Engineer Sales

Fadi Nasser

*** ****** **** ***, *** Jose, CA ***36 * Mobile: (707) 477 - 6977 * abnw4m@r.postjobfree.com

Summary of qualifications

• Experienced in inbound marketing and go-to-market development.

• Experienced in the full product development life cycle, from requirements gathering to end-of-life.

• Experienced in project and team management within a startup environment.

• Experienced in conference and customer presentations at the executive level.

• Experienced in cross-functional team communications.

• Expert in partner contracts negotiation.

• Experienced in PNL management.

• Experienced with various operating systems, desktop and networking software technologies.

Professional experience

VirtualLogix

Director, Product Management Oct 07 - Present

Sunnyvale, California, USA

• Drive up target-market product sales by 50% by spearheading the creation and implementation of highly

effective product processes and marketing campaigns.

• Gather, synthesize and document requirements from field, partners and analysts into market requirements

documents (MRDs) and respective product requirements documents (PRDs).

• Build product line strategies, roadmaps, launch plans and go-to-market strategy: Products included

Desktop tools, virtualization solution for Intel-based devices and Mobile client hypervisor.

• Define and drive lead generation programs including webinars, hands-on training shops and white papers.

• Drive product evaluation sign-up, demo and ease-of-use initiatives to ensure continued successful product

adoption.

• Create, distribute and post product management collateral including, but not limited to Product Bulletins,

End of Availability (EOA) Notices, Marketing Part number Change notices and Price Change notices.

• Author whitepapers and publish articles in engineering and business publications.

• Work with worldwide channel marketing to ensure products are launched and effectively marketed to and

through our carrier partners.

• Review and approve of all list price updates for all software product lists.

• Position the company product lines and unify the messaging and branding.

• Act as the company spokesman on several occasions.

• Present messages to executive level staff.

• Manage a team of 4 marketing personnel (product marketing and product management staff).

Wind River Systems

Senior Product Manager, Linux Platforms Aug 04 – Oct 07

Sunnyvale, California, USA

• Growing star product line from zero to 22M$ and turning product into a dominant market platform.

• Writing of product line MRDs, PRDs and PORs (plan of record).

• Conducting strategic customers’ quarterly business reviews to ensure roadmap alignment.

• Coordinating RFP responses for major engagements.

• Representing company and product line at major industry shows.

• Adding actively to the Linux platform ecosystem.

• Aiding in due-diligence prior to company’s acquisition of 2 smaller companies.

• Training our worldwide field organization and customers on the use of our solutions, through webinars.

• Developing business strategies to expand relationships within the open source community.

• Developing product positioning, competitive matrices and whitepapers.

• Participating in the quarterly operations review meetings with the CMO.

• Driving web portal strategy for product downloads and evaluations.

• Writing the content for press releases and interviewing major journals and publications.

• Managing a team of 2 junior marketing personnel (product marketing and management staff).

Tidal Networks

Product Consultant Mar 04 – Aug 04

Milpitas, California, USA

• Identify the appropriate architecture for their Security appliance.

• Identify key software and hardware components to help bring product to market fast.

• Prototype initial platform with basic software and security mechanisms.

Aruba Networks

Senior Software Engineer, then Product Manager Jan 02 – Mar 04

San Jose, California, USA

• Authoring product requirement documents (PRDs).

• Building a product roadmap in sync with major customer deliverables and partners’ own roadmaps.

• Producing products sales and marketing collateral.

• Assisting the sales force tactically and strategically when engaging lighthouse customers.

• Updating of the master project plan of entire project, through development lifecycle, from initial phase to

shipment.

• Architecting and implementing image management and in-service upgrade software.

• Designing Control Plane software to exchange control messages between Control and Network Processors.

• Bringing up the Linux kernel on our switch platform as well as Aruba wireless access points.

• Writing Ethernet, Serial, I2C, LED, EEPROM and Flash device drivers’ software.

• Porting and modifying the Atheros wireless device driver.

• Writing and supporting CLI commands to configure/monitor our Access Points.

• Holding daily bug review meetings to monitor the progress of our Access Point project and QA against it.

• Tracking individual members’ status for the duration of the project lifecycle.

• Holding cross-team meetings with Marketing and QA teams to resolve outstanding software issues.

• Setting up and conducting interviews. Holding post interview meetings to decide on candidates.

Alidian Networks

Product Manager Feb 00 - Jan 02

San Jose, California, USA

• Defining the product strategy and roadmap.

• Delivering MRDs and PRDs with prioritized features and corresponding justification.

• Working with external third parties to assess partnerships and licensing opportunities.

• Running beta and pilot programs with early-stage products and samples.

• Conducting competitive analysis.

• Developing the core positioning and messaging for the product.

• Performing product demos to customers.

• Setting pricing to meet revenue and profitability goals.

• Delivering a monthly revenue forecast.

• Developing sales tools and collateral.

• Proposing an overall budget to ensure success.

• Briefing and training the sales force at quarterly sales meetings.

• Briefing press and analysts and go on press tours.

• Acting as a leader within the company and a passionate champion representing company and products

externally.

Alcatel USA

Software Design Engineer Jan 99 - Feb 00

Petaluma, California

• Writing design documents for the DSL Millenium2000 platform.

• Designing, implementing and benchmarking the multi-port Ethernet bridge card.

• Designing, implementing redundancy software for the dual control-blades.

• Sustaining current development on ATM cards.

• Setting up a development lab for Ethernet, ATM and SONET testing.

Nortel Networks

Software Design Engineer II Apr 97 - Jan 99

Winnipeg, Manitoba, Canada

• Modeling (Analysis and Design) in UML of a high-level software layer (HAL) that masks the embedded

software layer and hardware beneath it.

• Implementing protocols related to ATM and wireless networking, such as RFC1483 - Multiple Protocols

Over ATM - currently in use by our Nortel’s Reunion ATM network access nodes.

• Writing SNMP agents to manage the different manageable components of a network (using OS/9 and

VxWorks RTOS).

• Writing Network Device drivers to run on VxWorks platforms (under BSD 4.3 and 4.4/SENS stack).

• Modeling and implemented a Device Driver layer that masks firmware from higher software levels.

• Designing and implemented a MIB (Management Information Base).

• Holding biweekly group meetings as well regulating communications between various fractions of the

software groups.

Paladin Consulting

Founder, Principal Engineer Jul 95 - Apr 97

Edmonton, Alberta, Canada

• Designing Web sites and building portals infrastructure.

• Programming Bios and firmware development.

• Building customized personal computer systems and Graphics design.

• Troubleshooting PCs of all kinds and installation of computer components.

Education

• Masters, Business and Engineering Management, San Jose State University

• Bachelors, Computer Engineering, University of Alberta, Canada

Recent Publications

• http://vmblog.com/archive/2008/12/09/mobile-device-virtualization-state-of-the-union.aspx

• http://www.youtube.com/watch?v=nkP7ERGkIUQ

• http://cloudcomputingexpo.com/node/721808

• http://portabledesign.com/news/377

• http://ieeexplore.ieee.org/Xplore/login.jsp?url=/stamp/stamp.jsp?arnumber=4657409&isnumber=4657403

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