Manager Marketing

Anthony W Richardson

Email: ********@***********.***

Address:

City: Lawrenceville

State: GA

Zip: 30045

Country: USA

Phone: 404-***-****

Skill Level: Any

Salary Range:

Primary Skills/Experience:

Dynamic and creative Marketing Manager with a successful career in product marketing, promotions, public relations, project and communications management.

Educational Background:

High School Dipolma from The University of Southern Mississippi, Hattiesburg MS 1/2001 to 12/1995 (Advertising)

Job History / Details:

Professional Summary

Dynamic and creative Marketing Manager with a successful career in product marketing, promotions, public relations, project and communications management.

Core Qualifications

Initiative to work independently

Strategic thinker

Production procedures

Fast learner

Certified Forklift Operator

Proficient in Microsoft Office products. Word, Excel, Powerpoint

Safety-oriented

Self-motivated

Strong mechanical aptitude

Project management skills

Strong team player

Works well in a team environment

Experience

September 2010 to Current

Georgia Pacific Pennington, AL

Board Process Operator

Operate machinery to expected performance levels.

Use basic hand tools to make minor machine repairs, read tape measure to set up machine for production runs, troubleshoot machinery and make minor machine adjustments.

Use computer to enter data after production runs Adhere to all plant/ paper mill safety and environmental guidelines, policies, and procedures.

Help assist or operate machinery to expected performance levels.

Assist crew members and work in team environment.

Help meet or exceed production waste and quality goals.

Keep work area clean throughout shift.

August 2004 to January 2009

The HoneyBaked Ham Company of Georgia Norcross, GA

Area Manager

Provided operations and marketing support for Heavenly Ham franchisees.

Acted as franchisee liaison with all franchisor departments.

Conducted periodic on-site evaluations of franchise compliance, operations, marketing, & profitability.

Provided on-site training & support for new franchisees during initial weeks of operation.

Conducted financial analysis and enhancement reviews for all franchise locations.

Conducted franchisee and manager training at Atlanta corporate offices and onsite.

Managed advertising agency relationships for local franchisees.

Set marketing goals for local areas based on corporate brand strategy.

Gained first hand knowledge and understanding of stores and markets through travel with store operations teams.

April1999 to November 2002

Blimpie International, Inc Atlanta, Georgia

Field Marketing Manager

Liaison with other Corporate functions such as operations to understand overall Blimpie International strategic direction and be able to spread learning and best practices nationwide.

Build strong relationships with franchisees in various regions of the United States and Canada by offering local store marketing advice, recommending solutions to franchisee problems and other relationship building tactics.

Lead and organized co-op meetings to discuss marketing issues along with other operational issues.

Set advertising strategy based on overall corporate direction, as well as region and country needs.

Managed day-to-day implementation of advertising and communications plans.

Developed co-op marketing plans that furthered brand awareness.

All plans supported the brands annual plan and prioritized specific brand objectives.

Ensured campaigns were integrated with other departments and outside vendors.

Developed budgets and monitored expenditures against each budget while employing ROI models to measure.

November 1996 to December 1999

Ameristar Hotel and Casino Vicksburg, Mississippi

Advertising Manager

Responsible for strategic planning of the Ameristar brand to maximize growth and profitability.

Direct develop and monitor comprehensive communications and advertising programs through various media including monthly newsletters and updates and website updates.

Responsible for organizing and coordinating media production for advertising, which includes radio, T.V., yellow pages and print.

Direct and supervise broadcast productions to ensure adherence to specifications and requests.

January 1993 to January 2000

Mississippi Air National Guard Meridian, MS

Aircraft Electrical and Environmental Systems Specialist

Inspect and evaluate aircraft E & E maintenance activities and determine operational status of assigned assets Perform off-equipment maintenance on E & E system components and associated test equipment, including control, caution and warning panels, lighting equipment, frequency and load controls, anti-icing controllers, voltage regulators, actuators, relays, motors and more Interpret inspection findings, determine corrective actions and ensure compliance with technical publications and directives Excel in reading blueprints and schematics and the meaning of symbols used in wiring diagrams Handle, label and dispose of hazardous materials and waste according to local and federal environmental standards.

January 1990 to January 1993

Military United States Air Force Reserves Biloxi, MS

Aircraft Electrical and Environmental Systems Sp

Using Electronic and electrical equipment, tested and performed maintenance on WC-130 electrical and environmental systems.

Education

1995 The University of Southern Mississippi Hattiesburg, Mississippi

Bachelor of Science Advertising

Minor in Architectural Engineering

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