LAURIE A. KJERSGAARD
Arlington, Virginia 22203
***********@*****.***
WORK EXPERIENCE
The Dent Mender, LLC, Arlington, VA. Consultant
March 2009-
Automotive Paintless Dent Repair
Present
• Created marketing materials such as postcards, rack brochures, and promotional items
• Performed market research to identify new segments of customers
• Developed strategies to increase business development and customer sales
January 2008- Harte-Hanks, Vienna, VA. Account Executive
February 2009 Global direct and targeted marketing solutions provider
• Supervised day-to-day activities for United States Postal Service (“USPS”) Information Technology
(“IT”) Account
• Developed strategy for marketing campaigns, such as IT Day and Public Service Recognition Week
(PSRW)
• Balanced USPS IT account budget of $400,000 dollars; identified and resolved 10% accounting
discrepancy through forensic accounting
• Advised client in planning of ongoing campaigns and advised on tactical execution and fulfillment
issues
• Facilitated project workflow adhering to production schedules and assigned internal resources to
ensure projects were completed in cost-efficient, timely manner
• Monitored, researched and analyzed Federal Request for Proposal (“RFP”) opportunities
June 2005- Strayer University, Newington, VA. Marketing Coordinator
January 2008 Accredited higher education institute for working adults
• Oversaw outreach process for fifty-two campuses
• Effectively developed and managed outreach, national directory, and fulfillment budgets in excess of
a half-billion dollars
• Managed data entry of direct mail and outreach inquires and supervised three data entry clerks
• Managed over twenty vendor relationships; responsible for reviewing and signing vendor contracts
• Coordinated national directory advertising contract, including placing and ordering ads
August 2003- Lindamood-Bell Learning Processes, Washington, D.C. Administrative Assistant
June 2005 Organization dedicated to enhancing human learning
• Provided administrative and technical support to Regional Director of Clinics and Regional Director
of Development
• Reviewed annual budgets and assisted Regional Director with approval process
• Provided logistical support for the Georgetown Dyslexia Study
• Extensively researched state educational laws and policies
• Managed registration process at the 13th Annual International Conference
July 2001 – The Hartford, Eatontown, N.J. Communications Technician
May 2003 Personal insurance and financial service products provider
• Provided administrative and technical support to Regional Director, Manager, and department
members
• Developed automated claim tracking system for internal use, resulting in increased team efficiency
and individual accountability
• Developed computer-based training modules
• Scheduled and coordinated logistics of internal and external meetings and seminars
EDUCATION
Elon University, Elon, North Carolina
Bachelor of Arts, Journalism, and Communications, May 2001
Honors: Awarded Dean’s Academic Honors (1999)
PROFESSIONAL DEVELOPMENT
Computer Related Skills and Training
Business Productivity: Microsoft Office, Cognos, Talisma
Graphic Design: Adobe PhotoShop, Microsoft Publisher