Sales Manager
Resume:
Daniel James Cahill
Mystic, Ct 06355
(860) 536 - 0732
************@****.***
http://danielcahill.wordpress.com/samples/
Summary
High performing and results driven marketing manager with ten plus years in the creation and execution of cost
effective and impactful marketing. Extensive marketing and brand building experience with multiple concepts and
units. Created and executed marketing, advertising and public relations programs for fourteen restaurants with a
budget of $462,000, generating sales of $44,000,000 dollars.
Work Experience
Rock Bottom Restaurants Inc. 2000 - 2009
Louisville, Colorado
(Rock Bottom Brewery and Restaurant, Sing Sing Dueling Pianos and Cleveland and District ChopHouse)
Regional Field Marketing Manager – East Coast and Midwest Region
Increased sales by 5% over previous year and built brand awareness by planning and managing all advertising
and marketing efforts for multiple concepts, including all print, internet, radio and four walls advertising.
Drove brand awareness, trial and sales by 10% over prior year by creating local and region-specific special
events, promotions and limited time offers.
Created and executed marketing and public relations plans for five successful grand openings and concept
conversions.
Generated increased brand awareness and press coverage by creating public relations plans and press releases.
These efforts included promoting Christmas and Thanksgiving philanthropic events that feed over 1,600
underprivileged people across the country and an annual Fire Chief Ale event in which over $100,000 was
raised for fire and burn related charities in eleven different markets.
Responsible for all website content and editing for fourteen different sites. Worked collaboratively with web
developers to create graphics and develop content standards.
Effectively managed email-based loyalty programs and was responsible for all communications with members,
increasing specific day part sales by 5% and building brand awareness.
Worked with the marketing team in developing a word-of-mouth marketing campaign deployed through Buzz
Agent, resulting in increased enrollment in email based programs by 15% and sales by 7% over prior year.
Developed brand graphics standards by working with graphics team to ensure the continuity across the Rock
Bottom brand.
Developed national marketing documents and spread sheets now used company-wide, including marketing
plan templates, ROI sheets, and promotional tracking sheets. Performed financial analysis of current
promotions and analyzed current sales trends.
Created new training materials for marketing managers and assisted with on site training.
Created and successfully launched an on-site national marketing audit form. Performed quarterly audits and
took corrective action as needed.
Performed quality control audits which ensured the restaurants were adhering to corporate best practices,
recipes and SOP. Actively participated in all new menu rollouts and trainings.
Increased banquet sales by 4% by coaching and counseling banquet sales staff. Created promotional packages
and unique menu options to differentiate Private Dining and Banquet offerings.
Submitted new successful promotions and plans for a national marketing toolkit, including outsourcing of new
images and coordination of photo shoots.
Made recommendations on potential new sites by performing new site visits. Created demographic research
reports from this data and reported results to senior management.
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(Daniel Cahill continued)
Brew Moon Restaurant and Brewery 1994 - 2000
Needham, Massachusetts
Marketing Manager / Graphic Designer 1999 - 2000
Created all internal and external marketing plans, graphic design and public relations for a chain of five
restaurant and breweries. This includes the creation and production of promotional materials to help drive
sales.
Assisted in the development of destination moon, Brew Moon’s customer loyalty program. Managed the
program after a successful program launch and was the primary contact for all guest inquiries.
Developed Brew Moon’s new website which featured a virtual brewing process.
Helped start a national banquet sales position to help drive banquet and tour business. Developed contracts,
menus, a database solution in ACT and created group sales / banquet promotional pieces.
Was a key member in the transition / conversion team of Brew Moon to Rock Bottom.
Head Brewer 1996 - 1999
Oversaw the construction, installation and daily operation of a fifteen barrel brewery.
Developed the opening beer line up, logos and menu.
Worked with other brewers to develop standard operating procedures and standardized recipes.
Increased beer sales by creating “Beer College”, a training tool to help employees and managers understand
Brew Moon’s brewing philosophy, brewing style and products.
Maintained weekly brewery costs under budget, performed inventory and created ordering guides.
Worked on the marketing committee to increase sales by developing new merchandise, seasonal brews,
specials events, promotions and menus.
Manager 1996 - 1999
Managed the daily operation of a restaurant and brewery. Oversaw guest satisfaction through table visits and
guest interaction.
Supervised, trained and supported both service staff and culinary staff.
Ensured the proper operation of POS system and was responsible for daily cash handling.
Performed daily line checks to assure the highest of quality standards.
Bartender 1994 - 1996
Provided excellent customer service to bar guests by exceeding their expectations.
Educated guests about Brew Moon’s brewing philosophy and beer lineup. Was responsible for proper credit
card / cash handling, inventory, ordering, development of new recipes and training of new staff.
Education
Towson University Towson, Maryland
Bachelor of Arts in Mass Communication
Volunteer Experience
Boys and Girls Club of Southeastern Connecticut
Affiliations and Organizations
Sigma Alpha Epsilon National Fraternity
Technical Skills and Courses
Microsoft Office Suite Quark Xpress Adobe Photoshop Adobe Acrobat
Franklin Covey – What Matters Most Situational Leadership II (SLII) High Performing Teams
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