Sales Customer Service

Marino Petriccione

**** ****** ***** *** *** Austin, TX 78704

Phone: 512-***-**** E-Mail: *****************@*****.***

Objective

Help drive the success of a marketing team in Austin, TX

Experience

Cortexa Systems LLC - Product Marketing Manager April 08 to Present

Researched the competition and created an in-depth comparative analysis of competitor products and the

strategy for marketplace positioning.

Helped to create and manage relationships with vendors, dealers, builders, and strategic partners.

Promoted Cortexa at the home and electronic tradeshows such as CEDIA, IBS, and EHX.

Influenced the overall Market strategy by communicating the value proposition and determining the

appropriate pricing, packaging and promotion.

Maintained the Cortexa Knowledge Base and worked with development team to create the White Paper and

Data Sheets.

Developed marketing materials to support the green aspects of home automation, which included green

living as well as LEED compliance guidance, all the marketing materials were used to support the sales team.

Managed the Product Messaging and Branding of the features in the Cortexa System.

Worked with the Development team daily to match our manufacturing and development process with our

“green” branding strategy

Halcyon Environmental - CMO Jun 07 to Aug 08

Founded the company as a green building consulting company with a focus on environmental engineering.

Acquired major clients and oversaw creation of marketing materials and tradeshow marketing.

Published in IFMA’s Facility Management Journal for the article “20 Ways to Go Green.”

Managed our website, www.hegreen.com, and Search Engine Optimization.

Managed our team by setting up sales meetings, organizing marketing events, establishing relationships,

creating sales and marketing projections and developing our business plan

Southwestern Company Aug 05 to Aug 06

Independent contractor in direct sales of educational products.

Provided all the customer service and marketing.

Executed all ordering, inventory, sales accounting, scheduling, presentation and delivery of products.

Learned the principles of salesmanship and success (e.g. Goal setting, scheduling).

Skills

Microsoft Office Suite, HTML, Photoshop, In-Design, Drupal, Website Management, SalesForce (CRM Systems),

Understanding of International Business Relations, Written and Verbal Communication Skills.

Education

BBA in Marketing from McCombs School of Business - The University of Texas at Austin Aug 03 to Dec 07

Major: Marketing

Overall GPA: 3.78 Major GPA: 3.66

Deans List and University Honors

Management Information Systems Association

President of Environmental Advising Network

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