Marketing Account Executive
Resume:
Jordan Bratter
******.*******@*****.***
**** *. ******* ******* ***. 211
Pompano Beach, FL 33062
Experienced interactive marketing professional seeking position in agency, corporation, or small business.
Employment History
August 2007- Director of Interactive Marketing
January 2009 Cohen & Company Creative, Sunrise, FL
- Established interactive services department from ground up.
- Developed and implemented effective marketing campaigns for clients.
- Managed clients’ SEM campaigns across multiple search engines, including
keyword research, bid management, campaign optimization and client reporting.
- Planned, managed, and optimized clients’ banner advertising and e-mail
marketing campaigns.
- Served as liaison between the client and web designers and developers, overseeing
completion of new websites and landing pages.
- Analyzed website activity and presented findings to clients.
June 2006– Account Executive
July2007 PinPoint Interactive Media, Coral Springs, FL
- Managed clients’ online promotional efforts including banner advertising,
e-mail and mobile marketing, as well as SEM campaigns.
- Performed media planning and buying to optimize client visibility among target
audiences.
- Served as liaison between clients and vendors, including Google, Yahoo,
and Trip Advisor.
- Analyzed clients’ online advertising campaign statistics including ROI.
January– May 2005 Marketing Intern,
Blue ICT Ltd. London, England
- Prepared launch of new service in the UK and Western Europe.
- Established company’s position in the telecommunications marketplace.
- Performed market analysis.
May– August 2004 Marketing Intern,
Supreme Import Ltd., Pompano Beach, Florida
- Developed marketing strategies.
- Researched new products and clients.
- Located new sources for production.
Education University of South Florida, Tampa, Florida
May 2006 Bachelor of Science in Marketing
January–May 2005 University of London, England
Computer/ Microsoft Word, PowerPoint, Excel
Special Skills Mediaplex, Keyword Max, Google Analytics, Google Adwords,
Yahoo Search Marketing and MSN AdCenter.
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