Sales Management

Mark Sigal

**** ********* ******, *** *********, CA 94123

Mobile: 415-***-**** Email: ****@*******.*** Blog: www.thenetworkgarden.com

Profile: Eight-time entrepreneur (four times as co-founder) and ‘platform guy’ with deep domain

expertise in digital media, social networking, software-as-a-service, systems management and

embedded systems. I have been marketing leader (incl. product management, product marketing and

marcomm) at every one of my companies dating back to 1996. Through my ventures, I have

negotiated numerous transactions with big-name Media, Mobile, Internet, Advertising, Gaming and

Music companies in the areas of Sales, Distribution, Technology Integration and M&A.

Ideal Roles: CEO, CMO, VP of Products/Marketing, Business Development and Sales

Accomplishments

Four liquidity events: Rapid Logic (sold to Wind River); Me.com (sold to Apple); Whistle

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Communications (sold to IBM); Tribe Communications (sold to Zoom Telephonics)

Grew Rapid Logic, as Founding CEO, to $10M run rate with 150 customers, 40% of revenues from

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existing customer add- ons, and successful $67M acquisition by Wind River

First Internet Kiosk Network; Top 10 Online Video Site; 5th Fastest Growing Privately Held Co.

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Professional Experience

Me.com/Apple 9/05-Present

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CEO/Board Member

- Social media/community building platform company; Developed: Profiles, Blogging, Forums,

Discussion Groups, Video Channels, Viral Widgets, Sharing, Tagging, Commenting, APIs, more

- Sold Me.com and consumer-related assets to Apple as part of MobileMe offering

vSocial 9/05-Present

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CEO/Founder/Board Member

- Online video-focused SaaS platform targeting the social media promotions space; secured

customer wins with UPS, C hevy, Disney, TheKnot, Vespa, Fosters, Hallmark, Ford and many others

- Launched Twiddeo (mobile video meets Twitter), grew vSocial.com consumer video site to Top 10

video site; raised $2.2M; took product team through four major releases, 18 point releases

UXComm 3/04-3/08

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CEO/Board member

- Recruited by Foundation Capital and OVP Venture Partners to refine product strategy and build

management team for Series “A” stage startup, secured $4.6M follow-on investment

- Refocused company from software developer’s kit vendor targeting modular system OEMs to

datacenter automation software platform provider targeting service-oriented enterprises

- Secured C-level relationships with Deutsche Telekom, Harvard, Intel, MCI, Lockheed Martin

Verdada/Middleband Group 3/01-2/04

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Founder

- Incubated and self-funded online ‘companion application’ software startup through beta release

- Created composite web services application built around MapPoint.NET, Amazon and Citysearch

- Wrote business plan, drove partner/financing; secured relationships with Amazon and Citysearch

- Consulting arm provided “virtual VP of Marketing” services to multiple early/mid-stage start-ups

Rapid Logic/Wind River 10/96-2/01

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CEO/Founder/Board member

- Built 55-person device management software platform business from inception through economic

viability, 3.0 product stage, market leadership and a $67M acquisition by industry leader, Wind River

Directed corporate activities, oversaw management team in the following areas:

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Marketing: drove product management, product marketing, marketing communications

Sales: established channels, business model leading to wins at Sony, Cisco, Nortel, etc.

Product strategy, tactical development plan, road map for industry-leading RapidControl suite

Formalized employee recruiting, enhancement and retention plan; set core values, culture

Implemented accounting and financial control from no help to bookkeeper to controller

IT infrastructure staged to support source control, backup, CRM, secure multi-office access

Reported to Board of Directors: delivered metrics, monthly reporting, outlook, P&L

Point person on relationship management with customers, sales channels, key partners

Fundraising (secured Series “A,” “B” and “C” venture financing rounds)

Contracts (SLA’s, financings, partnership agreements, employee matters, company sale)

Director-level role upon Wind River acquisition in 10/00

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Tribe Communications 1/94-9/96

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Director of Western Regional Sales

- Became company’s top sales producer by working directly with educational, small business and

entertainment industry customers, and by building indirect reseller and distributor channel,

resulting in multiple sales to Apple, Cisco, E! Entertainment, and numerous school districts

- Key contributor to outbound marketing communications and product marketing efforts, including

creating product brochures, direct mail pieces and company sales presentations

- Emerged as an expert in packet-switching, routing, and remote access technologies; regularly

created network topologies for key customer pitches (I did layout and design in Adobe Illustrator)

- Saw company through acquisition by modem manufacturer Zoom Telephonics, and spin-off that

became Whistle Communications (where I was a Series A investor), later acquired by IBM

CafeNet Online 1/94-3/97

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Founder

- Conceived, self-funded and developed the first network of coin-operated internet terminals, with

locations from Southern California to San Francisco

- Grew business to consistent monthly cash flow profitability on an investment of $36K

CBM/Northern California 8/88-12/93

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Director of Marketing & New Business Development/Founder

- Built real estate asset management company into one of the top 20 largest real estate companies

in the Bay Area (according to the Business Journal), with a portfolio of more than 100 shopping

centers, and over 1.5 million square feet under management/brokerage control

- Bootstrapped the business, growing it to consistent profitability, in the process opening regional

offices in Fremont, San Jose, Burlingame, Concord and Sacramento

Activities

Operate the popular digital media blog, The Network Garden: www.thenetworkgarden.com

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Founded Chatopic topical discussion group (six years running)

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Ten year Bikram Yoga practice as part of mental/physical discipline

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Volunteer meal preparer, SF Rescue Mission; active in The Foundation for Camp Max Straus

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Proud papa of two young boys, good husband, avid reader, blissful skier, joyful cook

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Education

University of California, Los Angeles (Los Angeles, California)

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- BA Psychology (June, 1988) – graduated cum laude

UC Berkeley Extension (San Francisco, California)

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- Product Management & Product Marketing (Fall, 2000)

Department of Real Estate (California)

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- Real Estate Salesperson License (September, 1987)

References and backup on noted materials available upon request

Mark Sigal - Career Matrix

Company/Deliverable Department Operational Role Industry Company Began

CEO at Me.com (SnappVille Platfom) Operations Entrepreneur Social Media Me.com 2005

--- Online Community Building and Admin Plaform Marketing Product Management Social Media Me.com 2006

--- SaaS offering deployed multiple ways Marketing Product Management Social Media Me.com 2007

Built Me.com to 15 people, multiple product offerings Operations People Management Social Media Me.com 2006

Drove product strategy, PRD/MRD process on Community SaaS Marketing Product Management Social Media Me.com 2006

--- Launched Snapp Free, Snapp Pro, Snapp Enterprise Marketing Product Management Social Media Me.com 2006

--- Created automated signup, payment, provision workflow Marketing Product Management Social Media Me.com 2006

--- Integrated Snapp signup/provision with Google AdSense API Marketing Product Management Social Media Me.com 2007

--- Launched SnappVille 3.0 Marketing Product Management Social Media Me.com 2008

Secured 3 Snapp Enterprise customers (Carlson, Ragan, Batanga) Marketing Product Management Social Media Me.com 2007

Secured 50 Snapp Pro customers Marketing Product Management Social Media Me.com 2006

Secured 3000 Snapp Free communities Marketing Product Management Social Media Me.com 2007

Sold Me.com to Apple Operations Financial Management Social Media Me.com 2008

Created sales collateral, slide deck, wrote web content Marketing Product Marketing Social Media Me.com 2006

Instituted GoToMeeting based selling/demo Sales Virtual FTF Sales Social Media Me.com 2006

Me.com Contracts, Licensing, Partnerships, Employee Matters Operations Governance Social Media Me.com 2006

--- Crafted Snapp Free/PRO/Enterprise SaaS licenses Operations Governance Social Media Me.com 2006

--- Negotiated licenses (with customers) Operations Governance Social Media Me.com 2006

--- Negotiated separation agreements with Employees Operations Governance Social Media Me.com 2006

--- Handled employee stock grants Operations Governance Social Media Me.com 2006

--- Document review on sale of company to Apple Operations Governance Social Media Me.com 2007

Founder of vSocial (SaaS online video social media service) Operations Entrepreneur Social Media vSocial 2005

--- UGC Upload site Marketing Product Management Social Media vSocial 2005

--- Social Media Promotions Platform Marketing Product Management Social Media vSocial 2007

--- Virtual Roundtable (DVD launches) Marketing Product Management Social Media vSocial 2007

--- UPS, Ford, Fosters, US Army, TheKnot, Quaker State, Disney Marketing Product Management Social Media vSocial 2006

Secured two rounds of outside funding for vSocial Operations Financial Management Social Media vSocial 2006

Built vSocial to 20+ people, mult offices and channels Operations People Management Social Media vSocial 2006

Created MRD/PRD for vSocial UGC site Marketing Product Management Social Media vSocial 2005

--- Wirefamed presentation layer, click steps, user experience Marketing Product Management Social Media vSocial 2005

--- Wrote online help systems Marketing Product Management Social Media vSocial 2005

--- Prioritized road map Marketing Product Management Social Media vSocial 2006

Launched vConnect Social Media for Video platform Marketing Product Management Social Media vSocial 2006

--- Created video roll player widgets Marketing Product Management Social Media vSocial 2006

--- Created user badge widgets Marketing Product Management Social Media vSocial 2006

--- Created Blog It post to TypePad feature Marketing Product Management Social Media vSocial 2006

--- Created customizable video player wizard tool Marketing Product Management Social Media vSocial 2006

--- Built out multi-ad network integration (Adify, BrightRoll, et.c) Marketing Product Management Social Media vSocial 2006

--- Built out site mgt and individual content mgt admin Marketing Product Management Social Media vSocial 2006

--- Built out deep tagging, inline instancing functions Marketing Product Management Social Media vSocial 2006

--- Built out Pro Publisher, automated video channel builder Marketing Product Management Social Media vSocial 2006

--- Defined Social Networking for Video APIs Marketing Product Management Social Media vSocial 2006

Mark Sigal - Career Matrix Page 1 of 6

Launched Social Media Campaign Contest Solution Marketing Product Management Social Media vSocial 2006

--- Defined Microsite functions Marketing Product Management Social Media vSocial 2006

--- Defined Moderation/Admin functions Marketing Product Management Social Media vSocial 2006

--- Defined Analytics functions Marketing Product Management Social Media vSocial 2006

--- Customers include: Sprint, TheKnot, UPS, Fosters, Vespa Marketing Product Management Social Media vSocial 2006

Launched Virtual Roundtable Solution Marketing Product Management Social Media vSocial 2007

--- Worked w/ Disney to Define workflow, moderation, messaging Marketing Product Management Social Media vSocial 2007

--- Used on dozens of DVD release PR junkets Marketing Product Management Social Media vSocial 2007

Twiddeo Mobile Video Tweet Service Marketing Product Management Mobile vSocial 2008

Instituted GoToMeeting based selling/demo Sales Virtual FTF Sales Social Media vSocial 2006

Created sales collateral, slide deck, wrote web content Marketing Product Marketing Social Media vSocial 2006

Drove product name, logo, messaging straegy Marketing Product Marketing Social Media vSocial 2006

Operating Milestones Marketing Product Management Social Media vSocial 2006

--- Grew vSocial UGC site to top 10 video sites online ranking Marketing Product Management Social Media vSocial 2006

--- Proved systematic repeatability, cost efficiency of campaigns Marketing Product Management Social Media vSocial 2007

Created Core Values for vSocial Operations Corporate Culture Social Media vSocial 2006

--- Intellectual honesty: data and process driven Operations Corporate Culture Social Media vSocial 2006

--- Team Believers: work with people thrilled to work with Operations Corporate Culture Social Media vSocial 2006

--- Outcome-driven: it's all about the user Operations Corporate Culture Social Media vSocial 2006

Wrote by-lined articles (advertising, media pubs, online) Marketing Marcomm Social Media vSocial 2006

Presented at multiple industry trade shows Marketing Marcomm Social Media vSocial 2006

vSocial Contracts, Licensing, Partnerships, Employee Matters Operations Governance Social Media vSocial 2006

--- Crafted white lable SaaS license Operations Governance Social Media vSocial 2006

--- Negotiated licenses (with customers) Operations Governance Social Media vSocial 2006

--- Negotiated separation agreements with Employees Operations Governance Social Media vSocial 2006

--- Handled employee stock grants Operations Governance Social Media vSocial 2006

--- Negotiated Series A/B financing documents Operations Governance Social Media vSocial 2006

Founder of Rapid Logic ($10M device s/w and tools business) Operations Entrepreneur Embedded Rapid Logic 1997

CEO; Wrote Rapid Logic Business Plan Operations Financial Management Embedded Rapid Logic 1997

Secured three rounds of outside funding for Rapid Logic Operations Financial Management Embedded Rapid Logic 1997

Built to $10M business, 150 customers (Cisco, Alcatel, Sony) Sales Sales Management Embedded Rapid Logic 1997

Built Rapid Logic to 55 people, mult offices and channels Operations People Management Embedded Rapid Logic 1997

Assembled highly functional RLI board/advisors Operations Financial Management Embedded Rapid Logic 1997

--- Board meeting metrics, regularity and reporting Operations Financial Management Embedded Rapid Logic 1997

Bookeeping: from self run (QuickBooks) through Controller Operations Financial Management Embedded Rapid Logic 1997

Named second fastest growing company in Bay Area Marketing Marcomm Embedded Rapid Logic 1999

Sold Rapid Logic to Wind River for $67M Operations Financial Management Embedded Rapid Logic 2000

--- Work w/ M&A team to coordinate integration transition Operations People Management Embedded Rapid Logic 2000

--- Worked at Wind River for four months following sale Operations People Management Embedded Rapid Logic 2000

Field Sales to Technical Buyer with Sales Engineer Sales Outbound Sales Embedded Rapid Logic 1997

--- Secured initial 10+ customer wins to establish beachhead Sales Outbound Sales Embedded Rapid Logic 1997

--- Built a FTF oriented selling team (product w/ a contract) Sales Outbound Sales Embedded Rapid Logic 1997

--- Developed reseller channels, trained them, cultivated sales Sales Outbound Sales Embedded Rapid Logic 1998

Rapid Logic Market Segmentation Strategy Marketing Product Management Embedded Rapid Logic 1997

--- Competition: faced good competition, beat 8 out of 10 Marketing Product Management Embedded Rapid Logic 1997

--- Datacom, telecom, OTHER networked devices, factory, etc. Marketing Product Management Embedded Rapid Logic 1997

Mark Sigal - Career Matrix Page 2 of 6

--- Marketing Launch of Rapid Logic (PR, web, DM, milestones) Marketing Product Management Embedded Rapid Logic 1997

--- Instituted Most Favored Customer program to drive launch Marketing Product Management Embedded Rapid Logic 1997

--- Focus Groups: RapidControl product naming Marketing Product Management Embedded Rapid Logic 1997

--- Messaging 2.0 based on competitive positioning analysis Marketing Product Marketing Embedded Rapid Logic 1997

--- Always a balance between Strategic and Winnable Marketing Product Management Embedded Rapid Logic 1997

RapidControl Product Suite strategy Marketing Product Management Embedded Rapid Logic 1997

--- Unified "toolbus" to poymorphic host-data interface engine Marketing Product Management Embedded Rapid Logic 1997

--- Web, Java, Command-Line (Craft) builder tools with MIBway Marketing Product Management Embedded Rapid Logic 1997

--- Migration from Delphi to unified MFC tool bus Marketing Product Management Embedded Rapid Logic 1999

Rapid Logic Product Management Marketing Product Management Embedded Rapid Logic 1997

--- WebControl product (start to 3.0 product) Marketing Product Management Embedded Rapid Logic 1997

--- JavaControl product (Start to 3.0 product) Marketing Product Management Embedded Rapid Logic 1997

--- MIBway adaper Marketing Product Management Embedded Rapid Logic 1998

--- RapidControl for CLI (Cisco Craft command line builder tool) Marketing Product Management Embedded Rapid Logic 1999

--- Embedded customer into product development process Marketing Product Management Embedded Rapid Logic 1997

Operating Milestones Marketing Product Management Embedded Rapid Logic 1997

--- 1.0: Are these products designed to work togeher? Marketing Product Management Embedded Rapid Logic 1997

--- 2.0 RapidControl product release gets to 1+1=3 Marketing Product Management Embedded Rapid Logic 1998

--- RapidControl: unified device management - 3.0 launch Marketing Product Management Embedded Rapid Logic 2000

--- Vader scaleable messaging with payload automation Marketing Product Management Embedded Rapid Logic 2001

Rapid Logic Product Marketing Marketing Product Marketing Embedded Rapid Logic 1997

--- Wrote, designed datasheets for RapidControl products Marketing Product Marketing Embedded Rapid Logic 1997

--- WebControl: "How" white paper Marketing Product Marketing Embedded Rapid Logic 1997

--- Unified Device Management: "Why" white paper Marketing Product Marketing Embedded Rapid Logic 1997

--- JavaControl white paper Marketing Product Marketing Embedded Rapid Logic 1997

--- RapidControl for CLI white paper Marketing Product Marketing Embedded Rapid Logic 2000

Rapid Logic Sales Engineering Sales Sales Engineering Embedded Rapid Logic 1997

--- Created sales collateral, slide deck, wrote web content Marketing Product Marketing Embedded Rapid Logic 1997

--- Created Customer Profile (Redback, Brocade); In a Nutshell Marketing Product Marketing Embedded Rapid Logic 1997

--- Drove product name, logo, messaging straegy Marketing Product Marketing Embedded Rapid Logic 1997

--- Crafted Sales Engineer product demo for sales meetings Sales Sales Management Embedded Rapid Logic 1997

--- How to Sell RapidControl, How to Recognize Opp (for Channel) Sales Sales Management Embedded Rapid Logic 1997

Quarterly Direct Mail campaigns Marketing Marcomm Embedded Rapid Logic 1997

--- Get out of the slow lane mailer Marketing Marcomm Embedded Rapid Logic 1997

--- Smart people, dumb statements mailer Marketing Marcomm Embedded Rapid Logic 1997

--- Top 10 Mistakes mailer Marketing Marcomm Embedded Rapid Logic 1997

Direct Mail campaign around RLI white papers Marketing Marcomm Embedded Rapid Logic 1997

ClubWeb marketing seminars (SF, Bos, Chi, SD, DC, etc.) Marketing Marcomm Embedded Rapid Logic 1998

Rapid Logic Marketing Communications Marketing Marcomm Embedded Rapid Logic 1997

--- Twice monthly press releases Marketing Marcomm Embedded Rapid Logic 1997

--- Quarterly Newsletter: Rapid Control Times Marketing Marcomm Embedded Rapid Logic 1998

Wrote by-lined articles (EE Times, tech pubs) Marketing Marcomm Embedded Rapid Logic 1997

Presented at trade shows (Internet, Broadband, Ventures) Marketing Marcomm Embedded Rapid Logic 1997

Exhibited at 4-6 trade shows/year Marketing Marcomm Embedded Rapid Logic 1997

Mark Sigal - Career Matrix Page 3 of 6

Created varied chatchka for trade shows Marketing Marcomm Embedded Rapid Logic 1998

Core Values Driven Culture Operations Corporate Culture Embedded Rapid Logic 1997

--- Embed customers, partners, employees, investors Operations Corporate Culture Embedded Rapid Logic 1997

--- Improve our People: build a learning organization Operations Corporate Culture Embedded Rapid Logic 1997

--- Embrace and extend enabling technologies Operations Corporate Culture Embedded Rapid Logic 1997

--- Creative ownership with accountability Operations Corporate Culture Embedded Rapid Logic 1997

--- Pursue BIG, hairy, audacious goals Operations Corporate Culture Embedded Rapid Logic 1997

RLI Contracts, Licensing, Partnerships, Employee Matters Operations Governance Embedded Rapid Logic 1997

--- Crafted OEM product license (with royalties) Operations Governance Embedded Rapid Logic 1997

--- Negotiated OEM product licenses (with customers) Operations Governance Embedded Rapid Logic 1997

--- Negotiated reseller agreement with ISI, Wind River, ENEA Operations Governance Embedded Rapid Logic 1997

--- Negotiated separation agreements with Employees Operations Governance Embedded Rapid Logic 1997

--- Handled employee stock grants Operations Governance Embedded Rapid Logic 1997

--- Negotiated Series A/B/C financing documents Operations Governance Embedded Rapid Logic 1997

--- Negotiated and Papered Sale of Co. to Wind River Operations Governance Embedded Rapid Logic 2000

Established/Managed equity (team) budget Operations Governance Embedded Rapid Logic 1997

Founder of CafeNet (15 Internet kiosks - SF/LA market) Operations Entrepreneur Net Device CafeNet 1995

Wrote CafeNet Business Plan Operations Financial Management Net Device CafeNet 1995

Marketing Launch of CafeNet (PR, web, milestones) Marketing Marcomm Net Device CafeNet 1995

CafeNet Internet Terminals and Service Marketing Product Management Net Device CafeNet 1995

--- Designed kiosk terminal 'furniture' Marketing Product Management Net Device CafeNet 1995

--- Designed client front end UI and workflow (wireframes) Marketing Product Management Net Device CafeNet 1995

--- Designed backend authentication, account, session service Marketing Product Management Net Device CafeNet 1995

--- Sourced coin-operated input devices Marketing Product Management Net Device CafeNet 1995

--- Created CafeNet collateral and How To Documents Marketing Product Management Net Device CafeNet 1995

Secured CafeNet terminal sites in SF/LA Sales Outbound Sales Net Device CafeNet 1995

Coin collection and field maintenance of kiosks Operations Field Maintenance Net Device CafeNet 1995

Proved out viability of CafeNet cash flow model in two geo mkts Operations Financial Management Net Device CafeNet 1995

Tribe Comm: Territorial Sales Responsibility ($2M business) Sales Quota Sales Net Device Tribe 1994

--- Packet switching, remote access, IP routing hardware vendor Sales Outbound Sales Net Device Tribe 1994

--- Cold calling and FTF selling Sales Outbound Sales Net Device Tribe 1994

--- Built reseller and distribution channels (three tier) Sales Outbound Sales Net Device Tribe 1994

--- Worked trade show circuit (~10 events/year) Sales Outbound Sales Net Device Tribe 1994

--- Sold to major accounts: Apple, Cisco, E!, school districts Sales Outbound Sales Net Device Tribe 1994

Direct Marketing/eMarketing via best CRM ever Marketing Marcomm Net Device Tribe 1994

Created Networking Topologies for school districts Sales Sales Engineer Net Device Tribe 1994

Learned Router Configuration/Administration IT Systems Admin Net Device Tribe 1994

Created Data Sheets (TribeHub, TribeStar, TL2/8) Marketing Product Marketing Net Device Tribe 1994

Pioneered Web-based device management Marketing Product Management Net Device Tribe 1994

Divestiture of Tribe; acquisition by Zoom Operations Financial Management Net Device Tribe 1996

Pricing and Sales Bundle Creation Marketing Product Marketing Net Device Tribe 1994

Mark Sigal - Career Matrix Page 4 of 6

THE MIDDLEBAND GROUP (Consulting, Advisory, Investing) Operations Entrepreneur Variety TMG 2001

--- Functioning Baskets strategy (hedge risk; rollup strategy) Operations Entrepreneur Variety TMG 2001

The Network Garden digital media blog (300 posts) Marketing Marcomm Social Media TMG 2005

--- 10+ articles on Apple and the iPhone Platform Marketing Marcomm Social Media TMG 2005

--- 30+ articles on Digital Media in a Mobile Broadband Age Marketing Marcomm Social Media TMG 2005

--- 25+ articles on Financial Crisis and Politics Marketing Marcomm Social Media TMG 2005

--- 25+ articles on Career coaching and Life philosophy Marketing Marcomm Social Media TMG 2005

--- Pattern recognition, Community, Social Media Rules Marketing Marcomm Social Media TMG 2005

--- Commenting and Breadcrumbing Marketing Marcomm Social Media TMG 2005

Insider Engine (insider buying arbitrage financial reporting) Marketing Product Management Investing Verdi Cap 2006

Funded the software development based on proprietary algorithm Marketing Product Management Investing Verdi Cap 2006

--- Created and mapped out insider engine algorithm Marketing Product Management Investing Verdi Cap 2006

--- Created wireframes, worked with developer to perfect worflow Marketing Product Management Investing Verdi Cap 2006

--- Built out and back tested 4 tracking portfolios to validate Marketing Product Management Investing Verdi Cap 2006

--- Funded 3 stock porfolios (so far) based solely on system data Investing Angel Investing Investing Verdi Cap 2006

Perfected a workflow for back testing portfolio performance Marketing Product Management Investing Verdi Cap 2006

--- Found stock portfolio management S/W that supports Marketing Product Management Investing Verdi Cap 2006

Virtual VP (Consulting and Advise/Assist Services) Marketing Virtual CMO Variety TMG 2002

--- Phoenix Energy biomass energy systems Marketing Virtual CMO Energy TMG 2008

--- MDC episodic web programming Marketing Virtual CMO Social Media TMG 2008

--- Square Connect universal remote via iPhone gateway Marketing Virtual CMO Mobile TMG 2009

--- Julia automated comment moderation management Marketing Virtual CMO Social Media TMG 2009

--- Peerset psychographic targeting, introspection tools Marketing Virtual CMO Social Media TMG 2008

--- GoAhead fault reliance software Marketing Virtual CMO Embedded TMG 2003

--- NewMonics embedded JVM Marketing Virtual CMO Embedded TMG 2002

UXComm/Virtugo (Datacenter automation/sys mgt. startup) Operations Entrepreneur Sys. Mgt. UxComm 2004

--- CEO in a VC-funded turnaround (Foundation/OVP/Intel) Operations Financial Management Sys. Mgt. UxComm 2004

--- Spent a year in operator role (CEO) before moving to board Operations Governance Sys. Mgt. UxComm 2004

--- Four days/week travel to Beaverton office where tech team Marketing Product Management Sys. Mgt. UxComm 2004

--- Multiple CEO road shows selling product vision to enterprises Sales Outbound Sales Sys. Mgt. UxComm 2004

Tawkey Narrative (CB Radio 2.0 concept) Marketing Product Management Mobile TMG 2009

--- Touch Post Model - Tweetalog (proprietary) Marketing Product Management Mobile TMG 2009

--- Tweetbox (message, handle, payload) Marketing Product Management Mobile TMG 2009

--- InfoDex (shared content libraries - download, link, stream) Marketing Product Management Mobile TMG 2009

--- Integrated Player (runtime) Marketing Product Management Mobile TMG 2009

Mark Sigal - Career Matrix Page 5 of 6

Other Projects Marketing Product Management Variety TMG 2002

VeeClip mass cust video ad creation/stock repository Marketing Product Management Mobile TMG 2005

Co creation 'prize marketplace' for graphic design Marketing Product Management eCommerce TMG 2008

Right Here Now services (Justin.tv, whose here now) Marketing Product Management Mobile TMG 2009

--- Content overlay services live sports, DVDs Marketing Product Management Mobile TMG 2009

Google Maps Enabled virtual world (scavenger, meetups) Marketing Product Management Mobile TMG 2008

POS service (affiliate card, local loyalty) Marketing Product Management Mobile TMG 2008

Angel Investing Investing Angel Investing Variety TMG 1996

Seed Investor in Whistle Communications (sold - IBM - $100M) Investing Angel Investing Net Device Whistle 1996

Seed Investor in Kenamea Investing Angel Investing Middleware Kenamea 1999

Founder of CBM/Northern California ($1M business) Operations Entrepreneur Real Estate CBM 1988

Wrote and implemented CBM Business Plan Operations Financial Management Real Estate CBM 1988

Developed and executed CBM Expansion Plan Operations Financial Management Real Estate CBM 1990

Primary responsibility for customer account acquisition Sales Outbound Sales Real Estate CBM 1988

--- Cold calling and FTF selling Sales Outbound Sales Real Estate CBM 1988

Grew from no presence to "top" Bay Area firm (market leader) Sales Sales Management Real Estate CBM 1988

--- San Fernando Valley territory Sales Sales Management Real Estate CBM 1988

--- Bay Area and Sacramento Sales Sales Management Real Estate CBM 1989

Real Estate Portfolio Management (lease, manage, sell) Operations Asset Management Real Estate CBM 1988

--- Property management (maint/rent colllect/acccount) Operations Asset Management Real Estate CBM 1988

Direct Mail Tri-Fold Mailer (CBM Services) Marketing Product Marketing Real Estate CBM 1988

Built and Managed a Staff Size of 30 Operations People Management Real Estate CBM 1988

Growth strategy: revenue bound Operations Financial Management Real Estate CBM 1988

Managed interface with parent company and their parent co. Operations Financial Management Real Estate CBM 1988

Secured top 20 fastest growing brokers in Business Journal Marketing Marcomm Real Estate CBM 1993

Wrote by-lined articles (real estate industry analysis) Marketing Marcomm Real Estate CBM 1992

Mark Sigal - Career Matrix Page 6 of 6

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