Management Marketing

Location:

Tempe, AZ

Posted:

October 17, 2012

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Resume:

Carl Mudd

Email: ********@****************.***

Address:

City: Tempe

State: AZ

Zip: 85281

Country: USA

Phone: 225-***-****

Skill Level: Any

Salary Range:

Primary Skills/Experience:

Founder / President APEX Medical Marketing Management 2012 Present (2 years) Phoenix, Arizona APEX Medical Marketing Management is a full service, comprehensive consulting firm for Marketing Campaigns & Marketing administration programs for aesthetic medical practices. Proven results for increased market share and optimal profitability. Founder / President DLC Dermacare LLC 2001 2012 (11 years) Phoenix Founder of the Dermacare Laser & Skin Care Clinic franchise system in 2001, the largest industry franchise system historically. Physician-based laser & aesthetic skin care centers through out the U.S. & in Singapore & India. Specializing in multi faceted marketing & PR, management systems, and technological analysis and expertise. First industry private sector - academic, strategic partnership, with the University of Florida Plastic Surgery Dept. Founder / President Dermacare Laser Clinics Inc. 2001 2004 (3 years) Phoenix AZ Developed prototype franchise clinic for the Physician-based Dermacare franchise system. Perfected Marketing and Management systems. Developed all intellectual property, analyzed and selected best in class laser technology, analyzed emerging technologies, and established strategic technology partnerships. Created excellent branding; 90percentage Physician owned, with an overriding emphasis on "safety first" and proven technologies. Awarded 14 Master Regional Franchises, and 27 Single clinic franchises nationwide. Founder / President Step Ahead Technologies Inc. 1998 2001 (3 years) Scottsdale Az Southern California CAD/CAM (Computer Automated Design/ Computer Automated Machining) Software Distributorship, for Teksoft's "CAMWorks", a major technological advance in (CAM) software product. CAMWorks was developed as a CAM module for, and fully integrated with, "SolidWorks"; a Quantum leap in CAD technology worldwide. End users; aeronautic manufacturers, and industrial base of Southern California. Master Regional Franchisee Realty Information Systems 1992 1998 (6 years) Az / S.Cal Regional Franchisee (Area Developer), Arizona, & Southern California for Realty Information Systems; Franchiser of multiple real estate brands. Developed the Regional Franchise within 2 years to the most successful out 45 Master Regional Franchisees nationwide. Treasurer, MRF Association. Director of Leasing Associated Industrial Properties 1985 1988 (3 years) Upland CA Director of Leasing for Southern California Syndicator / Developer Responsible for all Southland projects including San Diego High Rises, Orange County and Los Angeles Office, Retail, and R & D projects.

Educational Background:

High School Dipolma from Orange Coast College, Costa Mesa CA 1/2001 to 2/2011 (English / English Literature)

High School Dipolma from ASU, Costa Mesa CA 1/2001 to 10/2012

High School Dipolma from University of California, Irvine, Costa Mesa CA 1/2001 to 10/2012

Job History / Details:

Career Overview

Founder / President

APEX Medical Marketing Management

2012 Present (2 years) Phoenix, Arizona

APEX Medical Marketing Management is a full service, comprehensive consulting firm for Marketing Campaigns & Marketing administration programs for aesthetic medical practices. Proven results for increased market share and optimal profitability.

Founder / President

DLC Dermacare LLC

2001 2012 (11 years) Phoenix

Founder of the Dermacare Laser & Skin Care Clinic franchise system in 2001, the largest industry franchise system historically. Physician-based laser & aesthetic skin care centers through out the U.S. & in Singapore & India. Specializing in multi faceted marketing & PR, management systems, and technological analysis and expertise. First industry private sector - academic, strategic partnership, with the University of Florida Plastic Surgery Dept.

Founder / President

Dermacare Laser Clinics Inc.

2001 2004 (3 years) Phoenix AZ

Developed prototype franchise clinic for the Physician-based Dermacare franchise system. Perfected Marketing and Management systems. Developed all intellectual property, analyzed and selected best in class laser technology, analyzed emerging technologies, and established strategic technology partnerships. Created excellent branding; 90 percentage Physician owned, with an overriding emphasis on "safety first" and proven technologies. Awarded 14 Master Regional Franchises, and 27 Single clinic franchises nationwide.

Founder / President

Step Ahead Technologies Inc.

1998 2001 (3 years) Scottsdale Az

Southern California CAD/CAM (Computer Automated Design/ Computer Automated Machining) Software Distributorship, for Teksoft's "CAMWorks", a major technological advance in (CAM) software product. CAMWorks was developed as a CAM module for, and fully integrated with, "SolidWorks"; a Quantum leap in CAD technology worldwide. End users; aeronautic manufacturers, and industrial base of Southern California.

Master Regional Franchisee

Realty Information Systems

1992 1998 (6 years) Az / S.Cal

Regional Franchisee (Area Developer), Arizona, & Southern California for Realty Information Systems; Franchiser of multiple real estate brands. Developed the Regional Franchise within 2 years to the most successful out 45 Master Regional Franchisees nationwide. Treasurer, MRF Association.

Director of Leasing

Associated Industrial Properties

1985 1988 (3 years) Upland CA

Director of Leasing for Southern California Syndicator / Developer Responsible for all Southland projects including San Diego High Rises, Orange County and Los Angeles Office, Retail, and R & D projects.

Skill Highlights

The ability to understand complex problems quickly and identify and implement optimal solutions. The ability to recognize and anticipate future opportunities and plan advance strategies accordingly. Interface with executives at all levels, and establish rapport and excellent working relationships. Proven ability to expand market share substantially for a variety of diverse companies. Proven ability to accomplish strategic objectives.

Can train and motivate a sales force, and have expertise in all facets of sales, marketing and sales process management. i excel under intense pressure and deadlines. I have been the founder and president of 4 major companies and understand all of the pressures and skill sets necessary for the successful management and growth of a variety of entities.

Self-financed the last 3 LLC's I I was founder and president of.

Core Accomplishments

Operations Management:

Opened the prototype clinic for the Dermacare franchise system, created all operations manuals, established marketing, management and technology requirements, selected software system for nationwide implementation, tested multiple forms of laser and light technology to determine best in class efficacy.

Tracked and complied with the regulations of all 50 states, including On site Physician requirements, scope of practice for Physicians, NP's, PA's, RN's, and Aestheticians. Selected Dermacare private labeled skin care product line, along with attorney's created and wrote FTC required Uniform Offering Circular.

Program Management:

Developed the franchise sales program for Dermacare, including demographic studies, site location, lease negotiations, build out, lease negotiations, pre, grand and post opening marketing programs, hiring and training of staff. Developed the medical and management 2 week training program at the corporate offices.

Marketing, Advertising, and Public Relations:

Tested a large number of marketing vehicles in the prototype office including multiple forms of direct mail, newspaper and magazine display ads, radio and TV commercials, PR releases,, 100 page web site with streaming video, SEO, pay per click, worked with news stations for over 20 news appearances, to development a marketing template for each franchisee to implement.

Implemented marketing program for franchisees in close to 40 markets nationwide, created all graphic design in house, worked with news media to get Physicians on the news, negotiated advertising contracts with national vendors, created custom graphic design pieces for each new franchisee, created custom web page on corporate site for each franchisee.

Staff Development:

Hired all members of the corporate staff, including Physicians for medical training, department heads, mid level management, graphic designers, franchisee management training personnel, outside auditors

Trained the Medical and Management staff of close to 40 franchisees in a 2 week training program in corporate clinic, with extensive hands on, and didactic training, provide corporate trainers for 1 week of on site support during franchisees grand opening week.

Contract Negotiation

Negotiated over $10M in real estate leases, negotiated contracts with all international technology / laser vendors, negotiated contracts with all executive hires.

Business Development:

Implemented lead call and consultation conversion program to monitor franchisee staff's on a real time basis to ensure expected performance levels.

Established and managed partner relationships on a daily basis.

Constantly developed new marketing strategies which increased customer base.

Analyzed ROI on all marketed vehicles, and course corrected as needed.

Grew franchise organization from 1 prototype franchise to close to 40 franchises, including single clinic and areal developer franchises.

Grew real estate area developer franchise to #1 nationwide out of 50 area developer franchisees

Human Resources:

Hired all HR personnel for corporate office, oversaw the hiring and training of franchisee personnel, created HR policy and procedures manuals, ensured awareness of all state and federal regulatory requirements.

Fiscal Management

Oversaw in house, and out sourced financial activities for program operations.

HIred accounting personnel for all P&L functions.

Tracked franchisee financial performance on a monthly basis to ensure minimum performance standards were met.

Technology Analysis

Mastered Aesthetic Laser technology

Mastered CAM (computer operated machining technology)

Familiar with Nuclear Arms technology

Legal

Hired in-house legal counsel

Hired and coordinated with outside counsel

State and Federal Regulations

Ensured Corporate and Corporate Medical Training Center compliance with all applicable state and federal regulations

Ensured franchise compliance with all applicable state and federal regulations.

Professional Experience

10/16/2012 12:00:00 AM

DLC Dermacare LLC Scottsdale, AZ

Founder / President

Negotiated the first industry - academic strategic partnership with the University of Florida.

"The University will be able to expand cosmetic medicine and surgery through Dermacare's state of the art laser equipment. I believe we can evaluate techniques based on our research and, in the future, possibly introduce new training protocols. The relationship bodes well because Dermacare has shown that it puts patient safety above everything else in it's procedures, and has achieved an excellent safety record"

Education

Orange Coast College Costa Mesa, CA

Associate of Arts English / English Literature

ASU Tempe, AZ

General Undergraduate Studies

University of California, Irvine Irvine, CA

History, Politics, Political Science

Specialized study in "Low Intensity Conflict" (LIC); a combination of small to moderate numbers of regular troops combined with elite special forces / special ops. In 1988, the thought in Academia that large WWll scale troop deployment was obsolete, and that LIC was the future of American foreign military intervention.

Activities and Societies: Chairman, American delegation for Strategic Arms Reduction Treaty (START) with Soviet delegation. Successfully negotiated treaty with significant reductions in nuclear triad forces (Land, Air, Sea) and limitations on strategic defense initiatives, to avoid Mutually Assured Destruction (MAD) and non proliferation accord for third party nations.

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