Sales Manager
Resume:
LINDA M REYNOLDS
***********@*****.***
SUMMARY
Creative, results-oriented marketing professional with a background in wholesale sales, account management,
retail marketing and visual merchandising. Known for follow-through, determination and creative problem
solving. Passionate about training and developing teams with a focus on motivating and achieving high levels
of performance. Enthusiastic team player who thrives in fast paced environments that require strategic
thinking and attention to detail. Recognized for strong communication skills and presentation skills.
PROFESSIONAL EXPERIENCE
COACH, Inc. New York, New York 2003-2008
Innovative and leading luxury branded marketer and retailer offering lifestyle accessories for women and men.
District Field Visual Merchandising Manager, Chicago, IL (2003-2008)
Reporting to the corporate visual team, led the in-store merchandising efforts of a $40.0 M sales volume
district of 13 retail stores with an emphasis on achieving brand building store environments.
Developed extensive experience with a variety of visual concepts and a strong aptitude for tailoring plans
to fit unique space configurations.
Identified areas of business opportunities based on performance measurements with District and
Regional Managers and developed visual action plan for each store.
Created innovative process for staffing key flagship Magnificent Mile location with contracted visual
team.
Selected as training specialist responsible for writing and facilitating seminars resulting in training 65
store managers quarterly, 6 senior level managers bi-annually and over 400 field partners.
Established standards guideline tool that served as a resource for all stores in the organization.
Visual team lead for 100 new store openings and remodel events nationwide. Member of task force
group that wrote a new store opening process module adopted by all retail locations.
LEVI STRAUSS & COMPANY, San Francisco, CA 1990-1999
Iconic apparel company that designs and markets jeans and jeans-related products for men, women and
children.
Account Executive, Chicago, IL (1997-1999)
Leadership role managing sales activities for a high-profile National Account focusing on increasing market
share of underdeveloped business.
Increased penetration of branch locations carrying Levi’s® Women’s products from 20 stores in 1997 to
430 in 1998 by analyzing sales results and identifying trends and market opportunities.
Achieved highest sales growth in the Levi’s® Women’s division with 1998 sales volume of $49.0 M.
Re-directed co-op advertising budget to in-store fixture program resulting in a 20% reduction in cost to the
company.
Guided strategic marketing plan resulting in branded fixture and POS material in all store locations.
Managed efforts and professionally developed two direct reports.
Linda M Reynolds (***********@*****.*** 630-***-****) Page 2
Retail Marketing Specialist, Chicago, IL (1994-1997)
Created customized marketing programs and special events for strategic accounts to support volume growth
and overall image of Levi’s ®Brand.
Developed design, sold-in concept and organized execution of over 1200 field shop programs for the Sears
account.
Project leader for innovative marketing program that involved managing the efforts of research,
retail/consumer marketing and advertising key contacts.
Coordinated efforts to execute first music concert sponsorship event for key national account.
Territory Manager, St. Louis, MO (1993-1994)
Managed all sales activities for 42 customers in a three state region generating $4.2 million in revenue.
Solely responsible for $4.2 M territory.
Presented with Leadership Award in recognition of support to team members.
Earned volume award status – President’s Club.
Sales Trainee – Men’s Jeans Division Chicago, IL (1992-1993)
Worked closely with regional sales team to develop necessary sales and management skills by covering
sales territories.
Chosen to cover a vacated sales territory and successfully maintained customer relationships and $4.1
sales volume.
Learned and led business analysis and planning skills by supporting key strategic account: Mercantile
Buying Group / Lazarus.
Merchandise Coordinator, Chicago, IL (1990-1992)
Trained retail staff at 33 branch locations on presentation of Levi’s products, product knowledge and
marketing programs.
NEWMAN-SCHLOSSBERG GROUP, Chicago, IL (1989-1990)
Wholesale company representing designers of bridal/formal wear.
Outside Sales Representative (1989-1990)
BURDINES, Palm Beach Gardens, FL (1988-1989)
Department store chain marketed as an exclusive Florida retailer.
Group Selling Service Manager (1988-1989)
Selling Service Manager (1988-1999)
ADDITIONAL EXPERIENCE
L REYNOLDS DESIGNS, Naperville, IL 2000-2003
Home based business offering uniquely designed and hand crafted women’s jewelry.
Designer and Entrepreneur, Naperville, IL (2000-2003)
Business developer, creative designer and marketer of women’s fashion jewelry.
EDUCATION
BS, Merchandising Management, Michigan State University, East Lansing, MI, 1988
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