Sales Marketing

ERIKA SIME

***** ******** *****, ********** *****, CA 92646

714-***-****• *********@*****.***

MARKETING CONSULTANT - 2008 - Current

Provide marketing and business consulting services to start-up companies and established businesses.

POWRNAPS RETAIL CONCEPTS

• Analyze current DRTV initiatives and make recommendations for improvements and

optimization

• Write copy and develop content for company websites and work with web developer on SEO

• Recommend additional marketing initiatives to drive sales

NATURADE, INC.

• Recommend and implement short-term promotions to drive sales

• Develop concepts and write copy for retail sales proposals to help secure new distribution

• Write copy and direct in-house designers to produce packaging, sales collateral and websites

• Research and recommend co-marketing and new business opportunities

GOSSI COSMECEUTICALS, LTD

• Revised business plan to show more fluid operations and marketing strategy, including launching

via direct response marketing

• Wrote investor presentation and executive summary document

• Write copy and provide creative direction for ongoing packaging and marketing materials

DIRECTOR OF MARKETING, ROEX, INC. – 2006-2008

Directed all marketing initiatives and implemented growth initiatives for a nutritional supplement

manufacturer and distributor.

• Provided strategic and creative direction to in-house marketing staff on advertising, packaging,

website, trade show and sales collateral

• Implemented sales promotions and email campaigns for direct-to-consumer division

• Upgraded existing static website to a dynamic content site with secure shopping cart and

enhanced functionality

• Developed integrated retailer marketing campaigns through print, direct mail, public relations and

trade shows that secured several distribution contracts with leading retailers

• Initiated vertical marketing tactics and public relations initiatives for core products that generated

new sales channels including private label opportunities and co-marketing agreements

• Developed FDA/FTC legal compliance training program for employees

MARKETING CONSULTANT, CORTISLIM, – 2006

Managed advertising and media plans for a large consumer products company during corporate

restructuring and emergence from Chapter 11.

• Created advertising campaigns that met FTC/FDA compliance regulations

• Strategized with sales to develop proposals to secure continued retail distribution

• Wrote marketing plans for new product launches

• Directed in-house designers and outside agencies to produce advertising, packaging, collateral

and media plans

MARKETING MANAGER, NEW CENTURY MORTGAGE/HOME123 – 2004-2006

Manage internal departments and outside agencies to successfully launch new retail sub-prime mortgage

lender on time and under budget (Home123).

• Developed brand guidelines and ensured proper usage for all advertising and corporate materials

• Provide direction on layout, content and functionality of consumer website

• Developed internal communications and sales training program for branch offices throughout the

country via company Intranet, emails, streaming video and downloadable images

• Managed advertising and media agencies on all direct response advertising campaigns

• Directed sports marketing initiatives for NASCAR sponsorship and developed programs to

maximize driver endorsements and generate new business opportunities

• Secured legal approvals and negotiated contracts for all advertising and public relations efforts

ACCOUNT DIRECTOR, THINKBIG MARKETING – 2002-2004

Managed high-profile agency accounts (Buy.com, MAZDA, Global Jet Shares).

• Reduced client media spends by negotiating new and aggressive media buys

• Increased agency profits by securing significant new projects from existing clients

• Created unique, cost-effective launch programs for start-up companies

ACCOUNT SUPERVISOR, PURE OCTANE – 1999-2001

Managed accounts during agency restructuring period (Bridge Medical, eHealthContracts).

• Managed projects and secured continued monthly billings

• Participated in new business presentations and handled project work

SENIOR ACCOUNT MANAGER, HUNTER BARTH ADVERTISING – 1989-1999

Managed large account base of office technology companies and maintained excellent client retention rate

(Sharp, Mita/Kyocera, Canon, Toshiba).

• Developed marketing plans and provided strategic guidance for assigned accounts

• Traveled extensively to foster client relationships, meet with local media reps and obtain client

testimonials for ad campaigns

• Secured millions of dollars in co-op marketing funds from manufacturers on behalf of dealers

• Generated new profit center for agency by capitalizing on early understanding of Internet and

websites as a new marketing medium

• Wrote copy for radio ads and sales collateral

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