YONG CHOI
***** ****** *******, **********, ******** 20874
C) 301-***-**** ************@*****.***
Abstract
• Results-oriented database architect with extensive experience in data warehousing, database marketing and data integration
• Independently developed an advanced Customer Data Integration (CDI) system
• Fluent in all aspects of system development, data warehouse design, data modeling, and project management
• Implemented data warehouses for companies in a variety of industries such as insurance, banking, finance, and education
• Excellent ability to work as a leader as well as an individual contributor
• Savvy and passionate about numbers, market indicators, and metrics to translate hard data into insight and action
• Enthusiastic, self-motivated, dedicated employee with a strong work ethic
Experience
DataLab USA Germantown, Maryland
Database Architect / Project Manager 2007 – Present
• Independently developed an advanced Customer Data Integration (CDI) solution
Assigns unique and persistent identifiers to disparate data
Creates a complete, accurate, single view of the customer data
Enables companies to readily identify, collect and update customer and prospect information
Allows a customer to be identified regardless of address changes, name variations or name changes over time
Utilizes a matching technique called Data Explosion to minimize false negatives / false positive matches
Reduces inefficiencies and costs associated with customer data collection and management
Allows for improved database marketing and customer relationship management
• Designed and implemented multiple enterprise level Marketing Data Warehouses and Prospect Data Warehouse
• Automated ETL processes and mapping using SQL Server Integration Services (SSIS)
• Developed custom reports using SQL Server Reporting Services (SSRS)
• Created workflow, procedural and documentation standards designed to increase efficiency and productivity
• Designed Quality Management Systems (QMS) to capture procedures and provide quality guidelines
• Automated ETL processes and mapping using SQL Server Integration Services (SSIS)
• Developed custom reports using SQL Server Reporting Services (SSRS) and Crystal Reports
• Defined an architecture of a Decision Support System using SQL Server Analysis Services (SSAS)
• Created workflow, procedural and documentation standards designed to increase efficiency and productivity
APS Healthcare Silver Spring, Maryland
Data Analyst 2007 – 2007
• Provided data warehousing and application development solutions for health plan administration
• Improved and streamlined processes regarding data flow & data quality to improve data accuracy, viability, and value
• Performed complex analysis and reporting of health care data including health care provider and consumers
• Provides thorough, accurate clinical data research, analysis and interpretation of patient and provider data
• Provides research tools, strategies and data analytics
DataLab USA Germantown, Maryland
Technical Lead / Data Analyst 2005 – 2007
• Developed and managed multiple direct marketing programs for companies in a variety of industries
• Evaluated comprehensive business processes and requirements
• Performed in-depth data analyses and forecasted various marketing trends
• Managed complete life-cycle of database marketing projects from design to implementation
• Defined project priorities, scope, approach, and resource requirements as a team lead
USinternetworking Annapolis, Maryland
Database Application Specialist 2004 – 2005
• Provided Tier 2 - 3 level support to Siebel and PeopleSoft clients
• Monitored and evaluated program effectiveness and made changes required for improvement
• Wrote Product Documentation (end-user manual) for enterprise product
• Increased IT productivity by creating remote solutions to most problems
Otsuka America Pharmaceuticals, Inc Rockville, Maryland
IT Technician 2002 – 2003
• Handled system installation, maintenance, and upgrades
• Provided advice to staff, ensuring productive use of the company's IT software and hardware
• Administered and maintained end user accounts, permissions, and access rights
• Designed and implemented the server roles for domain controllers, anti-virus, backup, printers, database and files storing
Myong-In C&C Seoul, Korea
Data Analyst 1998 – 1999
• Responsible for translating and documenting business needs into technical requirements
• Analyzed financial data and conducted exploratory statistical analysis
• Lead development of logical and physical data models
• Created and managed databases used for target marketing and customer behavior analysis
• Performed geographic data analysis, mapping, and market penetration analysis
• Created detailed test plans based on analysis of vendor requirements
• Planed and coordinated release of database upgrades
Education
University of Maryland, Baltimore County Baltimore, Maryland
Master of Science, Information Systems GPA: 4.00 2003 – 2004
University of Maryland, Baltimore County Baltimore, Maryland
Bachelor of Science, Information Systems GPA: 4.00 2000 – 2003
Industry Experience
• Banking • Insurance
• Finance • Education
• Health Care • Marketing
Skills
• Microsoft SQL Server 2000, 2005 & 2008, Oracle, MySQL, MS Access, MS Visual Foxpro
• DTS Packages, SQL Server Integration Services (SSIS)
• SQL Server Reporting Services (SSRS), Crystal Reports, SQL Server Analysis Services (SSAS)
• Visual Basic .NET, VBA, C++, HTML, Altiris, Erwin, Subversion, MS SourceSafe, MS SharePoint, MS Project, MS Visio
• Data Warehousing, Project Management, Data Modeling, Data Mining
REFERENCES AVAILABLE UPON REQUEST