ALEX TOSTA
*** ******** **., *** *** • Durham, NC 27707
919-***-**** • ****.*****@*****.****.***
EDUCATION
DUKE UNIVERSITY, The Fuqua School of Business, Durham, NC, USA.
Master of Business Administration, May 2010. Concentration in Marketing and General Management. Active member of the
General Management Club and Marketing Club. Selected member for 2010 class of COLE Leadership Fellow.
UNIVERSIDAD CATOLICA ANDRES BELLO, Caracas, Venezuela.
Industrial Engineer, July 2005. Active member of student government body. Organized Career Seminars (3 consecutive years).
PROFESSIONAL EXPERIENCE
2007 - 2008 FAMA DE AMERICA, Caracas, Venezuela. (Leading Venezuelan coffee roasting and grinding company)
Business Development Manager
• Presented three product diversification projects that estimated an increase of 20% in revenues on the first year.
Projects presented to and approved by Vice-Presidents and Board of Directors.
• Created a strategy for the introduction of two new product line extension of a recently introduced sweetener
brand that estimated 25% increase in sales of the category, and 1% increase in market share.
• Designed and implemented a standardized process for the strategic and financial feasibility analysis of new
products introduction projects.
2006 - 2007 NATURA COSMETICOS, Caracas, Venezuela (Leading Brazilian cosmetics company entering Venezuela)
Customer Service and Logistics Manager
• Planned the overall customer service and logistics strategy and structure for the first three years of the starting
stage of the company. Recruited and trained twelve new employees.
• Led the negotiation with warehouse and call center outsourcing companies. Designed the layout, forecasted
inventory, and drafted and delivered the strategic scripts that promoted the company’s culture.
• Set up a team and infrastructure that supported double estimated growth in the first semester.
• Created procedures that supported the introduction of new subsidiaries that was implemented in Colombia, and
generated 15% in savings in consulting fees.
COLLEGE WORK EXPERIENCE
2005 ACCENTURE, Caracas, Venezuela
(Intern) Product Division Analyst Intern
• Developed a successful unified measurement system for a project that integrated more than 5000 SKUs (stock
keeping units) from three companies for further implementation of a business software.
Summer 2005 SONY DE VENEZUELA, Caracas, Venezuela
(Intern) Customer Service and Logistics external Consultant
• Established inventory rotation criteria to avoid stock outs that increased sales by 10%.
• Documented and proposed improvements of processes involved in Sony Center Stores.
2003 - 2005 PROCTER & GAMBLE, Caracas, Venezuela
(Co-op) Supply Chain & Logistics Project Leader (part time)
• Proposed and led a project that closed one distribution center and centralize the country’s operation into the
biggest distribution center, representing savings of more than $2 million a year.
• Executed a project that increased trailer usage by 7% and on-time deliveries from 85% to 95%. Reported
savings of $1 million a year.
• Revitalized the employees’ store by redesigning layout and re-launching the store. Sales increased by 100%.
• Participated in recruiting activities at Universities and collaborated in organizing the Market Research Seminar.
2001 - 2003 WALLACE SOLUTION, Caracas, Venezuela (Start-up web services company)
Marketing and Sales Strategy Director and Founder
• Executed Marketing & Sales strategies for customer acquisition and retention. Broke even in six months.
ADDITIONAL INFORMATION
Language skills: Fluent in Spanish, conversational Portuguese (Brazil), and basic knowledge of German.
Hobbies: Enjoy international traveling and learning about new cultures and languages. High school math tutor.