TIM GASSMERE, MBA
**** ******* ***** ******: 847-***-****
Deerfield, IL 60015 E-mail: ***********@*****.***
PRODUCT MARKETING AND MANAGEMENT PROFESSIONAL
Proven experience in competitive markets including planning, designing, and implementing successful marketing
strategies for consumer electronics. Trusted and respected by executive leadership to develop positive
professional relationships, build effective teams, communicate, and drive process, system, and culture changes
within an organization.
Areas of knowledge/proficiency include:
Strategic Market Positioning Strategic Business Planning Product Development
Relationship Management Competitive Market Analysis Product Introduction/Integration
Market Research Consultative-Selling Strategies Organizational Leadership
SELECTED ACCOMPLISHMENTS
• Key player in product management and marketing efforts for the MOTOROLA VE66 and MOTOROKR
EM35, two of the top profit margin leaders in its mobile device portfolio for 2008-2009.
• Managed the marketing responsibilities for the MOTOROLA KRZR K1, Motorola’s top selling, profit
margin leader in its Mobile Devices portfolio for 2007.
• Compiled carrier compliances and technical requirements for the MOTORAZR V3 software, contributing
to sales of over 100 million MOTORAZR devices.
EXPERIENCE
Motorola, Inc. – Libertyville, IL July 1995 – January 2009
Product Marketing Manager – Mobile Devices June 2005 – January 2009
• Manage life-cycle and product development within the Mobile Devices Business, specifically the
MOTOROLA VE66, MOTOROKR EM35, MOTOKRZR K1 and MOTORAZR V3i
• Define and align product offerings, including operations, external vendors relations, engineering, industrial
design, global marketing teams, sales, market research, and overall program management
• Create and deliver go-to market launch materials, customer, sales, and training presentations detailing full
product essence, position, and offerings
• Generate business cases and marketing strategies to drive Motorola Mobile Devices
Technical Marketing Manager – EMEA and South Asia Region June 2002 – June 2005
• Directed EMEA and South Asia’s operator requirements and ensured their compliance
• Collaborated with customers to align their technical compliances and desired feature sets for the Mobile
Devices portfolio
• Drove and executed the Core Element Dialogue Process with key partners within EMEA and South Asia
• Managed and maintained prioritization of overall requirements for negotiation and optimization of global
development resources
Product Manager – Mass Market Product Marketing February 1999 – June 2002
• Managed the development of Global Mass Market Cellular Products for Motorola’s Personal Communication
Sector, including producing business cases and strategies to drive cellular product value
• Coordinated decision making among product team members including: external vendors, engineering,
industrial design, global marketing teams, sales, market research, program management, and operations
throughout the entire product life-cycle
• Created and delivered customer, sales, and training presentations detailing full product offerings
Cellular Information Center Supervisor July 1995 – February 1999
• Managed operations of inbound call center, including staffing and development of Customer Service Agents
• Analyzed productivity reports for Customer Service Agents on a daily, weekly, and monthly basis
EDUCATION
MBA, Marketing, Roosevelt University - Chicago, IL (2002)
BA, Western Michigan University - Kalamazoo, MI (1995)