Sales Manager
Resume:
STEPHEN MULLEN
Mount Laurel, NJ 08054
*****.*.******@*******.***
Home 856-***-**** Cell 609-***-****
EXECUTIVE SUMMARY
Seventeen years marketing, management and sales experience with high-growth business-to-business
firms.
Demonstrated ability to motivate, manage and lead sales and marketing professionals to reach targeted
business goals.
Proven track record of integrating sound marketing initiatives, competitive and market research, and
business development programs to aid in growing revenues, achieving aggressive goals and building
value-based relationships.
Experienced in developing key accounts in order to maximize revenue potential and creating long-term
business relationships.
Seeking to apply strategic and tactical sales expertise to a dynamic organization to help generate
awareness, leads, revenue and overall growth.
PROFESSIONAL EXPERIENCE
THE GANNETT HEALTHCARE GROUP, Mount Laurel, NJ 2008- Present
Regional Sales Manager
Develop relationships with key healthcare personnel to assist in creating innovative and effective print
and online recruitment and branding campaigns
Collaborate with advertising agencies to develop strategic messaging for multiple marketing products
targeting several healthcare disciplines
Participate on internal Marketing Committee to assist GHG to better position itself in the market through
strengthening brand elements and key messaging
Partner with industry associations to strengthen relationships, enhance strategic direction of organization
and bring thought leadership to group members
KANTER INTERNATIONAL, LLC, Philadelphia, PA 2007 - 2008
Senior Account Manager
Led an integrated team of account services, creative and strategy divisions to manage marketing and
branding efforts for one of firm’s largest clients, Everlast Worldwide
Explore areas of revenue generation through project management process, attending and leading client
meetings to uncover needs and gaining understanding of client’s vision to communicate areas of
opportunity for my organization
Create and manage design process of various collateral pieces, including retail sales book, retail and
consumer catalogs, advertising and other marketing communications
Manage client’s budgets and provide strategic consultation to gain better market position and build
awareness
Led re-branding efforts of nearly 100 year old company that included redesign of corporate logo,
business communications and templates, corporate website and all other marketing communications
Negotiate on behalf of client for first ever consumer-facing advertising campaign which included
meeting with national publications, negotiating rates and value-added items and coordinating and
managing related photo shoot
STEPHEN MULLEN PAGE 2
ADVO, INC., Cherry Hill, NJ 2006 – 2007
Regional Sales & Marketing Manager
Developed and implemented key strategic marketing initiatives to facilitate growth of The Shopper’s
Guide brand.
Provided guidance to clients in implementing marketing programs aimed at growing revenues.
Managed a team of five outside sales representatives providing marketing opportunities to small
businesses in local region.
Trained and led sales teams in providing value-based solutions to clients.
ACCUME PARTNERS, Moorestown, NJ 2004 – 2006
Business Development Manager
Assisted in all marketing/communications for this high-growth, national auditing firm, including
successful name change and re-branding campaign in 2004.
Strategically and tactically directed full-service creative agency to redesign corporate website and
collateral.
Developed strategies and coordinated implementation of marketing proposals, presentations, direct mail
and public relations to generate highly-qualified leads.
Led efforts to attain competitive information to strategically place firm as leader in providing key
services to clients. Collected, analyzed and created deliverables for senior management to assist in
formulating firm direction and response to competition’s efforts and to maintain market share.
Built client base through cold calling, networking and leveraging existing contacts and relationships
leading to $1M in revenue in 12 months.
PHILADELPHIA BUSINESS JOURNAL, Philadelphia, PA 1997 – 2004
Director of Circulation and Marketing (2000 – 2004)
Reversed circulation decline of previous three years to show positive growth in 2001, 2002 and 2003.
Responsible for 20% of company revenues.
Created and managed marketing plan and budget.
Managed staff of seven sales and marketing professionals.
Managed all aspects of marketing and promotion including circulation sales efforts, customer service,
distribution, electronic presence, fulfillment, advertising and corporate partnerships.
Designed, developed and implemented marketing strategies to position the Journal at the center of the tri-
state business community – including brand building and strategic message development.
Helped develop and lead publication’s online strategy to facilitate growth of brand through partnership
programs and online marketing and advertising
Oversaw the execution of events, creation of marketing collateral, and relationships with corporate
sponsors, such as Wachovia Bank, Citizens Bank, Drexel University and Ernst & Young and many more.
Account Executive (1997 – 2000)
Achieved highest year-to-year growth percentage of all categories, growing the accounting category
by 264% in 1998.
Increased revenues in education category by 100%, the largest per year bookings to date.
Assisted in managing new sales representatives in media marketing techniques and account planning
processes.
STEPHEN MULLEN PAGE 3
THERAPISTS UNLIMITED, Malvern, PA 1993 – 1997
Manager of New Client Development
Assisted in developing marketing plan to create brand awareness and increase revenues.
Spearheaded creative efforts to enhance and develop corporate collateral materials, as well as corporate
website.
Built long-term relationships with clients, dealing with multiple levels of management within customers’
organizations.
Maintained and grew client base consisting of hospitals, nursing homes and private outpatient facilities
for a healthcare staffing organization.
Worked with staffing department to fulfill short- and long-term coverage assignments for physical,
occupational and speech therapists to meet client demand.
EDUCATION
B.S., Marketing, WEST CHESTER UNIVERSITY, West Chester, PA
AWARDS & COMMUNITY INVOLVEMENT
American City Business Journals Eagle Award for Excellence, April 2001
Board of Directors, Police Athletic League
Volunteer, Philadelphia Cares, 2003
Committee Member, Tools for Schools, Philadelphia School District
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