Manager Analyst

KARIN S. BAKIS

** **** **** • Harvard, MA *****

Cellular 978-***-**** • Home 978-***-**** • **********@*******.***

PUBLIC RELATIONS AND COMMUNICATIONS EXECUTIVE

Versatile public relations leader adept at developing, directing and implementing communications programs

within the information technology (IT) industry. Experience managing a wide range of activities, including global

strategic planning, collateral development, press and analyst relations, corporate and financial communications

and campaign coordination. Demonstrated ability to build positive relationships with media professionals,

customers and other audiences. Corporate and agency background.

• Media Relations • Industry Analyst Relations

• Messaging and Press/Investor Materials • Event Planning and Execution

• Thought Leadership Campaigns • Internal Communications

• Customer and Partner Programs • Staff, Agency and Budget Management

PROFESSIONAL EXPERIENCE

BAKIS COMMUNICATIONS • Harvard, MA

Principal • 2008 to Present

Advise IT clients on public relations and communications strategies and implement media and Industry analyst

relations. Evaluate coverage and modify overall messages and plans. Write press releases and other collateral.

PC CONNECTION, INC. • Merrimack, NH

Public Relations Director • 2005 to 2007

Conducted public relations programs supporting the company’s subsidiaries targeting federal, state, and local

government, businesses, consumers, and education customers. Implemented effective corporate media

relations, community relations, investor communications and executive communications. Counseled the CEO,

Vice President of Corporate Communications and senior staff on critical issues management, media response

inquiries and corporate communications strategies. Served as corporate spokesperson. Wrote and managed all

company press releases, CEO speeches and internal executive communications.

• Managed corporate donation, community and philanthropic programs, including securing internal consensus,

program coordination and liaising with external organizations.

• Worked with sales vice presidents on media training and presentation skills development, enabling successful

programs, speeches and meetings.

• Spearheaded the development of the company's first media web site, created and maintained content.

• Streamlined the presentation of investor communications materials, including earnings press releases and call

scripts. Secured intended facts and messages in media and analyst coverage.

3COM CORPORATION • Marlborough, MA

Senior Manager, Global Public Relations, Corporate Communications • 2001 to 2004

Created and conducted strategic public relations plans and activities for the global computer networking

solutions provider. Developed innovative promotions and positive media relations increasing company

recognition and credibility. Monitored global programs and processes ensuring compliance with identified goals

and objectives. Handled external and internal communications for litigation, public affairs and crisis issues.

• Managed CEO and CFO media relations and analyst relations campaigns, securing participation at key

industry venues, such as Fortune's Brainstorm, and coverage in business, wire service and trade media, such as

Reuters and Wall Street Journal.

• Raised article favorability scores more than 75% over a three-year period by managing the Corporate

Communications' global media coverage assessment and PR planning program.

• Planned and managed the company's annual industry analyst event hosting more than 40 analysts.

Karin S. Bakis, **********@*******.***, page 2 of 2

Senior Manager, Manager, Global Public Relations, Product Business Units • 1997 to 2001

Led strategic public relations planning, project execution and budget management for the company's business

units for North America (large enterprises, small- and medium-sized businesses and service providers).

Collaborated with various internal groups on strategy and implementation including product marketing, product

management, sales and global marketing and communications. Managed U.S. and international staff, multiple

communications agencies and vendors.

• Surpassed public relations objectives on a consistent basis, receiving promotions and added responsibilities.

• Established product viability, created sales tools and increased business opportunities through integrated

communications campaigns, including thought leadership programs, product announcements, channel and

partnership efforts, new product launches, byline articles, customer case studies and product reviews.

• Contributed in the creation of new brands and market categories for innovations winning major editorial

coverage and industry awards, including Interop Best of Show, eWeek's Campaign of the Year and

SC Magazine for Ethernet LAN switching, VoIP, wireless LAN, remote access and network security.

• Received CEO's Value Award for exemplifying company values: Customers First, Creating Partnerships.

BAY NETWORKS, INC. (Acquired by NORTEL NETWORKS) • Billerica, MA

Manager, Public Relations and Industry Analyst Relations • 1996 to 1997

Directed public relations and industry analyst relations for the company's Internet/Telecommunications business

unit. Developed materials and programs enhancing visibility in the service provider, enterprise and consumer IT

markets. Oversaw public relations staff, agencies and budgets.

• Managed communications for several company acquisitions. Obtained significant exposure through media and

marketing communications activities announcing the acquisition of a premier cable modem company.

• Established awareness and market distinction by producing new product launches, customer press releases,

byline articles and speaking opportunities.

Manager, Public Relations, Industry Marketing • 1995 to 1996

Created tailored programs to increase the presence of company's solutions in its targeted industries.

Establishing reference customers as technology pioneers and company marketing managers as industry

technology experts. Managed results for healthcare, insurance, finance/banking, federal, state and local

government, retail, higher/K-12 education, utilities and the Internet.

XYPLEX, INC. (Acquired by MRV COMMUNICATIONS) • Littleton, MA

Manager, Public Relations and Industry Analyst Relations • 1994 to 1995

Conducted product publicity targeting networking IT trade media, as well as employee and customer

communications regarding Raytheon’s purchase of the company. Successful industry analyst programs resulted

in positive positioning in reports for the company’s evolving computer networking product categories.

PROTEON, INC. • Westborough, MA

Senior Public Relations Specialist, Public Relations Specialist • 1992 to 1994

Created industry visibility and garnered awards for leading multi-protocol enterprise router families and Token

Ring products. Spearheaded channel, customer, speaker, product reviews and news programs.

BRODEUR & PARTNERS, PUBLIC RELATIONS AGENCY • Boston, MA

Assistant Account Executive, Account Coordinator, Account Assistant • 1989 to 1992

Represented start-up computer software and hardware companies and established organizations including IBM.

EDUCATION AND CERTIFICATIONS

Emerson College, Boston, MA, M.A., Business Communications and Public Relations • 1991

St. Michael's College, Colchester, VT, B.A., English • 1987

Public Relations Society of America, Boston, MA Chapter, Accreditation in Public Relations (APR) • 1992

Endorsements available at: http://www.linkedin.com/in/karinbakis

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