Manager Sales

Jessica N. Colleen

**** ***** ***** ***** ****** NC 27703 Ph: 919-***-**** Email: **************@****.***

SUMMARY:

Highly motivated results-driven performer combining five years of cross-functional, progressive and successful sales and

business development experience with an in-depth knowledge of online advertiser/publisher products and solutions.

PROFESSIONAL EXPERIENCE:

Microsoft Advertiser & Publisher Solutions Raleigh, NC July 2008 – Present

Business Consultant – US MTS Publisher Professional Services

Supported complex implementations for strategic clients such as Viacom, Bankrate, and CareerBuilder; documenting

client business cases, solution requirements, and cross-team project deliverables.

Facilitated the development and deployment of repeatable agile-based work architecture; defining best practices,

developing tools/templates, and stage-based role guides for project teams. Reducing implementation costs by 75% and

delivery timeline by 50%.

Contributed to strategic APS research projects commissioned by thought leaders within the Product, Business

Development, Sales, and Engineering teams. Primary focus on analyzing and structuring recommendations specific to

competitor products, platforms and services; tiered publisher market analysis; and standardization efforts of online

terminology.

Awards & Recognition:

Q3 2009 US All Star: Recognized for initiative, passion, knowledge sharing and contributing positively to team morale.

2008/09 IMPACT. Awards (multiple): Recognized for excellent performance and the demonstration of shared MTS values

(Passion, Accountability, Creativity, Trust).

Yahoo! Inc. East Coast May 2007 – July 2008

Senior Strategist – Agency Services Team

Developed over $42M in annual revenue across four account teams serving top SEM & Interactive agencies as well as

direct clients in the Atlanta, Charlottesville, Dallas, St. Louis, Baltimore, New York, and Boston markets.

Drove adoption of the suite of Yahoo! products, including Search, Display, Mobile, Video and custom integrations.

Consistently exceeding Quarterly Revenue Goals: Q1: 118%, Q2: 123% Q3: Projected Goal at 118%.

Led conversations with key internal resource teams (Account Management, Ad Solutions, Finance, Technical Support and

Legal) to insure successful program launches, development of product enhancements, and revenue-growth for strategic

accounts.

Presented monthly and quarterly business reviews to senior management which included revenue forecasting, short and

long-term strategic account plans, and various client development projects.

SEM/Content Specialist - South East Diamond Team

Managed $16M book of business, providing an in-depth knowledge of the Yahoo! ad serving system; third party bid

management technologies; creative specifications and support policies.

Key Accounts: Disney, Pfizer, Carnival Cruise, Travelzoo, 1-800Flowers, Best Buy, Vanguard (Alamo, National & Enterprise)

Developed research and data analysis frameworks specific to YSM, established benchmarks and metrics reporting to

measure account performance and identify backend optimization opportunities.

Awards & Recognition:

December 2007: Promoted to Agency Services team: Promoted six months early to join the newly formed Agency Services

Team.

May 2008: “You’re So Money” Award: Recognized for consistently exceeding expectations in account service and revenue

generation.

Jessica N. Colleen

2011 Cedar Grove Drive Durham NC 27703 Ph: 919-***-**** Email: **************@****.***

Eric Mower & Associates Charlotte, NC 1/ 2007 -5/2007

Content Developer & Creative Writer – Provided strategic online marketing concepts and solutions for clients in the Energy,

Real Estate, and Steel industries. Worked directly with technical and creative teams in the research, development and

implementation of campaigns.

Key Accounts: Nucor, Kodak, Bojangles, Georgia-Pacific

Ulanguzi Creative Strategies Raleigh, NC 8/2005 – 1/2007

Account Manager & Creative Writer – Provided the highest level of customer satisfaction by understanding clients’

interactive advertising needs, acting as a creative resource and coordinating with internal teams to assist in the development

and deployment of final concepts.

EDUCATION:

North Carolina State University Raleigh, NC – 2003 to 2007

Bachelor of Arts: Political Science with a focus in Public Policy and International Affairs

Additional Trainings & Certifications:

Business Intelligence Data In Search of Excellent Requirements Yahoo! Panama (Search)

Visualization Use Cases: Exploring User Requirements AdWords

Solution Selling Process AdExcellence

JavaScript Fundamentals

TECHNICAL PROFILE:

MSFT Office: Online Advertiser Solutions: Online Publisher Solutions:

Excel, Word, PowerPoint, Visio, Atlas, MSFT adCenter AdManager, pubCenter, Rapt Yield Suite

Sharepoint Designer, MS Project Y!SM, Yahoo! Analytics Google Ad Manager, AdSense

DART, AdWords, Google Analytics

Data Analysis Products: Adobe Creative Suite:

SAS, MySQL, SPSS Acrobat, Dreamweaver & Photoshop

Jessica N. Colleen

2011 Cedar Grove Drive Durham NC 27703 Ph: 919-***-**** Email: **************@****.***

Q3 US All Star Nomination Details:

“While initially Jessica may have felt like she was dancing to music only she was hearing, her passion for learning has been

infectious: now, we are all bobbing our heads to the sultry sounds of online advertising knowledge.”

“Jessica is a true industry maven: she is passionate about learning not only for her own development but also so she can shar e

her knowledge to contribute to the team’s (and our partner’s) capabilities. Her experience with a competitor has driven her to

ensure that we have an impartial, evidenced based view of our capabilities and product strategy. As such, she has provided us

with an answer that is not always what we WANT to hear but it’s an answer we NEED to hear. Countless Microsoft Advertising

bedside tables are now overflowing with relevant competitor and market reports thanks to Jessica’s fact finding and our

product offerings will be better off for it.”

“Jessica has essentially taken it upon herself to keep everyone in our organization in the loop on the internal and industry latest.

From creating new internal-use documentation, to presenting her findings to our organization for the greater benefit, she shows

more initiative than most anyone I know! She has a real passion for this industry and Microsoft, and it definitely shows!”

“Jessica has taken a leadership role in working to find ways for our team (AdManager Services Consul ting) to contribute to the

PubCenter effort in a positive and productive way. She has pursued every lead with great passion and has found some creative

ways to leverage our collective publisher side technical and business expertise

2008/2009 –Impact Award Nomination Details:

“Thanks to Jessica for keeping the TAMs in the loop on her great finds: from info on Google's advertising platforms to common

terminology to info on PubCenter. I really appreciate your sense of teamwork and knowledge -sharing which enable all of us to

better serve our customers!”

Dascha Bright, IMPACT Nomination

“Jessica has pulled together an informative and helpful PubCenter presentation at the last minute as part of a recently -started

"Media Forum" discussion, leading a well-received discussion for 45 minutes rather than just the initially planned 15 minutes.”

David Wertheimer, IMPACT Nomination

“Jessica's digging into the Pubcenter application has been a big benefit to the entire professional services organization.”

Bryan Tyler, IMPACT Nomination

“*Nominated+ for the long hours and herculean efforts in getting the Work Architecture site up and running.”

Josh Surething, IMPACT Nomination

“Jessica is a master of creativity! She has had a lot of great ideas for my SBS program - ideas that we're able to work into viable

solutions and presentations around SBS deliverables. She has been such a valuable team member to the SBS effort and I really

appreciate her work ethic!”

Tracey LaRue Hicks, IMPACT Nomination

LinkedIn.com Recommendations:

"I can say that Jessica knows how to get the job done! Very professional and fun at the same time, I hope I'll be able to wor k

with her again in the future."

Raoul Gatepin, Senior Creative Strategist, Yahoo! Search Marketing, worked directly with Jessica at Yahoo!

"I had the extreme pleasure of working with Jessica while at Yahoo! Her attention to detail and ability to work around obstac les

in the SEM world was critical to our teams success. Always upbeat and full of insight clients enjoyed the energy and solutions

that she brought to the table. I would work with her again in a heart beat and hope to do so in the future. She is an asset t o any

company."

Jonathan Gamble, Account Executive-Agency Services, Yahoo!, worked directly with Jessica at Yahoo!

"Jessica is a stellar team-player with ultimate dedication to her work and her clients. I had the great privilege of working closely

with her and found her expertise and out-of-the-box thinking impressive and engaging. She has a refreshing, positive spirit and

is an asset to any group."

Jackie Mockridge, Account Manager, Yahoo! Search Marketing, worked directly with Jessica at Yahoo!

Contact this candidate