Sales Marketing

J US TIN M . B E CK

MARKETING AND COMMUNICATIONS EXPERT

* * **** ******* ***** P leasant Grove, U T 8 4062 8 01 - 979 - 3161 j ****@************.***

SUMMARY

I am a successful marketing and communications expert with a passion for leveraging the new marketing principles

to promote the new technologies that enable them. I have 15 years experience establishing strong business

strategy, positioning products and services to lead in their markets, executing the m arketing communication plan

and leading teams to record level growth while managing a profitable P&L. I am looking for additional senior level

marketing opportunities with growth focused firms.

CORE STRENGTHS

Establishing initial market research and product positioning

Developing brand and marketing communications strategy

Creating and managing successful PR, SEO/SEM, direct sales and advertising campaigns

Leading teams to execute on overall strategy and achieve desired results

EXPERIENCE

Group Trigger – Marketing Consultant South Jordan, Utah February 2009 – Current

I started Group Trigger to provide marketing consulting services to businesses including market research,

messaging & brand strategies, and social media strategies. Group Trigger e mbraces new marketing principles for

this new era of business. At Group Trigger I help uncover what is remarkable about a business and help

communicate a message to the target audience with marketing campaigns that trigger action.

Consulted multiple businesses on messaging strategy, market research, social media strategy

DirectPointe – Vice President Marketing and Products Lindon, Utah November 2007 – Current Consultant

DirectPointe faced a challenge of creating a comprehensive messaging strategy with an eight ye ar operating

history and a recent spree of diverse acquisitions. Their heavy direct sales tradition was skeptical at what good

marketing could do to capture more profitable customers by bette r understanding their markets. By capturing

critical market and customer data points, repositioning the messaging and executing successful marketing

campaigns I was able to give marketing some space within the organization and provide a tangible ROI.

Increased marketing revenues from 5% to 90% of total revenue through successful messaging, PR and SEO

Merged four acquisitions into an integrated, cohesive marketing strategy across three business units

Delivered market and customer research to profile and target their most profitable customer archetype

Sweet Spot Solutions – CEO and Co-Founder Mesa, Arizona March 2003 – November 2007

Sweet Spot is a software start-up that pioneered and patented software applications on USB flash memory for

secure network authentication and encryption. DirectPointe acquired Sweet Spot in 2007. Sweet Spot faced all the

core marketing challenges of a start-up including initial market research, opportunity identification, brand creation,

messaging strategy and content creation. I was successful in each stage by raising $ 4 million from initial investors,

creating buzz through media, events and partners, generating revenue from customers and then the final

acquisition; all in less than five years.

Co-Founded company and led team through company lifecycles: from concept to product to acquisition

Established strategy, positioning and marketing messaging through advertising, PR, Web & events

Invented innovative secure authentication products documented in two US and International patents

Home Market – Founder Seattle, Washington March 2002 – March 2003

Home Market is an Internet portal focused on localized real estate listings and related community contributed

content. The business plan had real estate brokers sponsor local zip codes in exchange for being the exclusi ve agent

representative for real estate listings in that territory. Home Market was an early web 2.0 model that had the right

market and strategy, but the wrong technology tool set for its time that did not properly scale.

Funded and created complete business plan, corporate identity and beta product development

Facilitated in-depth market research analysis to assess product viability and market demand

Developed business relationships and support from initial sponsors and customers

Sprint – Manager: National Accounts Seattle, Washington July 1999 – March 2002

My role at Sprint was to lead a team to salvage a deteriorating relationship with one of their top ten revenue

generating Fortune 100 clients. The relationship was so poor the clien t was behind over a year on paying their $1.5

million monthly invoices. I worked diligently with both the matrix organization of the client and the matrix

organization within Sprint to uncover what the core breakdowns were in the relationship and creat e the proper

solutions to remedy them. I then worked to position our new found successes with the executive management of

both organizations in such a way that the relationship restored its health. The net proof of my success was signing

a new contract that expanded the relationship.

Led teams to negotiate and close multi-year, $30+ million contract with a top Fortune 100 client

Achieved consistent performance measurement within top 15% of entire organization

Eclipse Marketing – Area Sales Manager Provo, Utah October 1993 – September 1998

Eclipse started in 1991 providing outsourced marketing to Fortune 100 clients. I joined Eclipse in 1993 and worked

diligently to help it successfully grow in size and revenues. Our year after year success of high growth resu lted in

earning a place on the Inc. 500 list in both 1997 and 1998. My primary responsibility was to manage a sales team

in San Francisco, Los Angeles and Irvine California.

Managed 42 sales employees in three office teams to record sales over a four year period

Performed financial planning, budget management, training and sales management

EDUCATION

University of California Irvine, California June 1999

MBA, Graduate School of Management

Emphasis in Marketing and Information Technology Management

Brigham Young University Provo, Utah April 1997

BA, American Studies

BYUSA Executive Director, Marketing

Contact this candidate