Sales Marketing

TRACY A. WEHRINGER

** ******** ***** ****: 609-***-****

Plainsboro, New Jersey 08536 Linkedin Profile: www.linkin.com/in/TracyAWehringer

**********@***.*** Resume Website: http://TracyWehringer.com

Blog: http://blog.wehringerandco.com

SUMMARY OF QUALIFICATIONS: A hands-on, take-charge leader with a professional focus on business

opportunities where success depends on rapidly turning ideas into action through effective market understanding, product/offer

definition, and marketing/sales execution. Strong ability to create a vision for the company and execute on strategic marketing

strategy. Recent marketing resource for the CEO book, What Really Counts for CEOs, by Gal Borenstein.

SKILLS

• • •

Business development Strategic planning Six-Sigma Quality

• • Champion

Business to business Brand and identity

•

marketing development Public relations

• •

management

Positioning and Market research

• •

segmentation Web site development Sales funnel process

• •

and management

New product/service Social Marketing

•

development and Search engine

introduction optimization

• •

P&L responsibility Global CRM program

• development

Online/offline marketing

program management

PROFESSIONAL EXPERIENCE

Corporate Synergies, Mt. Laurel, NJ, Director of Marketing August, 2007 - Present

Private insurance national company with 250 employees and revenue’s of $30MM

Key Accomplishments:

Developed and executed strategic, accountable, integrated awareness and demand generation

programs through multiple online as well as traditional channels

Manage implementation of Websites, intranet portals, and sub-branded sites based on best practices in

Web development, site optimization, and creation of content.

Developed brand, messaging and content for Website, press, Intranet and other distribution channels

Implement and maintain SEO/SEM programs: created Google initiative using benchmark landing pages.

Through integrated marketing efforts set over 3,000 appointments for our sales team.

Thought-leadership events helped close $1MM in additional business.

Grew http://www.Corpsyn.com: 94.6% growth in visits, 64.87% growth in absolute unique visitors,

64.87% growth in page views, 70% growth in Webleads, and 54% growth in subscribers.

Strategically created media plan and executed resulting in delivering over 28 releases that created buzz

within this vertical while developing relationships with reporters and editors.

eHire, NY, NY, Marketing Consultant, Part-time Weekends December, 2008 - Present

Private Web-based computer software start-up with 10 employees

Key Accomplishments:

Designed a social marketing strategy from the ground up that is outcome-oriented and focuses on

audience assessment, message and campaign development, and evaluation

Creating a thorough plan utilizing all aspects of social marketing, including, but not limited to:

SEO/SEM, PPC, Pitchengine, blogs, Technororati, Facebook, Linkedin, Linkedin Groups, Twitter, and

others

Established Web-based content strategic plan for Website as well as corporate blogs

Franklin Electronic Publishers, Burlington, NJ, Director of Marketing – North America June, 2006 – August, 2007

Public global consumer electronics company with 200 employees and revenues of $37MM

Key Accomplishments:

Directly responsible for all marketing within the North America division; strong team player with direct

sales team.

Responsible for developing online and offline strategy, SEO/SEM, market segment program plans, and

managing execution of national consumer marketing efforts for several category lines of consumer

handheld devices based on market segments.

Lead the strategy of GUI, structure and navigation based on end-users needs

Led the back to school and holiday retail effort for Franklin product lines, including managing displays,

POP, Direct Mail, Websites, advertising creative process and PR, working with internal departments

and the executive team as required.

Launched four new products within first six months, including an award-winning product during 2007

CES.

Track and manage multi-million dollar budget spread across four segments.

Launched Hispanic marketing initiative which included a Hispanic Franklin Website and online/offline

marketing programs; incurred additional $2MM in revenue

Managed the design and production of the education, trade and consumer catalog.

EasyLink Services Corporation, Piscataway, NJ. Sr. Global Customer Retention, Product Marketing Manager

and Corporate Communications May, 2000– June, 2006

Public global technology company with 250 employees and $137MM in revenue

Key Accomplishments:

Responsible for all aspects of the global EasyLink website: successful search marketing including both

Search Engine Optimization (SEO) and Pay-per-Click (PPC) advertising – keyword analysis, ad copy

creation, campaign performance tracking & reporting, A/B testing, analysis & segmentation of Website

user date, and usability testing.

Due to mergers and acquisitions led the rebranded effort of the company name three times while

relaunching corporate Website meeting strategic and key stakeholders objectives

Strategic planning and execution of all facets of lead generation programs, including Web-based,

email, trade shows, seminars, advertising, online syndication, sponsorship and press.

Interacts with sales, R&D, operations and product management to define marketing and

communications requirements specifically for our current customer base

Execute effective branding strategies that reinforce and capitalize on the Companies brand image.

Implement multi-channel campaigns to promote new product launches, support through leadership

initiatives and increase brand awareness.

Collaborate and developed product messaging to support strategic marketing/sales objectives.

Conceive, write, design and produce campaign deliverables, including email broadcasts, Website

content, webinars, articles, white papers, Web banners and sponsorship copy, eNewsletters,

presentation.

Managed the daily sales and marketing activity globally, both online and offline, for the Integrated

Desktop Messaging solution; which incurred $20MM of recurring revenue.

Implemented comprehensive customer touch programs to retain, up sell and cross sell within our top

base of 10,000 customers.

Achieved total cost of quality savings of over $24 million from 2001 to 2002 as part of the core six-sigma

quality team.

New Century Education Corporation, Piscataway, NJ, www.ncecorp.com June, 1997- May, 2000

Sr. Marketing Manager

Private nationwide education technology company with 100 employees and $40MM in revenue

Key Accomplishments:

• Project managed the implementation of their Website with focus on usability, content delivery and

ensuring the project meet budget, timeline and metrics

• Responsible for developing and articulating the value proposition and ensuring that client insights and

targeting are incorporated into the product strategy and roadmap

• Implemented direct response programs (both online and offline) to support corporate sales staff while

achieving over $5MM in additional booked revenue year over year

• Created sales and marketing campaigns to specific segments, geographic areas and/or funding

recipients; strong ability to minimize cycle times and increase revenue

• Personally closed new sales worth $308,000 and software support contracts

• Formulated campaigns to promote New Century support services to installed customers, achieving a

37% ($1.2MM) increase in early payments for services

Medical Network, Inc. Princeton, NJ, www.medconnect.com and www.HealthAtoZ.com March, 1995-June, 1997

Manager of Marketing and Communications

Private, start up Internet company in the medical vertical with five employees and $5MM in revenue

Key Accomplishments:

Designed and implemented: marketing plan, direct mail and email, media kit, electronic newsletters,

launched listservs and other pertinent marketing tools

Created the HealthAtoZ brand and created go-to market campaigns

Media Management Group/Kroll Direct Marketing, Plainsboro, NJ, www.krolldirect.com May, 1989-March, 1995

Account Executive

Private, global list brokerage and list management company with 20 employees and $10MM in revenue

Key Accomplishments:

Responsible for client retention; maintained client relationships and Implemented retention program to

minimize attrition

Managed client direct response list/media requirements; provided direct-response expertise

EDUCATION Monmouth University, W. Long Branch, NJ; Bachelor of Science, Business Administration, 5/89

REFERENCES Available by request or view on my Linkedin profile

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