portfolio of $6.3 million/year

Advocated for and received the necessary ETS operational funding in a tight budget

climate

Led the drive for regularization of the budgeting process for ETS operational funding

Envisioned and led the international Opencast project (opencastproject.org), a community

of practice and open source development for media capture and delivery, and teaching,

learning, and collaboration tools. Proposed and obtained external funding for the planning

phase of the project. Two follow-on proposals to be presented for funding in 2009.

Associate Director, ETS Learning Systems Group, March 2002December 2007

Oversaw the Learning Systems Group within Educational Technology Services at University

of California, Berkeley. This team of approximately 20 staff develops and supports

scalable and sustainable open source learning applications and tools for the campus and

higher education community. It provides instructional design support for faculty, graduate

and undergraduate students in integrating the effective use of technology into their

teaching and learning activities.

Select Work Accomplishments:

Spearheaded the campus initiative for a single enterprise-level LMS for the Berkeley

campus to meet the diverse needs of the UC Berkeley faculty and students.

Led the UC Berkeley Sakai strategy, development, and enterprise implementation (bSpace)

Presided over a 2000 + % increase in course site creation and adoption (over 2300

sites/sem)

Facilitated the migration to the Sakai CLE as the single enterprise LMS on campus,

enabling the retirement of four aging and redundant campus systems: webCT, Blackboard,

eRes, and CourseWeb

Expanded virtual collaboration services, offering Sakai CLE to campus-wide collaborative

and scholarly project sites (over 2600 sites to date)

Established User Experience team to implement user-centered design in strategic projects,

leading to recognition as a UX Center of Excellence for the campus

Led the webcast.berkeley program through an extraordinary expansion, resulting in

partnership distribution agreements with iTunes, Google, and YouTube

Sponsored webcast application re-architecture, establishing key intra-departmental

partnership between Video Services, ETS Applications Design and Development, and

Engineering groups

Aligned open video content program with the Open Courseware Consortium, the Hewlett

Foundation s OER program, and stewarded the UC approval process for Creative Commons

licensing for UC Berkeley s webcast content

Initiated UC-wide dialog regarding community source licensing resulting in the Community

Source Licensing Summit sponsored by the Mellon Foundation

Forged strong collaborations with other campus departments such as the Library Systems

and Teaching library, the Registrar, IST, and ResComp resulting in improved services,

increased integration between the bSpace and library and campus data systems

Grant and Community Source Project Leadership

The Open Cast Project Planning Grant funded 2008-2009

Planning grant jointly funded by the Hewlett Foundation and the Andrew W. Mellon

Foundation

Lead PI and manager on grant

Explore the requirements and readiness for a new community source effort around the

shared development and design of an open source podcast capture and delivery system for

higher ed. Document best practices and case studies.

The Fluid Project (http://fluidproject.org) Grant funded 2007-2009

Core partner and sub-awardee on the Fluid Project, a two-year $2.5M grant from the Andrew

W. Mellon Foundation

Collaborated on establishing vision and grant proposal

Directed lead user experience team on the project responsible for development of UI

Components and templates, design patterns, UX methodologies for Fluid project, delivery of

U-Camps for Sakai, uPortal, and Kuali Student Projects

Member, Board of Directors

Sakai Project (http://sakaiproject.org) Grant funded 2004-2005

UC Berkeley ETS was a key contributor to the Sakai development effort. The Sakai

Foundation was established in 2006.

Member, Sakai Project Board of Directors (June 2004 present)

Program Chair, December 2005 Sakai Conference

Chair, Requirements Working Group 2004-2006: Led team to develop and implement community

practice for prioritization of Sakai product requirements.

Oversaw and directed four UCB FTE working on the following aspects of the project:

Sakai Gradebook development (2.0 2.4 releases)

Section Management tool development (2.3 2.4 release)

Core Contribution to Sakai architecture, Course Management API, and loosely coupled tools

approach to development (June 2004 present)

Leader in UI development and UX activities, including the creation of the U-Camp, an

educational and hands-on workshop for improving the user experience within Sakai

eBerkeley Initiative Funded Innovation Projects (2002-2004)

Proposed, received, and managed three Innovation Projects funded through the eBerkeley

Initiative:

Web-enabled Powerpoint Project manage and assess the Web-enabled PowerPoint pilot

project, including vendor negotiations, project plan, outreach, and tester support

(complete December 2002, with extension through Spring 2003)

ETS Multimedia Services Wrote and managed start-up grant for the ETS Multimedia

Services unit, a student-staffed unit that developed campus web sites and applications

using templates and scalable and sustainable methodologies

Usability Models Wrote and oversaw project to conduct usability studies for several

campus units and promoted usability methodologies on campus

Committee and Advisory Roles

Associate CIO for Teaching and Learning, December 2006 Present

Represent and advocate for the IT needs for the campus Teaching and Learning

constituency. Sit on the Campus Technology Council, a strategic advisory to the CIO to

define campus IT budget strategy and prioritization. (Concurrent with Associate and

Interim Director positions. Term until 2011)

Current Committee Activity

Member, Systemwide Library and Scholarly Information and Advisory Committee

Member, UC School of Global Health Information, Communication and Education Technology

(ICET) Task Force

Member, Campus Evaluation Task Force

Member, CCCMP

Member, YouTube Advisory Committee

Member, Teaching and Learning Faculty Development Committee, cross divisional projects

for faculty development. Responsible for the May 2007 Teaching, Learning and Technology

Symposium: Cultivating Communities in Our Learning Landscapes

Member, Digital Library Services Advisory Group (California Digital Library)

Member, UC LMS group, group of LMS managers across the UC System to collaborate and

leverage learning and effort.

Member, Steering Committee, UC Berkeley IT Collaboration Tools

Member, Advisory Committee, Media Vault Project

Member, Student Systems 2012 Community Council (now Kuali)

Past Committee Activity

Member, Steering Cmte., Mellon Faculty Institute for Undergraduate Research (2003-2007)

Member and planning group, Educational Technology Committee (2002-2006)

Member, Information Technology Architecture Committee (2002-2006)

Member, eBerkeley Implementation Task Force (2003-2005)

Staff Advisory, IT Governance and Funding and Review Committee (2005)

Oracle Academic Environment Advisory Group

2006-Present

External Reviewer, UCLA LMS ReviewSpring 2006

DIGITALTHINKDecember 1998 to March 2002DigitalThink, Inc. was a leading provider of e-learning solutions for Fortune 1000

companies from 1996-2004. They provided a large subscription-based course catalog and

custom course development. During my time at the company it grew from 60 employees to over

500.

Responsible for the start-up and leadership of a cross-functional team with the primary

goal to create reusable interactive elements, learning architectures, and development

tools that serve to increase efficiencies, shorten the product development cycle, and

ensure the creation of best-of-breed e-learning.

Senior Manager, Quality Improvement Services

Responsible for administrative and functional management of the Quality Assurance and

Maintenance Services teams (20 staff), including: budget, capacity and cost planning, and

design and implementation of strategic programs.

Manager, Design Strategies and Technology

Responsible for the start-up and leadership of a cross-functional team with the primary

goal to create reusable interactive elements, learning architectures, and development

tools that serve to increase efficiencies, shorten the product development cycle, and

ensure the creation of best-of-breed e-learning.

Catalog Course Development Manager

Responsible for managing a cross-functional team of 8-14 Instructional Designers, Web

Designers, and Web Producers in the development of approximately 10 web-based courses per

quarter.

Instructional Designer

Instructional and Media Design of course content and interactivity design for e-learning

courses. Worked closely with authors and subject matter experts world-wide to develop

course objectives, author content and multimedia, and establish effective learning

assessment.

Mara makes everything seem and feel possible. To work with her is empowering to work

with her is a lesson in how to treat people and how to challenge yourself. And she s

funny. Really funny. She s simply the best.

DigitalThink Instructional Design Manager

UNIVERSITY OF CALIFORNIA EXTENSION, CMILNovember 1996November 1998

Founding team member and Online Multimedia Specialist for UC Extension Online, a

pioneering, award-winning collaborative project between UC Berkeley Extension and the

Center for Media & Independent Learning.

INKWORKS PRESSAugust 1989- October 1996

Founding member for Design, Desktop Publishing & Electronic Prepress Department at

Inkworks Press, a collectively-owned and managed offset printing company in Berkeley, CA.

EDUCATION

San Francisco State University, MA, Instructional Technology, 1997

California College of Arts and Crafts, Oakland, CA, B.F.A., 1986

RELATED COURSES AND PROFESSIONAL DEVELOPMENT

Frye Leadership Institute, Emory University & Educause, 2006

CIO Institute, Haas Business School, UC Berkeley, 2006

Interaction Design Practicum, Cooper, San Francisco, 2006

Design Communication Workshop, Cooper, San Francisco, 2006

PROFESSIONAL MEMBERSHIPS

Educause

Educause Learning Initiative (ELI)

BayCHI, Bay Area s chapter for ACM s Special Interest Group on Computer-Human Interaction

(SIGCHI)

New Media Consortium (NMC)

OTHER PLACES TO FIND ME

Blog: http://promptu.wordpress.com

LinkedIn: http://www.linkedin.com/in/marahancock

Flickr: http://www.flickr.com/photos/bigbluetractorgirl/

Facebook: http://tinyurl.com/2bsfw6