ROBERT J. ROTA
Closter, New Jersey 07624
Home: 201-***-****
Cell: 201-***-****
EDUCATION:
Fairleigh Dickinson University
M.B.A., Corporate Finance, May 1998
Fordham University
B.S., Accounting, May 1991
COMPUTER SKILLS:
Excel, Essbase, Oracle, Access, Word, PowerPoint, Computer Associates G/L, Hyperion Micro Control
EXPERIENCE:
Unilever June 2008 – March 2009
Finance Manager, Spreads – Foods Division (6/08 – 3/09)
Led a staff of two financial professionals in brand building for the Spreads business; included five branded
margarines and one branded peanut butter totaling more than $1billion in revenue.
Managed monthly forecasting process; worked cross-functionally with Marketing, Sales, and Supply Chain to
determine monthly volume forecast and revised annual revenue estimate.
Member of the Business Operating Team; cross-functional team that managed the Spreads business and guided the
Business Leadership Team regarding all brand building activities.
Prepared and presented detailed pricing analysis to determine whether to rollback prior year price increases or
implement a new trade strategy for the margarine business in response to decreasing commodity costs.
Worked with brand development on innovation projects preparing for launch.
Kraft Foods, Inc. October 1996 – June 2008
Plant Controller – U.S. Snacks & Cereals Segment (1/07 – 6/08)
Lead a staff of four financial professionals; including mentoring, supporting and challenging to promote
development and increase efficiency.
Supported operations in the delivery of the plant’s $5MM productivity goal.
Communicated financial performance to operations colleagues and senior management
Delivered on commitments to produce the scheduled product line to support customer fill rates and growth channels.
Protected and safeguarded plant assets through ensuring internal controls and company policy were followed.
Manager of New Business Analysis – Marketing Finance – U.S. Snacks & Cereals Segment (1/05 – 1/07)
Finance representative on cross-functional teams that scoped and launched new product platforms.
Member of the team that developed and launched the South Beach Diet Cookies and Crackers platform.
Partnered with Category Business Directors and the Vice President of New Products Marketing to work through
financial and business challenges on new product platforms.
Prepared and presented all financial analyses and capital investment assessments of new product platforms.
Finance liaison with Corporate Finance regarding the reporting and analysis of new product forecasts and actual
results.
Supported the Snacks & Cereals Segment Finance Controller in preparation of business update presentations and ad-
hoc analyses.
Manager of Operations Analysis – Operations Finance – Nabisco Biscuit Division (12/01 – 1/05)
Prepared Executive Summaries of Biscuit Division Capital Appropriation Requests, including validating all financial
assumptions and preparing models to calculate IRR, NPV and Payback Period.
Managed the planning and analysis of Finished Goods Transportation and Distribution Center expenses.
Managed internal KPI reporting and the preparation of variable and fixed costs bridges.
Coordinated the completion of manufacturing cost roadmaps as they related to the Biscuit Division Income
Statement.
Senior Financial Analyst – Operations Finance – Nabisco Biscuit Division (11/00 – 12/01)
Product costing, variance analysis and financial management for the Fair Lawn Plant.
Prepared and presented weekly operating performance results to the Plant Controller and Plant Manager, including
explanations of variances and oven downtime.
Analyzed and documented daily oven performance with plant production managers.
Ensured daily production was properly reported in the plant’s cost system.
Senior Financial Analyst – Marketing Finance – Nabisco Biscuit Division (2/99 – 6/00)
Partnered with Marketing, Product Development, Sales and Operations to develop financial statements and prepare
project summaries to secure management authorization to proceed; including break-even and incremental
cost/benefit analyses.
Supported Biscuit Marketing in the economic analysis of business opportunities using Discounted Cash Flow
analysis; including calculations of IRR, NPV and Payback Period.
Contributed to cross-functional project teams as key Finance member; including challenging assumptions, making
recommendations and communicating the financial impact of decisions to the team.
Senior Financial Analyst – Planning & Analysis – Nabisco Biscuit Division (2/98 – 2/99); (6/00 – 11/00)
Assisted in the development of the Biscuit Division’s Annual Operating Plan and Quarterly Reviews; including the
gathering and analysis of financial data and review of the financial statements.
Analyzed monthly operating results and reported on actual variances from operating plan, prior year and estimates,
as well as prepared written commentary on contribution margin variances due to volume, price and mix.
Database Administrator responsible for populating Essbase and maintaining the integrity of the data dimensions.
Member of project team responsible for the conversion of antiquated Sales and Trade System to a more flexible
efficient system (STAR); resulting in work days saved in the early stages of the planning process.
Financial Analyst – Product Development – Nabisco Biscuit Division (10/96 – 2/98)
Prepared, consolidated and reviewed the operating budget for the Biscuit Pilot Plant.
Provided financial support, including monthly variance analysis with commentary, to the Vice President of Biscuit
Product Development and the Director of Pilot Plant Operations.
Member of project team that implemented financial systems (A/P, Inventory and Purchasing) in the Pilot Plant.
Merck-Medco Managed Care, Inc. December 1995 – October 1996
Financial Analyst – Planning & Analysis
Developed monthly Disease Management reporting package for management review; including direct program and
call center costs.
Partnered with Marketing to prepare quarterly financial forecasts for each Disease Management Program.
Developed standard program cost analysis to assist in forecasting new programs at a detailed level.
The Haagen-Dazs Company Inc. November 1992 – December 1995
Senior Accountant (10/94 - 12/95)
Staff Accountant (11/92 - 10/94)
Matsushita Electric Corporation of America October 1991 – November 1992
Staff Accountant – Panasonic Communications & Systems Company
Warner Computer Systems Incorporated July 1990 – October 1991
Junior Accountant
REFERENCES:
Furnished upon request.