Manager Executive
Resume:
LUCY MILLINGTON
**********@*******.**.**
CORPORATE COMMUNICATIONS & PUBLIC RELATIONS DIRECTOR
Results orientated professional with fourteen year’s experience developing award winning,
strategic communications campaigns. Proven track record for implementing measurable
programs to protect and promote specific brand values. Builds trust at Executive level and can
quickly distill complex and sensitive issues into digestible messages. A ‘big picture’ thinker, who
thrives on the challenge of dynamic business environments.
Strategic, integrated communications planning – team leadership – international experience –
cross functional and multi agency management – media relations success with WSJ, FT, BBC,
CNN – crisis planning and response – thought leadership and brand promotion
PROFESSIONAL EXPERIENCE
SONUS NETWORKS Feb 2008 - present
Director, Corporate Communications, Westford, MA, USA
Reporting to the CEO, and as part of the strategic leadership team, this role is primarily focused
on global brand, messaging, executive communications and public relations.
Counseled Executive team and lead internal and PR response and tracking to activist
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investor activity during 2008
Developed communications plan for new CEO, including earnings call messaging and
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scripting, internal communications and business restructuring
Lead cross functional initiative to redefine and deliver corporate messaging
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Implemented PR planning and measurement process to improve impact of coverage
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LEWIS PR (Agency) Jul – Sept 2007
Business Development Executive (contract), Boston, MA, USA
MICROSOFT LTD Nov 2004 – Nov 2006
PR Manager, UK
Responsible for driving the communications strategy surrounding Microsoft UK’s security and
child safety initiatives. Also coordinated planning across Enterprise, Mobile and Server & Tools.
Get Safe Online: Lead PR strategy for launch of national campaign, involving 11
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partner organizations. Included television interview with Bill Gates and regional
publicity tour. Results: 20 million people had four opportunities to see or hear the
message, including eight television pieces, 40 print pieces, 48 radio interviews and
43 online articles. This campaign won a Clarion Award for Corporate Responsibility.
Coordinated UK launch of the Global Phishing Initiative, delivered significant
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perception shifting coverage in The Observer, BBC Radio 4, BBC News 24 and Sky..
Created bespoke development plan with senior Microsoft spokesperson, personally
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coached to increase his confidence and abilities as a media personality. Took him
from accidentally creating headlines to successful appearances on Sky News and
profiles with front cover in Secure Computing Magazine.
Instigated strategic review of PR approach to enterprise market. Realigned to
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horizontal strategy, introduced new message and approach, reduced agency support
from three to one agency thus maximizing budget of PR programs and increasing
impact.
SYMANTEC CORP Nov 1998 - Nov 2004
Senior Manager, Public Relations, North EMEA; Jan 2001 - Nov 2004
Strategic planning and management of all public relations activity across North EMEA. In
addition, responsible for comms strategy for EMEA Security Operations Centre and EMEA
Antivirus Research Center, coordinating colleagues across EMEA, Asia-Pac and the US.
Successfully re-positioned Symantec from an ‘antivirus company’ to a ‘security
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company’ according to independent media analysis by Delahaye, 2003 & 2004.
Achieved and maintained Symantec as the UK security industry leader for coverage
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according to independent analysis by PR Index.
Lead the cross functional crisis management team during multiple media storms to
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maximize coverage while promoting Symantec’s brand values and commitments to
customers.
Created PR Agency Management guidelines - subsequently adopted for global use.
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Reduced fixed spend to 50% of overall PR budget across UK, Sweden and Finland.
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Secured ‘off cycle’ promotion for top performer in the Northern Europe PR team.
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Received Vice Presidents Award for Outstanding Contribution and Achievement.
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Public Relations Manager, Symantec UK & Ireland; Oct 1999 – Jan 2001
• Lead the cross functional Y2K crisis communication team and delivered plan to meet
global and local objectives.
• Enthusiastically lead the communications team to integrate acquired company Axent
into Symantec. Produced employee handbook and designed introduction to
Symantec; conducted messaging seminars; in addition to leading media program
surrounding acquisition.
• Maintained television and radio coverage on a monthly basis; including BBC Radio 4
Today, Channel 4 News, Sky Business News, CNN and BBC News.
Public Relations Executive, Symantec UK & Ireland; Nov 1998 – Oct 1999
• Instigated tactical processes for managing media communication, briefing and
measurement. Managed change of PR Agency.
• Awarded internal recognition as Marketer of the Year 1999, Marketing Excellence
Award 98-99 and received A++ Award 1999.
INTEGRALIS LTD Aug 1996 – Oct 1998
Integralis is a network security integration specialist and distributor in Europe.
Marketing Communications Specialist; Mar 1998 – Oct 1998
• Managed new PR agency to re-position Integralis as a security company, in target
media.
• Project managed the website redesign and took responsibility for overall content and
direction working with in-house webmaster.
Senior Marketing Coordinator; Jun 1997 – Mar 1998
• Undertook review of European customer newsletters, which resulted in a re-design
and re-launch the quarterly publication in UK, France and Germany.
Marketing Coordinator, Aug 1996 – Jun 1997
• Designed, managed and delivered inaugural Integralis customer satisfaction survey.
EDUCATION
Reading College CIM Advanced Certificate in Marketing 1998
Berkshire, UK (now named CIM Diploma)
University of Reading Bachelor of Arts (BA) Honors Degree 1995
Berkshire, UK Classical Studies [2:1]
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