ROBERTO M. KRENEK
BS in Industrial Design
Art Director / Graphic & Web Designer / Webmaster
M-DCPS Certified Commercial Art Instructor
Adobe Certified in Visual Communication / Web Communication / Rich Media Communication
PERSONAL INFO
Legal Status: Green Card Holder, US Resident
Location: Miami - Fort Lauderdale, Florida, USA
Phone: 786-***-****
Email: ********@*****.***
Portfolio: http://robertomendez.carbonmade.com/
LinkedIn: http://www.linkedin.com/pub/roberto-m-krenek/1b/968/452
SKILLS SUMMARY
• Strong design knowledge, and good eye for details with experience in: corporate image and identity, web, user interface,
advertising, collateral, editorial, trade show, and campaign from concept to delivery.
• Experienced in content analysis, art direction, project management and budget planning
• Proficient in teaching and testing evaluation in the field of Visual Communication, New Media, and Multimedia Design
Technology
• User interface, web content development & management (Adobe Dreamweaver CS5/6, HTML5, CSS3, SEO, WEB 2.0)
• Rich Media Communication using Adobe (Flash Professional, Media Encoder)
• Image processing (Photoshop CS5/6, Camera Raw)
• Photo-shoot and photo-retouch, prepress, and color separation
• Drawing, illustration and graphic representation (Illustrator, CorelDraw)
• Editorial layout (InDesign, QuarkXPress)
• Well versed in typography, color integration and layout, attention to details
• Architectural drawings, 3D modeling and virtual representation (AutoCAD, 3dStudio)
• Proficient in Microsoft (Word, Excel, Power Point, Visio, Outlook)
• Organized and able to handle multiple projects
• Able to follow briefs and guidelines
• Successfully as a team player, as well as an autonomous worker
• Proficient in Macintosh and Windows
• Solid communication skills in both English and Spanish
PROFESSIONAL EXPERIENCE
MIAMI DADE COUNTY PUBLIC SCHOOLS, The English Center, Miami, FL, USA
Graphic Art Director / Webmaster / Commercial Art Instructor (Sep,2011-Current)
• Take projects from the initial concept stage to completion, create layouts, and design artwork for District’s instructional,
promotional, development and recruitment publications
• Responsible for school website redesign project, production, web content development, SEO and CMS
• Professor of vocational programs (Multimedia Design Technology / New Media Technology) prepares class, teach and
evaluate content
VISA INTERNATIONAL, Consumer Product, Miami, FL, USA
Content Analyst / Multimedia Presentation Designer (May-Jul,2012) Contract
• Work with the Consumer Debit Product Team in redesigning and refurbishing of the Debit Product Life Cycle Consulting
(3 month project). Incorporating best practices, educational materials, pilot results and new tendencies and elements from
different studies and experiences sustained in recent years by the Visa Debit team
• Use analytical skills to transform different materials into innovative messages incorporating animation, sound, and
informational graphics to improve the delivery of presentations to clients
BRAINSWITCH Advertising, Miami, FL, USA
Graphic Designer (Aug,2009-May,2011) Contract
• Responsible for conceptualizing and developing diverse communication materials
• Design and layout for advertising, web, editorial, and promotional collateral
• Image selection, photo retouching, overall print preparation, and press checks
ARENA Advertising Agency, Prague, Czech Republic
Graphic Designer (Dec,2007-Jul,2008)
• Responsible for concept and developing diverse communication materials
• Design of ad campaigns, brand application, posters, billboards, ads, signs, POS, website banners and layouts
RMK Design, Havana, Cuba
Graphic Art Director / Interior Designer (Jun,2005-Oct,2007)
• Responsible for projects from initial concept stage through project completion
• Worked closely with clients to strategize products that met marketing goals, created project budgets, acted as liaison
with production/print suppliers, and directed/supervised all overall aspects of production
• Designed and produced a wide range of products, including trade-show exhibits, signage, and commercial interiors, fair
stands, POS, visual identities, corporate image, promotional collateral, and stationery
SOL MELIA, Marketing Department, Havana, Cuba
Graphic Designer (Jun,2001-May,2005)
• Responsible for concept and developing diverse communication materials
• Design and layout, photo-retouching, overall print preparation, and press checks
• Designed campaigns, promotional collateral, catalogs and brochures, billboards, newsletters, print ads, fair stands, and
website support
LANGUAGES
English / Spanish / Czech
CERTIFICATIONS
Certified Commercial Art Instructor by Miami-Dade County Public Schools, MDCPS (2011-2016)
Adobe Certified Associate (ACA) by CERTIPORT North America (2011)
• Rich Media Communication using Adobe Flash
• Visual Communication using Adobe Photoshop
• Web Communication using Adobe Dreamweaver
EDUCATION
2011 - Multimedia Design Technology, The English Center, Miami-Dade County Public Schools, MDCPS, FL, USA
2010 - ESOL / Web Design, Miami-Dade College, FL, USA
2007 - Czech Language, Carolina University, Prague, Czech Republic
2003 - English Language, Institute of Foreign Trade Ministry, MINCEX, Havana, Cuba
2001 - BS in Industrial Design, Higher Institute of Industrial Design, ISDI, Havana, Cuba
REFERENCE
Available upon request
ROBERTO M. KRENEK resume updated (August, 2012) Phone: 786-***-****, Email: ********@*****.***