K AREENA L. VASQUEZ
*** *. *** **** ****** • San Gabriel, California 91776
PH: 626.475. 7165 • EMAIL: ***************@*****.*** • WEB: linkedin.com/in/kvasquez
PROFILE
Marketing professional with experience building client relationships, directing strategy and production of
results-driven marketing, as well as inspiring cooperation, trust, and confidence. Full range of project
management knowledge from conception to fulfillment to billing. Specialized skills in direct mail,
collateral materials, and other printed media. Recent work lies in cable marketing for multiple operators,
including Cox Communications, Bright House Networks, and Comcast.
CORE STRENGTHS
Client relations development, preservation, and support for continued growth • Complete project
management expertise • Consulting and development of needs-based solutions • Brand development
and management • Business and copy writing • Public speaking
WORK EXPERIENCE
SWIRE, Account Director Glendora, CA (Jul 2007 - Mar 2009)
Managed projects that equated to roughly 85% of company’s annual revenue • Created, expanded and
maintained relationships with company's key accounts nationwide • Trained and assisted account
management team with client care procedures • Integral part of Client Solutions team focused on
business development
Robertson Marketing, Administrative Assistant Intern Costa Mesa, CA (Jan 2007 - April 2007)
Assisted Traffic and Project Coordinators with client projects • Client payment processing • Developed
and maintained company client contacts • Formulated and managed project archives
Disneyland Resort & Theme Park, Cast Member Anaheim, CA (May 2005 - Dec 2005)
Guest Show Operations team member and ride operator for Tomorrowland attractions • Completed
Traditions training orientation program • Presented prepared presentations and monologues • Skilled in
effective and efficient guest interaction
RMK Direct Results, Administrative Assistant Intern Burbank, CA (Jan 2005 - May 2005)
Assisted Traffic Manager • Engaged in creative strategy and brainstorming sessions • Maintained
multiple data files • Proofreading • Established sample archive
San Gabriel Unified School District, Assistant Coach San Gabriel, CA (Dec 2003 - Mar 2005)
Instructed classes and team practices on public speaking • Secured team sponsorships from local
businesses • Coordinated 200+ students in attendance at team practices and statewide tournaments
EDUCATION
California State University, Fullerton, Graduate (Aug 2003 – May 2007)
Degree: Bachelor of Arts in Business Administration with Marketing Emphasis
Participated in Cadillac’s 2007 National Case Study Competition • Strategic consulting for Orange
County company • Latino Business Student Association • Dean’s List; four semesters• Collegiate
Business Writing Competition; third place