Sales Manager

DAVID SHI

973-***-**** • *********@*****.***

EDUCATION HARVARD UNIVERSITY Cambridge, MA

Harvard School of Public Health

Master of Public Health in Health Management, June 2008

UNIVERSITY OF MICHIGAN Ann Arbor, MI

Stephen M. Ross School of Business

Master of Business Administration, May 2004

SHANGHAI JIAOTONG UNIVERSITY Shanghai, China

Bachelor of Business Administration, July 1998

EXPERIENCE MCKINSEY & COMPANY Florham Park, NJ

2008-2009 Management Consultant (Associate)

• Refined the brand strategy of a 500 million product at a leading pharmaceutical corporation.

Improved the annual brand planning process by enhancing cross-functional collaboration and

installing a comprehensive set of brand planning toolkits

• Assessed product development and commercialization process at a major pharmaceutical

corporation. Redesigned risk management components in response to FDA REMS requirements

• Recommended organization consolidation and process streamlining for a major national cable

operator, achieving US$6 million operation cost saving and improved service level

MEDTRONIC Hong Kong

2004-2007

Asia Pacific Product Marketing Manager 2005 –2007

• Selected to join exclusive Global Leadership Development Project on China Growth Strategy.

Presented project recommendations to Medtronic CEO Bill Hawkins and Executive Committee,

receiving funding of US$2.5 million for implementation

• Developed and executed US$60 million Cardiac Pacing product marketing plan, including

competitive strategy development, pricing analysis, revenue forecast, new product launch,

distribution/channel analysis, and inventory management

• Coordinated regional product marketing activities in Asia Pacific countries, including China,

Australia, Korea, Singapore, Thailand, Hong Kong, Taiwan, etc.

• Managed five-member national market development team to design and

implement new therapy penetration programs in China, contributing to 60% growth

of US$1.5 million heart failure device therapy (CRT) revenue within 12 months

• Established competitive pricing strategy against government tendering policy, achieving 10%

increase of average product selling price via product mix shift

Asia Pacific Education Manager 2004 – 2005

• Initiated bi-annual Asia Pacific Electro-Physiology Fellowship Program, achieving 30% post-

training revenue growth at program participants’ hospitals

• Implemented the first regional Technical Certification Program covering over 100

sales and marketing employees. Increased the number of employees trained by 50%

ACCENTURE China

1998-2002

Consultant

• Formulated a $191 million aviation logistic service investment plan and market

entry strategy. Created financial model demonstrating return forecast and risk analysis under

different growth strategy and economy scenarios

• Enhanced sales force effectiveness by realigning product portfolio of 35 drugs

and restructuring 600-people national sales team for a major pharmaceutical corporation,

achieving 50% revenue increase and improved customer satisfaction

• Optimized sales forecast and manufacturing processes for China’s 3rd largest pharmaceutical

corporation, resulting in 30% cost reduction

• MCSE and MCDBA (ID#: 1773406); CFA Level 3 Candidate

ADDITIONAL

• Top Level Qualification in Piano Performance; Captain of College Student Orchestra

Apr 2009

Contact this candidate