Manager Marketing

M ARK D . B RUGGER

** ****** **** **** ********* Junction, New Jersey 08550

Home ***-***- **** **** 609-***-**** *********@*******.***

M ARKETING & PRODUCT M ANAGEMENT PROFESSIONAL

Enterprise Project Management Team Building Business Analytics

Entrepreneurial manager and individual contributor, with extensive, strategic and tactical B2B/B2C

product management and service provider marketing experience in diverse, global technology markets,

including telecommunications, enterprise software, networking, and security. Wide-ranging skill set

encompasses brand management, product development and rollout, marketing data analysis, and

channel management. Proven problem-solving and cross-functional team management acumen. Start-up

expert, with ability to streamline operations, and to develop results-oriented campaigns and collateral. Top

Secret Security Clearance (TS/SCI-Inactive). Top-tier MBA. Additional capabilities:

Web & Software Development CRM/Database Analysis Project Management

Market Entry Planning Campaign Management Product Lifecycle Management

e-Marketing & SEO/SEA Brand Development Marketing Communications

P RO FE S SION AL E X P ERI E NC E

ARBINET-THEXCHANGE (NASDAQ: ARBX), New Brunswick, New Jersey 2007– 2009

Director of Marketing and Marketing Communications

Supported turnaround for international telecom company with more focused product campaigns, new

positioning, more cost effective event management and proactive sales support.

Restructured department operations, resulting in $160,000 annual cost savings. Created internal

marketing infrastructure for improved quality and cost controls, versus outsourcing. Identified and managed

new vendors, ensuring contract compliance. Developed employee newsletters and training programs.

Spearheaded corporate re-branding to improve competitive positioning globally, resulting in more

credible and consistent messaging, illustrating meaningful, specific value points and differentiation.

Developed and rolled out marketing collateral and sales presentations.

Created corporate Web site; greatly expanded content. Established traffic metrics. Doubled page views.

Executed company’s first product-specific marketing, leveraging email campaigns and Web ads in trade

press. Initiated public relations tracking system to quantify media coverage and ROI.

Performed requirements analysis and prototyping for new CRM system.

PANVIVA, INC., Princeton, New Jersey 2005 – 2007

Director of Marketing and Marketing Communications

Headed strategic development and tactical execution of US launch (e-marketing, communications,

events and public relations) for this Australian knowledge management/e-learning software company.

Re-positioned company to support ERP, CRM and call center operations, while establishing thought

leadership with public and analysts for new product category.

Initiated lead generation project, yielding more than 1000 leads the first year. Developed new Web site

and created content, tripling traffic. Authored white papers, case studies and articles, and led

Webinars. Devised and executed SEA/SEO plans that delivered leads and higher rankings.

SHUNRA SOFTWARE, LTD., New York, New York 2004 – 2005

Director of Product Marketing

Hands-on contributor to $20 million application/network performance company. Co-developed Virtual

Enterprise product winner e-Week’s Annual Excellence Award and 2006 CODiE finalist.

Elevated company’s profile with revised branding, targeted market messaging, sales/telesales

presentations, Web site, white papers and brochures.

Interviewed customers, developed product requirements and briefed analysts about new product.

M ARK BRUGGER Page Two

P R O F E S S I O N A L E X P E R I E N C E ( Continued )

TEACHERS SUPPORT NETWORK, INC., Princeton, New Jersey 2003 – 2004

Senior Director of Operations and Marketing

Developed and marketed career services to college students and education job seekers, as well as

recruitment software (CRM) to public school districts.

Increased brand awareness, resulting in 50,000 unique visitors to Web site monthly.

Recruited 25,000 members, within first 5 months of activity, through campaigns, Web and live events.

NETILLA NETWORKS, INC./AEP NETWORKS, Somerset, New Jersey 1999 – 2003

Senior Director of Product Management 2003

Served as member of senior management team. Reported to CEO and board for remote access and

network security software and appliance manufacturer (SSL VPNs). Achieved number two overall

market share worldwide in category, number one market share in healthcare vertical.

Developed market requirements documents (MRDs); negotiated development targets with

engineering, represented company in industry standards forum.

Created and maintained business cases, product and pricing plans, timelines and benchmarks.

Responded to RFI/RFPs, price competition and feature modifications for major prospects.

Director of Product Marketing and Marketing Communications 1999 – 2002

Awarded “New Jersey Emerging Company Of the Year” in 2002. Grew and supported more than 100

channel partners worldwide, raised initial and successive rounds of VC funding.

Directed global marketing and public relations, VAR communications, e-marketing and trade shows.

Generated 30% of company revenues and increased Web traffic three-fold, by designing successful

B2B lead generation campaigns and channel distribution programs.

AT&T LOCAL SERVICES/TELEPORT COMMUNICATIONS GROUP, New Jersey/New York 1994 – 1999

District Manager, Bundled Switch Services and Internet for Business 1998 – 1999

Managed multiple, cross-functional teams throughout merged organizations.

Supervised product management staff, from services creation to first release, in 75-area market rollout.

Director, Switch Services Business Line Products, National/Small Business 1994 – 1998

Awarded President’s Club distinction for outstanding contribution for multiple product launches.

Supervised five product managers. Developed profitability case analysis.

Created “Fast Start” training program featured in Telephony.

ROCHESTER TEL/FRONTIER COMMUNICATIONS, Monroe/Rochester, New York 1991 – 1994

Founder/Business Manager, Vision Long Distance and Cellular of NY 1992 – 1994

Pioneered start-up and growth of long distance and mobile franchises, from $400,000 starting budget

to $7.5 million revenue. Grew customer base to 25,000 consumers and small businesses.

National Product Marketing Manager, Voice Services and Phone Equipment 1991 – 1992

Oversaw consumer campaigns, generating millions of dollars in recurring revenue.

E D U C ATI O N

UNIVERSITY OF MICHIGAN, Ann Arbor, Michigan

Masters in Business Administration, Marketing and Management

MECT Postgraduate Program, Price Waterhouse, Tyson’s Corner, Virginia. Four-months, full-time:

structured system analysis/design and management/consulting standards/software programming.

UNIVERSITY OF VIRGINIA, Charlottesville, Virginia

Bachelor of Science in Liberal Arts, Philosophy

ACTIVITIES

Adjunct Faculty, “Contemporary Advertising,” Mercer County Community College, 2007

Instructor, English as a Second Language (ESL), Middlesex New Jersey Literacy Volunteers, 1997 – 2000

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