Project Manager Management

GUANG-YUE YEH 804-***-**** (US)

**** ******** ***** abnvgk@r.postjobfree.com

Glen Allen, VA 23059

GUANG-YUE YEH

ACCOMPLISHMENT EXAMPLES

[US] Created a net profit valued more than US$70 millions in managing credit card proactive

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retention programs. Effectively retained more than US$1.5 billions of outstanding loans with optimal

yield.

[US] Managed productionization of data warehouse re-engineering and billing system migration in a

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much-faster-than-expected schedule.

[Taiwan] Generated a net profit of more than NT$250 millions for a bank by designing an innovative

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financial product and marketed to consumers.

[Taiwan] Generated a net annual profit around NT$1.6 billions for a mobile phone carrier by

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designing a targeted stimulating program.

PROFESSIONAL EXPERIENCES

Decision Analytics Consulting, LLC February 2002 - Current

Director, Co-founder, Chief Delivery

Marketing Strategies

• Analytics and strategies - Analyzed responses from various channels and products, covering

consumer lending, insurance, and telecommunications; Built response models and segmentations for

targeted marketing; Built financial models for profitability analysis. Recommended and executed

rollout strategies

• Project management - Oversaw test design, planning, and project execution. Managed interactions

with clients throughout the projects including daily calls, meetings, and presenting reports to senior

executives.

• Campaign management - Led marketing campaigns, driving detailed policy, and adjust strategies

during execution. Design direct mail contents and call center scripts. Established procedures for

response fulfillment and data collections

• Vendor selection - Assisted clients in qualifying mail printing and call center vendors

Credit card account management

• Behavior scoring models - Derived clients’ in-house credit card monthly data into candidate variables.

Built credit card accounts’ behavioral score models based on these variables.

• Strategy formulation - Based on the behavioral scores, recommend strategies for optimizing credit

limits, pricing, usage management, and attrition management.

• MIS reporting - Designed and automated MIS reports to track credit card portfolio performance

Application approvals

• Credit scoring models - Led teams to build credit-scoring and usage propensity models using

behavioral data from Taiwan’s credit bureau and clients’ in-house application-stage data. Credit

scores include models for credit card, personal loan, first mortgage, and home equity loans

• Credit policy – Led teams to set up credit policy and operational process based on the credit score

models

• Automated credit decision - Directed the implementation of the score-card-based approval systems

recommending approval decisions with optimized credit limits or lending amounts

• MIS reporting - Designed and automated MIS reports to monitor performances for different products

and channels.

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GUANG-YUE YEH 804-***-**** (US)

5317 Brockton Court abnvgk@r.postjobfree.com

Glen Allen, VA 23059

Capital One Financial, May 1991- December, 2001

Data analyst, Business analyst, Senior business manager

Credit Card Business

• Proactive retention management.

- Creating a net value of more than US$70 millions - Effectively retained more than US$1.5 billions

of outstanding loans with optimal yield

- Directed executions of segmentation strategies by integrating test-and-learn methodology,

statistical scoring techniques, and economical optimization.

- Managed the execution of attrition management programs through multiple channels. Designed

the fulfillment process to ensure error-free implementation.

• Balance building.

- Develop balance-building strategies for existing cardholders based on statistical analysis, test

design, and marketing program executions.

- Established the business processes and launched early account management programs

• Statistical analysis.

- Directed team members to apply analysis techniques appropriately to the underlying business

issues.

- Aligned and prioritized analysis projects for multiple lines of business. Designed company-wide

career path for statistician function across business lines.

- Initiated and implemented statistical rigor, Design of Experiment, to non-technical analysts

- Built the first set of risk models for existing accounts in the organization.

Telecommunication Business Start-up

• Started up a line of business to re-sell long-distance phone services. Booked 100K accounts through

telemarketing by cross-selling the card portfolio.

• In charge of setting up operating process, account management strategies, and MIS reporting.

IT/MIS/Data management

• Data Warehouse Development. Led a team to spearhead the design and implement a multi-terabyte

warehouse for credit card business.

- Design principles. To meet the business flexibility and huge volume demand, it covers the

applications for marketing strategies, predictive modeling, performance tracking, risk

management, and financial analysis

- Design leadership.

Defined requirements from both analytical and operational perspectives.

Negotiated among marketing, risk management, account management, customer services,

and operations to prioritize the requirements. Set up functional roles among end-user groups

and IT supporting groups.

Established effective communications between end-users and related IT functional teams

• Billing system migration project manager

- Formulate buy-in strategies to achieve the consensus among all internal clients to effectively start

production migration from the legacy system to the new system. The productionization was

delayed by two and half years. Since my leadership starts, it was accomplished in 6 months.

- Leveraged resources from all functional teams to deliver results addressing internal clients’

concerns to the new system

• Executed segmentation and fulfillment for account management strategies

• MIS reporting process reengineering

COMPUTER SKILLS

Oracle, MS SQL Server, DB2, Teradata

RDBMS/SQL:

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SAS, SPSS

Statistical Packages:

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MS Windows, Unix, MVS/ISPF

Operating Systems:

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GUANG-YUE YEH 804-***-**** (US)

5317 Brockton Court abnvgk@r.postjobfree.com

Glen Allen, VA 23059

MS Excel, Power Point, Excel

Office Tools:

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EDUCATION

Mississippi State University 1990

Master of Computer Science

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National Cheng Kung University, Taiwan 1983

B.S. in Physics

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Member: Upsilon Pi Epsilon, the computer science honorary

REFERENCES

President, Financial Services Capital One Financial Corp., VA

Berson, Jory

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President, Consumer Banking SinoPac Financial Group, Taipei, Taiwan

Chia, C.I.

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VP, Asia Business Development Applied Predictive Technologies, VA

Lee, Sherman

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