Sales Customer Service

KELLY RICH

*** * *** * ! Spanish Fork, UT *****

abnwy5@r.postjobfree.com ! 801-***-**** (Home) ! 801-***-**** (Cell)

BUSINESS DEVELOPMENT PROFILE

! !

Strategic Marketing Product Management Project Leadership

Dynamic leader with an outstanding track record driving revenues, establishing new markets, and

improving business practices at the global level. Highly effective in assessing and capitalizing on new

business opportunities, leading to significant and sustainable growth. Strong communication skills,

with ability to relate effectively with executive management, peers, partners, and customers at all

levels. Excellent analytical skills supporting high-level decision making and problem resolution.

CORE COMPETENCIES

! Global Alliances ! Supply Chain Management ! P&L/Budget Management

! Sales & Promotions ! Strategic & Tactical Planning ! Team Building & Motivation

! Product Positioning ! Market Research & Analysis ! Technology Implementation

PROFESSIONAL EXPERIENCE

NEWAYS INTERNATIONAL Springville, UT 2005 to Present

Senior Market/Sales Manager (2007 to Present)

Promoted to oversee team of sales managers in implementing global initiatives for this direct seller

generating $500M in annual revenue. Maintain P&L responsibility for the markets of Australia, New

Zealand, Malaysia, Singapore, Taiwan, and Hong Kong. Play lead role in investigating, developing,

and opening new markets. Initiate market-specific sales promotions, marketing strategies, and

pricing initiatives; lead adjustments based on feedback and market data. Conduct feasibility studies

regarding new and existing products. Establish and oversee best practices program to support

distributors in business development efforts. Analyze and present sales data to executive

management.

Key Achievements:

! Spearheaded development of sales and marketing plans for Taiwan and Hong Kong markets,

projected to generate $5M in the first year.

! Selected to manage build-out and opening of Taiwan market, with responsibility for site

selection, employee recruitment and training, and office design / launch.

! Planned and executed global event attracting 300 distributors, generating $250K in sales.

Senior Corporate Regional Manager (2005 to 2006)

Played key role in strategic planning, budgeting, product development, and implementation.

Monitored supply chain issues and managed related projects. Performed market research and

gathered intelligence to perform technical analyses on new and existing markets. Communicated

pricing, product changes, and new-product information to in-country marketing teams. Established

metrics and reported revenue and operating expense summaries to executive management.

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KELLY RICH ! Page 2

BULLFROG SPAS Bluffdale, UT 2003 to 2005

Purchasing Manager

Maintained inventory control and performed inventory forecasting. Assigned purchase orders.

Coordinated with warehouse personnel to improve quality control and documentation processes.

Key Achievements:

! Developed statistical database to track product quality, leading to identification of problem

patterns and ultimate resolution.

! Completed comprehensive documentation of the full process of building spas.

NU SKIN ENTERPRISES Provo, UT 1999 to 2003

Business Analyst

Identified and recommended efficient and cost-effective solutions based on company’s needs and

expectations. Collaborated with program managers and technical staff regarding problem resolution

and new product releases. Prepared charts, diagrams, and documentation to support decision

making. Designed and facilitated usability-testing plan to ensure accurate and effective product

releases. Authored technical and non-technical documentation for processes and applications.

Key Achievements:

! Completed business requirements for all projects (business rules, use cases, flow charts,

etc.).

! Collaborated across the organization to identify and correct software issues.

! Performed extensive end-user interviews resulting in creation of effective customer service

programs.

EDUCATIONAL BACKGROUND

UNIVERSITY OF PHOENIX Phoenix, AZ

Bachelor of Science in Information Technology

Technical Skills

Proficient in Microsoft Office Suite (Word, Excel, Access, PowerPoint); Microsoft Project; Microsoft

Publisher; Microsoft Visio; SAP; Novell applications; Object-oriented design and usability testing

Familiar with Baan; Microsoft FrontPage; Macromedia Dreamweaver, Flash, and Fireworks; HTML; C;

Visual Basic; JavaScript; and SQL

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