Sunaina Abdul Salah 408-***-****
*** * ********* *****, **, Sunnyvale, 94087 ********@******.***.***
EDUCATION
CARNEGIE MELLON UNIVERSITY, TEPPER SCHOOL OF BUSINESS Pittsburgh, PA
Masters in Business Administration, MBA GMAT: 750/800
: Marketing, Strategy, Organizational Behavior
• Concentrations
: Merit Scholarship recipient, Forte Fellow, Tepper Student Ambassador
• Honors
: International Festival 2009, Food Committee Chair – Leader of 35 ‘country’ teams at
• Leadership
Tepper to host the International Food festival, Net Impact Club – VP of Outreach, South
Asian Business Association – VP of Events, Member of Marketing Club
BHARATHIAR UNIVERSITY, KUMARAGURU COLLEGE OF TECHNOLOGY Coimbatore, India
09/00 – 05/04
Bachelor of Engineering, Information Technology
: Raised INR 25,000 for 2 orphanages from a fundraising event by directing sponsorships
• Rotaract Club
• National Service : Conducted a free village medical camp and provided personal health and child
education awareness sessions to 30 households
Scheme camp
EXPERIENCE
NET IMPACT, International nonprofit organization San Francisco, CA
01/08 – 05/08
Net Impact Service Corps Marketing Consultant
Strategic Planning & Analysis
• Recommended a fully integrated, targeted social media marketing approach, availing vehicles such as
Facebook, widgets, blogs and social bookmarking, to increase client volunteer base substantially by 5%
• Assessed benefits of social media marketing for the brand and recommended strategic partnerships with
relevant industry experts which included widget developers and nonprofit bloggers
• Created a reference space of viable current social media trends in the nonprofit sector to aid future strategies
WIPRO TECHNOLOGIES, Client: British petroleum Bangalore, India
08/04 – 05/07
Project Leader (01/07 – 05/07), Project Engineer (08/04 – 12/06)
Leadership & Teamwork
• Led a 4 member team to assess and upgrade application platform leading to 60% increase in application
performance. Awarded Client Appreciation cash award for outstanding work in Project “Upgrade”
• Designed and standardized the first ever project application upgrade process which was successfully
implemented for three new upgrades
• Mentored 8 new project members to create a highly functional team. Awarded Best Project Team Award in
Enterprise Enabling Solutions division, Wipro
Problem Solving & Planning
• Performed continuous application analysis and implemented permanent solutions to manage operations of 250
websites within 99.9% service level agreements. Delivered costs savings of up to $10M per year for client
• Coordinated with 5 cross functional teams to result in successful launch of 25 new sites in two months
Communication
• Liaised with key project stakeholders having varying interests to execute effective channeling of new project
ideas, coordination of deliverables and transfer of knowledge
• Selected as the only team member to represent the project on the first client audit event
Innovation & Knowledge Management
• Took the initiative to design and conduct a one month training program to bridge knowledge gaps among new
team members. Reduced project assimilation time by 50%
• Created new tools to maximize process efficiencies. Example: Designed and implemented “Log Analyzer”
which reduced website log analysis from 1 hour to 3 minutes
ADDITIONAL INFORMATION
Event Management: Fundraising Manager of Dream Mile 2008, Vibha Bay Area - Raised $25,000 in pledges
from runners and volunteers to facilitate education projects for 3500 underprivileged children in India
st
Awards: “Feather In My Cap” for outstanding services in testing, 1 place among 8 finalist teams in
nd
intercollegiate dance competition, 2 place among 30 students in intercollegiate creative writing competition