Customer Service Sales

Marlene Charson

***** ***** ****** **********, ** 33414

561-***-**** ********@*****.***

Consultative Account Executive

Focused, results-oriented sales professional with a solid history of creating business and growing

territory revenues. Strategic adviser known for opening new account across multiple market segments

including corporate, education, and government. Provide a consultative, solutions based approach to sales

that focuses on resolving client key business objectives. Trusted, customer service oriented adviser with the

ability to grow accounts by expanding across business units. Superior hunter with strong CRM skills.

Areas of Expertise

Consultative Client-Focused Solutions New Business Development Building Trusted Relationships

Needs Assessment Cross Selling Product Alignment Cold Calling Marketing Strategies

Territory Management Customer Service Business and Strategic Planning Proposal Writing

Highlights

Launched new geographic territory, doubling revenues for three consecutive years

Ranked #2 in team sales year to date

Developed relationships and business partnerships with 10+ Fortune 250 corporations

Lead Florida sales team responsible for creating and presenting value proposition to key executives

2005-2009 Element K Corporation Rochester, NY

Experience

A $55.5M company offering a range of services, products, and technology

geared toward training and development for corporations, government agencies,

and universities. The firm helps clients build, implement, and manage training

solutions that utilize print and SaaS online tools.

“Marlene developed a

relationship with not

Learning Solutions Account Executive

only myself, but others

in the organization...she

knows sales and is a Outside sales executive for the state of Florida creating talent

true practitioner of

development and training solutions for the Fortune 1000. Work with

outstanding customer

C-level and executive leaders to create solutions that address key

service. She is flexible

business objectives.

and listens to determine

Doubled revenue for three consecutive years within territory building

clients needs, then uses

trusted relationships within the IT, HR, sales, risk management, and

the information to

talent development divisions of target corporations.

propose a solution that

earned kudos in the C-

Developed new geographic territory from the ground up using

suite!”

consultative sales methodology

Manager, Leadership &

Expanded business reach within key accounts to extend products and

Development,

services into additional departments and business units. Grew

Fortune 500

Corporation revenues in key accounts by 382% and 1375% respectively.

Articulated the value proposition regarding highly technical platforms,

products, and services.

Managed account relationships leveraging internal managed service

delivery team and technical staff.

2002-2005 Technology Resource Group Wellington, FL

A private consulting firm serving the corporate and government sector in the

South Florida market. Services include online training, instructor-led classes,

training outsourcing, and student placement.

Owner / Director

Spearheaded local training center operations including business and

independent student recruitment, placement, instructor hiring and

management, and class scheduling.

Increased revenue by 23% by implementing aggressive phone,

internet, and radio marketing programs.

Developed reseller relationships with national eLearning organizations

including ElementK Corporation, Brandon-Hall, and Intelladon

2000-2001 New Horizons West Palm Beach, FL

An information technology (IT) training company that manages a network of

franchised learning centers. The company has 280-plus centers in 56 countries

and more than 2,000 instructors in its network, and provides courses for

businesses, government agencies, and individual students.

Senior Account Executive

Achieved over 175% of quota

Promoted within 8 months of hire to Senior Account Executive

1986-2000 Jewish Community Centers: West Palm Beach, FL

Miami, FL

Milwaukee, WI

A not-for-profit agency offering community services including preschool, fitness centers,

summer camps, adult education, and cultural arts programming.

Director of Membership, Communications & Sales

Executive member of team managing a 93,000 square foot full-

service community center with a $6.3M budget serving over 8000

members.

Nationally recruited to develop and lead sales effort at two new

agency facility openings.

Direct and supervise teams responsible for all aspects of sales,

retention, database management, customer service, advertising

sales, media relations, and collateral development and distribution.

Leadership and participation on Board of Directors and various

standing and special committees, including cross-departmental

committees for community-wide events featuring major performers

and international dignitaries and serving thousands of attendees.

B.S. with Honors, Consumer Science

Education University of Arizona, Tucson, Arizona

Society for Human Resource Management [SHRM]

Affiliations Association of Training and Development [ASTD]

South Florida OD Network

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