Sales Marketing

André de la Cruz

***** ***** ****** • Bellflower, CA 90706

213-***-**** • *****.*.********@*****.***

Marketing Manager

Multifaceted marketing professional with diversified experience in implementing,

designing and executing innovative marketing strategies. Proven ability to excel

in a dynamic and fast paced environment and delivering immediate results.

Expertise in producing multiplatform campaigns, communicating brand

positioning and developing marketing plans. Skills include problem solving,

marketing initiatives and creative development. Recognized as an energetic

team player, strong motivator and exceptional communicator with superior

business acumen.

Campaign Development • Strategic Planning • Collateral Development

Creative Direction • Competitive & Market Analysis • Event Planning

Affiliate Marketing • Product Training • Acquisition & Retention Marketing

Multicultural Marketing • Budget Management • Vendor Management

PROFESSIONAL EXPERIENCE

UNIVISION COMMUNICATIONS, INC., Los Angeles, CA • 2004 to 2008

Premier Spanish-language media company in the United States

Marketing Manager

Developed innovative marketing program tactics and revitalized promotion

campaigns. Led editorial oversight, creative direction and brand management

functions of marketing plans for sales and distribution. Oversaw competitive

analysis, marketing collateral and digital media assets. Coordinated trade shows

and client events to increase brand awareness. Trained sales team on value

selling and new product enhancements.

Key Accomplishments:

Planned a marketing strategy to develop new distributor partnerships that will

generate $350 million in new revenue opportunities

Secured a 15% year-over-year revenue growth by leveraging exclusive

network programming as distribution and promotion vehicles

Successfully implemented a promotional campaign that increased viewership

by 85%

Partnered with key distributors to develop campaigns and incentives

increasing their sales by 5%

Winner of ‘NAMIC EMMA’ for Excellence in Multicultural Marketing

André de la Cruz • Page 2 • *****.*.********@*****.***

NBC UNIVERSAL, Universal City, CA • 2003 to 2004

World leading media and entertainment conglomerate

Marketing Coordinator

Supported in the execution of regional sales and marketing plans. Developed

relationships with distributors, community organizations and local media. Trained

sales personnel on product information, brand positioning and competitive

advantages. Managed regional and local marketing events.

Key Accomplishments:

Successfully implemented 6 local youth golf clinics through a partnership with

the PGA Tour and USA Networks

Enhanced regional reporting and presentation processes for senior sales staff

resulting in nationwide deployment

COX COMMUNICATIONS, Rolling Hills Estates, CA • 2000 to 2003

Third largest cable and digital entertainment provider in the U.S.

Product Marketing Coordinator

Executed marketing strategies to accelerate product line growth. Designed

marketing initiatives to drive product acquisition and retention. Implemented

corporate branding campaigns. Developed and managed proprietary data mining

and market segmentation tools. Assisted in local consumer and grassroots

events to further drive product subscriptions.

Key Accomplishments:

Grew product line sales by 20% through effective acquisition marketing and

call center sales support

Supported the successful launch of two new product lines coordinating with

engineering, corporate development and communications

TECHNICAL PROFICIENCY

Windows • Mac • Photoshop • Illustrator

Word • Excel • PowerPoint • Access • Outlook

EDUCATION & MEMBERSHIPS

Santa Monica College – Santa Monica, CA

Cable & Telecommunications Associate for Marketing (CTAM)

National Associate for Multi-Ethnicity in Communications (NAMIC)

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