Manager Quality Assurance

JAMES ALARCON

** ********* **** ****** ******, NY 10303 718-***-**** ********@******.***

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Professional Profile

An accomplished Senior Business Analyst with over 8 years of success in analysis, technical specifications,

requirements gathering, system architecture, internet marketing, product management and web application

development.

Objective

To be part of a professional and competitive team dedicated to providing, communicating and implementing

online business solutions to clients in order to help them achieve their overall business objectives.

Experience

Senior Business Analyst - Condé Nast Digital February 2007 – April 2009

• Performed in-depth analysis of software products suitable to company’s business objectives including

requirements gathering, RFP and SOW preparation, feature set evaluation, arrangement of onsite demos

and final candidate recommendation to Condé Nast executive staff.

• Product Managed Condé Nast’s Toolkit, a proprietary product shared across business groups -- provided

stakeholders with a structured method for enhancement and defect submission, prioritization, inform

product roadmap and product release information.

• As Product Owner in an Agile environment, administered and maintained product backlog, prioritized and

planned user stories based on business value / ROI, conducted daily standup meetings, interfaced and

engaged stakeholders with product status and tracked project progress.

• Managed entire product life cycle--strategic planning, user acceptance testing, release planning and

tracking, and production roll-out focusing on company’s business goals.

• Troubleshoot all technical issues related to company’s websites and either resolved or routed to

appropriate groups for resolution, including technical level of effort and estimates for projects.

• Trained and guided marketing and technical groups with Motricity’s campaign & reporting manager–SMS

mobile tools used for managing text message campaigns.

• Governed mobile SMS campaigns, Short Codes, API integration procedures and documented

specifications in Confluence enterprise wiki, an online web collaboration tool.

• Oversaw and provided technical support for company’s Content Delivery Network (Akamai) by managing

caching rules, HTTP headers, Site Accelerator configurations, On-Demand video streams, HTTP

downloads, and Net Storage.

Served as technical point of contact between technical and business groups including outside

•

vendors.

Technical Consultant - DeskNet Inc. September 2005 – January 2007

• As technical consultant, collected, reviewed and analyzed existing issues and provided customized

digital publishing solutions. Liaison between DeskNet Inc. and its clients.

• Analyzed clients’ current workflow to ensure thoroughly developed processes includes management

interviews and observing operations.

• Gathered and analyzed business requirements and provided technical solutions. Generated high-level

and detailed user scenarios; documented process flows, sitemaps, business and technical

specifications .

• Managed the user acceptance testing process.

• Developed automated solutions to financial clients using XML, QuarkXPress, and ContentWelder, a

proprietary technology.

• Trained clients with use of DeskNet’s proprietary software.

JAMES ALARCON

71 Francesca Lane Staten Island, NY 10303 718-***-**** ********@******.***

_ ________________________________________________________________________________________

Lead Web Developer - Bondholder Communications Group September 2003 – September 2005

• Created and managed multiple databases using SQL Enterprise Manager.

• Technical lead and developer for company's current Intranet and various content management systems.

• Developed various user interfaces for client content management systems.

• Developed and designed database-driven sites using DHTML, JavaScript, ASP, SQL, and CSS.

• Scheduled and managed technical aspects for most client projects.

• Designed complex algorithms and queries for financial company sites using ASP, VBScript and SQL.

• Redesigned and enhanced corporate site using ASP, DHTML, HTML and CSS.

Online Marketing Developer - Consultant J une 2001 – September 2005

• Little Maries: Managed and developed database-driven Ecommerce site using ASP, CSS, and

JavaScript.

• Opt-Intelligence: Managed and produced opt-intelligence site using PHP, DHTML and JavaScript.

• L’erba Home: Managed and developed website using HTML, PHP, and JavaScript. Ensured quality

assurance and cross-browser compatibility.

• T WIG New York: Designed database architecture and E-commerce website for online boutiques

portal using PHP, JavaScript, MySQL, DHTML and CSS were used.

• Al-Ibaanah Book Publishing: Designed database architecture and produced website for Content

Management system using PHP, MySQL, Photoshop and ImageReady.

• EFET : Managed and developed school of visual communication site using DHTML, JavaScript and

PHP.

• Trilogy Capital Partners Inc.,: Spearheaded, produced, and tested corporate site for financial

services company using JavaScript, HTML and Flash. Also set DNS and POP3 email accounts for

corporate site.

Senior Web Developer - Cross Media Marketing October 2001 – May 2003

• Lead re-launch of popular LifeMinders.com site using JavaScript, HTML, PHP and MySQL.

• Designed and produced various online marketing micro-sites using Java, Velocity, HTML, JavaScript,

PHP, DHTML and MySQL.

• Administered proprietary XMMCORP Opt-In network for advertisers and web site partners.

• Communicated back-end procedures between the business and technical teams with PowerPoint

Presentations and Excel Spreadsheets

• Managed corporate website quality assurance by testing and analyzing logs.

• Reduced production stage process by implementing PHP and DHTML across all marketing

campaigns.

Senior Producer / Integration Manager - Hot Socket Inc. November 1999 - September 2001

• Developed and managed database-driven sites for clients using multivariate testing.

• Served as technical liaison between Engineering, Production and Creative teams.

• A dvised company marketing department of marketing test variable feasibility.

• Trained and supervised a small team of producers and web designers.

• Integrated test marketing objects and data variables into dynamic database-driven sites using JSP.

• Ensured Quality Assurance of dynamic micro-sites using UNIX and SQL.

• Enhanced Web-based JSP Administrative Tool for producers’ ease-of-use.

Junior Account Executive - Wavelink21/US New Media June 1999 - November 1999

• Produced and maintained HTML pages that included JavaScript functions, form validation, dynamic

objects, and database queries.

• Maintained and updated multiple client websites using BBEdit, GoLive and Fetch on Mac platform.

• Designed Web flow charts and conducted research reports in Excel and PowerPoint.

• Scheduled and coordinated project plans for Web design and programming tasks.

JAMES ALARCON

71 Francesca Lane Staten Island, NY 10303 718-***-**** ********@******.***

_ ________________________________________________________________________________________

Education

• Graduate Diploma in Computers, University of Limerick, Ireland, 1999

• Bachelor of Business Administration, Marketing and Advertising, Baruch College, 1997

Skills

• Superlative communication, analytic and technical skills.

• Ability to performing in-depth analysis of software products suitable to the business needs.

• Requirements gathering, analysis, and documentation processes.

• Clear understanding and mastery of complicated enterprise software and software packages.

Technical Skills

Online Marketing, Web Development, SQL, Database-driven websites, Multivariate (A/B) testing, Taxonomy,

Agile development methodology (Rally), Object-Oriented principles, Content Management Systems (TeamSite),

Content Distribution Networks (Akamai), Defect Tracking Systems (QualityCenter), manage Collaboration tool

(Confluence), Ad delivery/targeting, Videos, Podcasts, Drupal, Social Networking and SMS (Motricity).

Applications: Rally, SQL Enterprise Manager, Toad, MySQL Admin, DreamWeaver, FTP, QuarkXpress,

Adobe Illustrator, Photoshop, and Image Ready; MS Word, Project, PowerPoint, Excel and Visio

Operating Systems: Windows 98/ME/2000/NT/XP, UNIX, Mac OS 9 and OS X

Programming: ASP, SQL, HTML, DHTML, PHP, MySQL, JavaScript, CSS, XML, C/C++, VBScript

References provided upon request

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