Sales Marketing
Resume:
MASON MOBLEY
*** ********* ** #*** ********, IL 60074 ************@*****.***
EXPERIENCED SALES AND MARKETING PROFESSIONAL with a diverse background including consumer
products, retail and technology. Thorough, passionate and committed. Fluent in Spanish and highly
successful in conducting business among the Hispanic market.
Adept at identifying customer needs and developing and implementing innovative Marketing and
Sales strategies that drive results.
Analytical and innovative Engineer with a history of identifying and creating process improvements
that reduce costs and increase quality. Strong problem-solving proficiency.
Effective interpersonal, persuasive and presentation skills. Gains buy-in and builds consensus
among executive team, colleagues, vendors and clients.
PROFESSIONAL EXPERIENCE
CDW (Vernon Hills, IL) 2008 – 2009
Product Manager Mobile/Wireless Business
Managed and updated the CDW mobile wireless portfolio. Drove revenue through the integration and
development of products within the CDW portfolio. Worked with partner development management to
secure Co-Op funding to support marketing activities, maintain part numbers within the product
portfolio, and work closely with segment leaders to develop customer segment focus, and product
leaders to define solution. Developed and created processes, projects, and marketing campaigns.
Developed marketing and sales initiatives and awareness for 2Q08 resulting in over 1200 new
BlackBerry activations, $1.8M of software and TSupport sales, and over $350K in BlackBerry
accessory sales.
Secured $500K from a partner for incremental marketing activities and to increase brand
awareness. Marketing materials were comprised of direct mail, white paper, online webinar,
podcast, and solutions direct mailer. This was the largest mobile/wireless partner investment to
date.
Developed CDW channel sales and marketing strategy for TomTom GPS. Initiated both internal
and external sales awareness around top selling device. Result: Grew Month over Month Sales
Revenue by 99.8% and TomTom will sign it’s first ever reseller marketing plan valued at $100K.
Acted as lead business developer and established relationship between CDW and HTC. Created
a carrier subsidy model that will allow for HTC and CDW to grow sales of unlocked devices.
Partnership will also result in the signing of a $100K annual marketing plan.
Motorola (Schaumburg, IL) 2004 – 2007
North American Marketing Manager, Mobile Devices Business (2006 – 2007)
Developed and implemented marketing strategies to launch 12-15 Motorola phones per year at 105
regional mobile phone carriers and two major distributors. Collaborated with carrier/distributor clients;
delivered marketing programs and collateral needed to accomplish Motorola’s ROI/sales goals.
Managed Motorola’s brand strategy at the carrier and distributor level.
Oversaw distribution of $6M in marketing development funds to a major regional carrier. Allocated
budget for carrier’s nine regions, developed co-sponsorship opportunities and created phone give-
away programs to drive recommendations. Result: Established #1 market share with carrier.
Partnered with Pittsburgh carrier and the Pittsburgh Steelers to establish unique consumer and
trade-based promotions to hype introduction of a key Motorola handset as a “Steelers phone.”
Initiated and implemented seven-phase sales/marketing program with a major distributor designed
to spur its internal sales force. Each six-week phase included different incentives, training modules
and prizes. Result: Market share increased by 38% ($4.6M in incremental sales). Similar 5-phase
program at another distributor led to doubling of accessory attachments in 2007.
Managed creation of “launch kits” including training and POS material to support regional carriers’
introduction of new handsets. Developed process for creation/delivery of kits. Result: 6500 kits
sent to carriers for each new product has increased product knowledge and recommendation.
MASON MOBLEY – PAGE TWO
Continued
Business Leadership Development Program (2004 – 2006)
Participated in three 6-month rotations as part of Motorola’s leadership program for high-potential
employees. This program led to current Marketing Manager Position.
MARKETING DEPARTMENT OF MOBILE DEVICES BUSINESS: Oversaw marketing initiatives to promote
products targeted to professionals. Collaborated with sales teams in Europe, Asia and Africa and
developed B-B sales training and collateral materials. Created an event tool kit (co-branded with
Microsoft) for trade shows and conventions. Identified and managed a process for distributing,
tracking and getting feedback on 2800+ devices given to Motorola employees and customers.
FINANCE DEPARTMENT OF MOBILE DEVICES BUSINESS: Gained exposure with P&Ls by serving as
finance representative on five-person team to develop division’s 2006 strategy. Led team,
collaborated with business leaders and facilitated weekly global strategy meetings. Result:
Recognized with “Bravo Award” for outstanding achievement.
CORPORATE HUMAN RESOURCES DEPARTMENT: Led process improvement team to develop,
implement and communicate procedures for executive-level staffing changes. Gained input from
senior business leaders, developed flowcharts & process maps and presented work to Motorola’s
senior HR leaders. Result: Process increased timing and accountability for reporting and tracking
executive mobility. Recognized with “Bravo Award” for outstanding achievement.
Kimberly-Clark (Neenah, WI) 2001 – 2003
Electrical Controls Engineer
Oversaw designs of Control Systems for Huggies Diapers and managed several quality initiatives.
Led 5-person quality team that identified and developed process improvements including electrical
hardware and software modifications in five North American diaper plants. Result: Increased
product quality and machine reliability, leading to 50% increase in customer satisfaction.
Gained proficiency in lean manufacturing methods.
Procter & Gamble (Cincinnati, OH) 1999 – 2001
Systems Analyst (1999 – 2001)
Led Data Center initiatives to support company’s Intranet and various internal department networks.
Oversaw server validation process for 1000 servers in North America and Latin America and
effectively utilized Spanish fluency to solve problems. Result: Achieved quality measures of 98%+.
Worked with European colleagues to resolve network issue from Euro currency conversion.
Created and managed database that improved department’s customer service utilization. Result:
Reversed a decline in work efficiency and reduced department’s rework by 50%.
EDUCATION
BACHELOR OF SCIENCE IN ELECTRICAL ENGINEERING, Florida A&M University (Tallahassee, FL), 1999
TRAINING
LEAN MANUFACTURING, ALLEN-BRADLEY LADDER LOGIC, MCSE TCP/IP COURSES
VOLUNTEER
SERVED AS 7TH GRADE MATH-SCIENCE TUTOR FOR CINCINNATI, OH PUBLIC SCHOOL SUMMER PROGRAM
1999-2001
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