Sales Manager

CLAUDIO BAUZA

**** ***** **** **. *******, Georgia 30033

678-***-**** ************@*****.***

SUMMARY

CPG industry executive has delivered outstanding business growth by creating compelling, consumer-

driven go-to market strategies. Flawlessly executed sales plans delivering and exceeding revenue,

reducing costs and surpassing bottom line targets. Led professional sales and analytical teams in B2B and

retail campaigns for products and categories in the Food & Beverage, Hi-Tech and Financial Services

industries. Fluent in Spanish possessing extensive knowledge of mainstream and ethnic consumers and

markets.

Strategy • Business Development • Brand Management • Product Management • Advertising •

Customer & Channel Development • Entrepreneur • Market Analysis • Profit Growth • Sales

Management • Cost Reduction • Sales Training & Planning • Forecasting • Category Management •

Project Management • Hispanic Marketing • Market Research • CPG • Food and Beverage

PROFESSIONAL EXPERIENCE

LAKEVIEW FARMS, INC., Delphos, OH • 2/2006 to Present

$125M Privately owned prepared foods manufacturer with multiple plants across the country. Product

categories include desserts, dips and dressings for deli, bakery and food service applications.

Director of Sales

A business manager-like engagement including managing cross functional teams for product launches,

portfolio P&L and account management of multi-million dollar portfolio. Spearheaded product

commercialization projects in national foodservice and retail accounts. Product and markets expert

provided company-wide support in all Hispanic sales and development efforts.

• Managed introduction of product line for supermarkets based on Hispanic items yielding 200%

sales growth in selected accounts.

• Launched two successful product introductions into national restaurant chains.

• Developed strategy and wrote marketing plan for national product rollout expecting 15% volume

growth.

• Created and ran a nationwide broker network to support food service and retail product lines

producing $2M+ in sales annually

• Re-launched company website to enhance company image and functionality. Managed project via

internal and external resources.

HISPANIA FOODS, LLC, Round Rock, TX • 5/2001 to 2/2006

Manufacturer of specialty desserts for retail and foodservice industries (sold to Lakeview Farms, Inc.)

Vice President of Sales and Marketing

Responsible for all aspects of strategic development, sales, marketing and account management for this

startup. Led internal and external sales force. Designed and ran all marketing and sales plans.

• Grew business 276% year on year by signing new major retail and foodservice customer.

Claudio L Bauza

Resume Page 2

Achieved multi-state distribution of product line in foods by forging partnerships with national

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foodservice distributors such as Sysco and Performance Food Group to support $1M in sales.

Network was later used to launch other product lines from Lakeview Farms, Inc.

Successfully grew sales by 100% for customer after taking over production of in-store bakery

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items for major and increasing quality and availability.

DELL, INC., Round Rock, TX • 9/2000 to 5/2001

Global computer and electronics marketer and manufacturer.

Brand Manager

Subject matter expert on Dell's client products for Large Corporate Accounts. Supported 250 sales

representatives and managed product life cycle for Notebook computer business totaling $475M.

Executed daily presentations to C-level IT executives.

• Reduced inventory and obsolesce costs by 30% via strategic partnerships with Sales, Product

Development and Operations teams.

• Created brand strategic marketing plan anticipating a 13% volume growth and $2.5M in

incremental revenue.

KRAFT FOODS, INC., Madison, WI • 8/1999 to 8/2000

Marketer and Manufacturer of Food and Beverage products.

Associate Brand Manager

Managed cross-functional teams for national commercialization/launch of product line extensions

including go-to market strategy, market research and sales support tools. Gathered, interpreted and

provided recommendations to senior management on all market data and category analytics. Forecasting

champion for the category.

• Produced Strategic Plan alternatives for re-staging of product line’s base business to generate and

turn around declining sales.

• Led efforts to better understanding of underperforming line extension. Developed strategic

recommendations after conducting additional market research and testing.

• Provided guidance to Sales Planning and Manufacturing via forecasting for three nationwide

product launches.

CITIGROUP, San Juan, Puerto Rico • 7/1996 to 8/1999

Global provider of financial services including banking, credit cards and insurance.

Portfolio Manager (7/98-8/1999)

Managed Risk Analytics Unit of $2.5B asset portfolio in the Caribbean/Central America Region.

• Helped prevent additional credit losses, in the hundreds of thousands, by forecasting and

developing payment extension program on consumer loans as result of a Hurricane hit.

Branch Manager (6/97-7/98)

Ran two branches supervising P&L, Budget and 25 employees in sales, operations and customer service.

• Turned 2nd to lowest performing branch to top spot according to performance indicators in six

months.

• Developed Portfolio Management Program to combat customer attrition. Program later selected to

be utilized by entire Caribbean branch network.

Management Associate Program (7/1996-6/1997)

Multiple assignments through all areas of Citigroup Consumer Banking in Latin America.

• Selected as risk analyst for International Teams performing acquisition efforts in Peru, Venezuela

and El Salvador.

Claudio L Bauza

Resume Page 3

Co-wrote Marketing Plan and led market research efforts for launching of Credit Cards Franchise

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in Costa Rica and Guatemala.

DraftFCB (formerly Foote, Cone and Belding), San Juan, Puerto Rico • 5/1993 to 8/1994

Full service Advertising, Promotions and Public Relations Agency servicing national and local accounts.

Account Executive

Managed $10MM advertising budget for Colgate-Palmolive, Quaker Oats and Mazda Motors accounts.

• Increased agency billings by Co-creating the 1st communication strategies and creative briefs for

campaigns supporting product launch into U.S. Hispanic Markets.

• Receive initiative award and promotion for developing new intra-agency communication tools.

FORMAL EDUCATION

M.B.A. Marketing and Management

University of Texas at Austin, 1996

B.A. Communications/Advertising, MagnaCum Laude

University of Puerto Rico, Rio Piedras Campus, 1993

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