Marketing Manager

VICTOR VITKIN

**** **** ****** ** **********, DC 20007 (202) 552- 9366 ****@**********.***

EDUCATION

GEORGETOWN UNIVERSITY, The Robert Emmett McDonough School of Business Washington, DC

Master of Business Administration May 2010

VP of Communications

Member of Board Fellows Program

Active member of Graduate Marketing Association, NetImpact

HEBREW UNIVERSITY OF JERUSALEM Jerusalem, Israel

Master of Arts, Strategic Communications June 2004

Founder of Media for Social Impact Alliance

HERZEN STATE UNIVERSITY OF RUSSIA Saint Petersburg, Russia

Bachelor of Arts, Sociology June 1999

EXPERIENCE

JAFI New York, NY

Senior Adviser, North American Region Sep. 2005 – Aug. 2008

Major international organization with $500 million annual budget and branches in 28 countries

Developed positioning strategy for a new market segment and oversaw the implementation of marketing

campaign, resulting in 7% increase in market share

Consulted with local branch constituents in New York, Boston and Toronto to assess programming needs and

provide customized solutions through strategic partnerships

Performed needs assessment and gap analysis at overseas locations to identify new business development

opportunities and outlined recommendations for market entry strategy

Analyzed multi-cultural trends and brand perception and developed positioning strategy for a major

international foundation, resulting in over 100% increase in funds raised from “non-traditional” sources

Developed collateral marketing materials and online content for a major educational product ensuring

customized solutions for niche market segments

Developed, facilitated and interpreted qualitative results of more than 30 focus groups and surveys

Created and implemented national fundraising campaigns, resulting in a 200% operational budget increase

Expanded the operational scope by establishing over 15 collaborative projects with major non-profit

organizations and securing funding from philanthropic institutions

Planned and managed a $2.5 million annual budget, ensuring adequate expenditures based on the needs of

high-net-worth individuals and institutional donors

ONE PLUS ONE Jerusalem, Israel

Director of Strategy and Business Development Feb. 2002 – July 2005

As one of 4 founders, built the organization from business plan and initial $20,000 grant to a 30-employee social

enterprise with 5 branches and annual operating budget of $600,000

Strengthened the efficiency of the organization by restructuring corporate hierarchy and refining work

processes, resulting in a 15% cost reduction

Led a process of growth strategy development, resulting in elevating the organization to a national level

through opening 5 branches countrywide and increasing the market share by 11%

Ensured long term funding by negotiating a 5 year multi-million dollar contract with a government institution

Researched industry best practices and conducted needs assessment, which resulted in identifying and filling a

market niche with a $300,000 entrepreneurship project

Senior Marketing Manager Sept. 2000 – Feb. 2002

Increased institutional membership by more than 350% through architecting and implementing innovative

outreach campaigns

Raised organization’s media coverage by 700%, thus increasing brand awareness and demand for services

provided

Developed and evaluated the content and design of all marketing communication materials for individual

programs and organization-wide marketing campaigns

LEADERSHIP/LANGUAGES/INTERESTS

Leadership: Co-Founder and Co-Chair of the Coalition for Policy Change for New Immigrants with a major goal

of social justice, advocacy and public awareness 2001 - 2005

Executive Board Member of BAMA (International Congress of Education and Advocacy

Professionals) 2005 – 2008

Languages: English (fluent), Russian (native), Hebrew (fluent)

Interests: Rock Climbing, Scuba Diving, Russian and Middle Eastern Geopolicy

Contact this candidate