Engineer Sales
Resume:
Aasha Desai
Garnet Valley, PA 19061
******@*****.***
EDUCATION:
Certificate of Marketing Management, Wharton School of Business
University of Pennsylvania, December 2004
Philadelphia, PA
Masters of Science in Engineering Management, Drexel University, June 2002
Philadelphia, PA
Bachelors of Science in Chemical Engineering, University of Maryland - College Park, May 1998
College Park, MD
EXPERIENCE:
ARKEMA, INC., Philadelphia, PA
Marketing Specialist – August 2005 – October 2007
Technical Polymers – Fluoropolymers (Architectural Coatings and Decorative Films)
• Executed product marketing strategies for the architectural coatings business unit
• Product Manager for all new commercial products
• Provided customized sales training and application guidance to the commercial sales team globally
• Developed and implemented sales & marketing tool sets to assist the global marketing communication
teams including brochures, case studies, press releases, and forecast models
• Coordinated and assisted with web-based content management and e-marketing programs to convey
product benefits to industry (e-blasts, RSS program)
• Interacted with customers to address inquiries and initiated first level leads analysis
• Responsible for all website content management for entire product line portfolio
• Managed reporting and analysis of KPI’s for website and interactive campaigns, including: web
analytics, email marketing, search, and competitive intelligence
• Regularly interacted with key accounts to analyze sales leads and develop joint marketing programs
• Coordinated with advertising firms to develop and execute advertising campaigns regionally and
globally
• Developed and owned the Sales and Operations Processes (S&OP) for the entire business unit that lead
to increased productivity savings.
• Ensure internal and external customer needs are met through selective product management activities
• Protect brand share position by monitoring and responding to competitive attacks in the market place
• Developed a robust reporting process that articulates product lines forecasting that has led to a $3M
savings
• Expanded existing and developed new training materials for primary product base for end-users
industry-wide
• Responsible for brand awareness campaigns at industry trade shows
• Responsible for and coordinated trade show events, booth set ups, and event communication materials
• Contributed to initial Fluoropolymer newsletter released to global team
EXXONMOBIL RESEARCH AND ENGINEERING, Paulsboro, NJ
Advanced Engineer - July 2002 – July 2005
Products Coordination Group (June 2005 – August 2005)
• Work as an internal consultant to coordinate and align product data sheets.
• Worked as a liaison between product groups to ensure brand specifications meet the requirements of
corporate standards.
• Develop and expand product coordination procedures
• Manage product analytics databases
Passenger Vehicle Lubricants (PVL) (July 2002 – June 2005)
• Developed business relationships with major manufacturers, vendors, and internal customers to assess
the market potential of products and provide market feasibility research of product performance.
• Structured consulting partnerships with business and product groups
• Performed market and technical analysis on automotive products, working with internal and external
stakeholders, to assess technical feasibility and to meet the growing demands of the automotive
market.
• Participated on project teams along with internal marketing to enhance brand position of product
competitiveness, strengths, gaps, and opportunity analysis.
• Conduct and provide sound analysis and guidance to senior product managers on technical capabilities
of product.
• Managed the research, formulation and analytics process on new and existing product development
projects.
• Lead representative for the Corporate Quality Committee for the PVL group.
KIMBERLY-CLARK, New Milford, CT
Process Engineer, Infant Care - January 2000 - December 2000
Lead Process Engineer
• Coordinated and ensured alignment between operations and marketing to implement improvements on
infant care products.
• Performed key product installations, trials, and start-up of processes on all manufacturing lines.
• Quality team member to investigate and resolve process control issues.
GMP Core Team
• Project liaison between GMP and product improvement groups.
• Wrote and edited mill GMP procedures.
• Worked and enforced procedures to ensure compliance.
Validation Engineer and Change Control Coordinator
• Wrote, edited, and organized mill validation documentation
• Trained mill personnel in validation and change control system.
• Coordinated validation review board meetings.
Project Engineer
• Scope of project included relocation and upgrade of quality lab and main conference room, expansion
of operator break room, and construction of new conference room.
• Worked with contractors and vendors to ensure project was maintained on schedule and scope, and all
within budget. Owned and maintained the financial budget of this project
INTERNATIONAL PAPER, Bastrop, LA
Senior Project Engineer, Pulp Group – August 1998 – October 1999
• Responsible for troubleshooting and addressing the day-to-day process operations in the pulp mill.
• Responsible for implementing improvements to various pulp mill equipment and processes.
• Prepared proposals and reports for project funding, and implemented and oversaw those projects
approved for funding.
• Tracked process variables that effect pulp production.
• Completed Manufacturing Technical Management Program (MTMP) classes.
TECHNICAL SKILLS: Knowledge of Microsoft Office applications, SAP BW, Six Sigma
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