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File Info : aeager

Contents : Curriculum Vitae/Resume Alan Eager senior marketing professional Personal

Details Date of Birth: Marital Status Address: Telephone (Home): Telephone (Mobile): E-

Mail: Web site: 10th March 1967 (35 years old) Married with 2 children 7 KemishfordMayford Woking

Surrey GU22 0RL UK 014**-***-*** Fax: 014**-***-*** 079**-***-***

****@***********.******.***********.***

Overview Alan is an experienced marketing

professional in Business-to-Business (B2B) technology companies. He is an excellent

technical/commercial hybrid with over 13 years experience to draw upon with his most

recent 6+ years in senior Marketing roles. He is an excellent communicator with extensive

consulting and marketing experience in the software and technology market sectors. He has

more recently worked with and managed a number of successful projects as a freelance

consultant and interim marketing director. Qualifications Member of the Chartered

Institute of Marketing 2002 NCC Certificate of Proficiency in Structured Systems Analysis

& Design Method (SSADM) 1992 M.Sc. Business Systems Analysis & Design City University 1989

B.Sc. (Hons) Computer Science & Management Studies The University of Leeds (2:1) 1988

Employment

Freelancetechnology marketing consultantOct 2001 - CurrentCentura Software

Marketing DirectorOct 2000Oct 2001SalesLogix Product Marketing DirectorApril 2000Oct

2000Hyperion Product Marketing ManagerFeb 1998April 2000Pilot Software Product ManagerFeb 1993Feb 1998KPMG Management ConsultingIT ConsultantDec 1989Feb 1993Pitney Bowes

Production Systems AnalystJune 1989Oct 1989 (MSc. placement & dissertation) General

Expertise B2B technology marketing and product marketing 13 years technical and commercial

experience of the IT and Telecoms market Technical/Commercial hybrid - Pre-Sales Product

Marketing and Product Management (7+ years) International experience having worked in the

technology markets across Europe and North America Managing the effective setup and

ongoing use of CRM technology to improve marketing processes Excellent communication

skills in presentating promoting public speaking and technical writing Business market

expertise in Information Technology Telecoms SMEs Accountants in practice property &

construction and manufacturing Achievements Re-branding in three software companies New

software product launches in five companies including two internet portal based products

Channel Marketing strategy development in two software companies Lead generation and CRM

setup in two companies Achievement of increased PR exposure with three companies

Production of copy for new brochures white papers and web site content with five companies

Public speaking and presentations at various locations around the world Line management of

the marketing function both in the UK and the US market Alan Eager Page 1of2 Curriculum

Vitae/Resume Freelance marketing consultant Alan has worked on a combination of freelance

and interim marketing management positions. Clients include the following: PeopleSoft Go

to market CRM strategy & mid-market entry for CRM & HR IRIS Software (Accountancy

Software) Interim Marketing Director managing a department of 5. Includes the improvement

of lead generation by over 70% from prior year increased PR coverage the creation of a new

channel marketing programme new product launch and a corporate re-branding InnerLimits

(Adventure Sports marketing) brand creation market positioning and macroms planning

Corechange (Enterprise Portals) Market planning for new vertical market penetration

creation of new collateral & positioning white papers Make the leap (Relocation eServices)

Market strategy collateral production & marcoms planning Marketing Director at Centura

Software (re -branded mbrane) A Mobile/Wireless software company of 120 employees

worldwide that originated from Centura Software. The company provided software that

wirelessly connects corporate information to handheld devices. Alan was an integral part

of the senior management team and was instrumental in helping to transition and rebrand

the company. Key experience at Centura includes: Managing worldwide tactical marketing

including lead generation marcoms and PR Co-Development of the EMEA Sales & Marketing

strategy General product Evangelism to press analysts partners prospects and customers

Production of materials such as collateral pieces white papers messaging and opinion

articles Liaison with marketing alliance partners such as Symbol HP Microsoft and Compaq

Product Marketing Director at SalesLogix (Interact Commerce) Interact Commerce the leading

Mid-Market CRM vendor with SalesLogix and ACT! with 300 employees worldwide. Whilst at

Interact Alan had Product Marketing resp

Haiti in Focus: A Guide to the...

Charles Arthur

http://www.amazon.com

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Length : 2 pages

File Size: 12.6 kb

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Verified :

2012-01-07

Source: website.lineone.net

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