Marketing Manager

Holmdel NJ ***** 732-***-****

*********@*******.***

Scott Bresnick

Summary Extensive knowledge of strategic marketing and marketing management. Ten

years experience in marketing management and business development. Eleven

years experience in computer and internet environments. Proven problem solver

with excellent communication and team-oriented skills. Hands on experience with

businesses ranging from start-up to enterprise size including being apart of the

Advanced Technologies team in Bell Laboratories as well as playing a key role in

starting up Dreamguitars.com which was named one of the Top Ten Custom

Guitar Shops in the United States by Acoustic Guitar Magazine. Founded

marketing consulting company in 2008 focusing on internet marketing and

Search Engine Optimization services.

Skills Marketing Management: An MBA graduate with a well-rounded knowledge of all

aspects of marketing including but not limited to: marketing strategies, business

case modeling, marketing mix and channel strategy development, and SWOT

analysis

Internet Marketing Management: Working knowledge of numerous aspects of

Internet marketing including search engine optimization, search engine marketing

including Pay-Per-Click and link building, email marketing campaigns, Web 2.0

concepts such as blogging and social networking, analytics and metrics research

Computer Software Experience:

General Software: Windows 9x/ME/NT/2000/XP/Vista, Microsoft Office Suite,

Microsoft Project, Microsoft Publisher, Internet Browsers, Media Players, Linux

Environments such as RedHat and Mandrake Linux, Basic UNIX knowledge,

FTP Clients

Database Solutions: Salesforce, ACT!, Microsoft CRM

Design Software: Macromedia Dreamweaver, Macromedia Flash, Microsoft

Frontpage, Adobe Photoshop, Adobe Illustrator, Adobe In-Design, Quark

Education 1999-2004

Monmouth University LongBranch, NJ

Received a Master’s in Business Administration (MBA) in May, 2004

Received a Bachelor’s Degree in Business Management in December, 2002.

Experience March 2008 – Current

CrystalView Marketing LLC Holmdel, NJ

Founder & Managing Member

Formed Marketing Consulting company focusing on Internet Marketing Solutions

o Internet Marketing Solutions offered include search engine optimization,

search engine marketing, social media optimization, e-mail marketing

campaign management, pay-per-click campaign management,

conventional online advertising including banner ads, web analytics and

metrics monitoring

Created and Optimized Company Website: www.njseosolutions.com

Company clients include Keefe Bartels Clark in Red Bank NJ, The Brookside

Group in Mendham NJ, The Shadowbrook in Shrewsbury NJ, Monmouth Spine

and Rehabilitation Center in Red Bank NJ

Sites developed, maintained, and/or optimized include the following:

o www.keefebartels.com

o www.keefebartelsmeso.com

o www.clarklawblog.com

o www.defectivejoints.com

o www.monmouthspine.com

o blog.monmouthspine.com

o www.shadowbrook.com

o www.brooksidegroup.com

o www.charlesanthonyinteriors.com

Two major clients of CrystalView Marketing include Keefe Bartels Clark and The

Brookside Group. Services provided to these two clients are covered in more

detail below:

March 2008 - Current

o

Keefe Bartels Clark LLC Shrewsbury, NJ

Internet Marketing / SEO/ Traditional Marketing Management

Work with Partners to develop marketing plan, internet

marketing strategy, channel strategies, and marketing mix

Maintain all SEO projects of firm’s portfolio of websites

Maintain firm website updates and content creation

Manage and maintain all SEM projects including PPC and link

building strategies

Develop blog posts and topics for firm blog site

Developed, implemented, and maintain Email Marketing

activities

Press Release creation and distribution online and offline

Create Print Advertising / Newsletter Designs / Firm Collateral

Organize speaking engagements and firm presence at industry

events

March 2008 – Current

o

Brookside Group LLC Mendham, NJ

Internet Marketing / SEO / CRM Management

Work directly with CEO to develop online marketing strategies

and courses of action

Develop, optimize, and maintain company website:

www.brooksidegroup.com

Create and manage all email marketing campaigns and

strategies

Manage and maintain all CRM database activities

Company Software Platform integrations and maintenance

Lead Generation strategies and customer contact initiatives

Manager and point of contact for certain client projects and

activities

Design development of images, logos, and layouts of

advertising, newsletters, and announcements

November 2006 – October 2008

incNETWORKS Long Branch, NJ

Product Manager

Work directly with Jesse Russell, inventor of Digital Cellular Communications,

Member of the National Academy of Engineering, and a Fellow of the IEEE

Hands-on role with all early phases of funding including assisting senior

management with due diligence material and preparation for investment

Assist the CFO in designing and constructing the overall company financial

model and five year projections

Conducted market opportunity analysis including financial analyses (ROI, NPV,

etc.)

Designed and implemented the company website and logo designs

Worked with the CEO on the products strategy effort from concept to beta

testing to commercial launch.

Participated in product launch efforts including marketing strategy and sales

force education including press releases, product collateral, and data sheets

Helped develop product brochures, product descriptions and detailed

marketing/customer requirements for portfolio of products.

Worked directly with the CEO, CMO, and CFO to ensure products provided

the features and functionality customers wanted and were priced

competitively in the marketplace and were financially sound.

October 2004 – November 2006

Elite Innovations Inc. Holmdel, NJ

Product and Marketing Manager

Worked with the CEO and CTO to develop the initial business strategy and

product line plan

Assisted the CFO with financial modeling and analysis

Constructed Project Cash Flows

Developed and managed the company website

Interacted directly with product design / manufacturing which included inventory

recommendations and bill of material acquisitions

Managed and maintained the company’s marketing effort

Planned, developed, implemented, and evaluated advertising and promotion

programs

Press Release creation and distribution

Developed field sales action plans and trade show strategies

January 2003 – September 2004

Dreamguitars.com Red Bank, NJ

Marketing Manager

Played a major role in the original business strategy and model for the company

which included the groundbreaking idea of customers purchasing high-value,

custom acoustic instruments site unseen

Helped create, manage, and maintain the company’s marketing strategy and

sales campaign which included developing the “Dream Catcher: Risk Free

Purchasing” concept which earmarked the company as a safe and trustworthy

“click & mortar” outfit

Identified and cultivated new relationships with resellers, builders, and value-

added partners

Assisted the CEO with daily decision-making and planning

Fine-tuned the logistics process for the company

Improved and upgraded the web development process as well as the physical

layout of Dreamguitars.com

Worked with the CEO to develop the company’s work ethic, culture, and values

January 2001 – October 2002

Lucent Technologies Holmdel, NJ

Business Member of Advanced Technologies

Became a member of Advanced Technologies within Bell Laboratories.

Reported directly to Victor Lawrence, industry pioneer, member of the National

Academy of Engineering and a Fellow of both the Institute of Electrical and

Electronics Engineers (IEEE) and AT&T Bell-Labs.

Worked on Financial modeling and projections for potential customers and

future orders.

Assisted the Business Development group inside of Advanced Technologies

with project plan documents and mini-business plans for large projects.

Helped manage certain corporate customer accounts within Lucent

Technologies.

January 1998 – October 2000

Lucent Technologies Holmdel, NJ

System Support

Supported and configured multi-platform systems using Windows

98/Me/NT/2000, as well as systems with Linux, and other UNIX operating

systems.

Provided desktop support to over 200 PC/Laptop clients running various

operating systems with standard and custom hardware/software configurations.

Provided lab support for development machines and networks.

Managed and maintained internal networks including NT domain servers.

Maintained web servers as well as gaining experience with Oracle Databases.

Managed and configured Lucent issued bricks via company software.

References Furnished Upon Request

Contact this candidate