Sales Software

REID J. CARLSON

**** ***** **** ***** ***** • TUCSON, AZ 85745

PHONE 520-***-**** • E-MAIL: *******@*******.***

QUALIFICATIONS SUMMARY

Experienced communications professional with over 9 years in the field and a background in radio,

television, and film with the additional familiarity of print and web design. Successful in building &

maintaining client relationships, team communications, and resource allocation to meet strategic

goals. Creative, personable, and able to meet deadlines. BA degree with major of communications

and a minor of business administration. Strengths include:

• Software Implementation

• Project Management

• Public and Media Relations

• Contract/Order Management

• Technical Support

WORK EXPERIENCE

WideOrbit Inc., San Francisco, CA, April 2006 to May 2009

The leader in business management software for Media

IMPLEMENTATION SPECIALIST

• Installed and configured mission critical software for broadcast clients.

• Analyzed specific business needs of clients through the use of Microsoft's LiveMeeting

and conference calls.

• Developed training programs that reflects the client's specific work flow needs.

• Managed installation teams for single station and large scale corporate installs.

• Trained clients in classroom and individual settings both on-site and via LiveMeeting.

• Ensured smooth transition between mission critical software systems and proper

communication with other third party software programs already installed.

• Provided initial post-installation support.

• Identified additional needed features to make clients more efficient and communicated

the need and design to the development team.

• Developed external training material and communication documents

to facilitate better service to all clients.

• Evaluated early Beta releases of major software upgrades for bugs and worked with the

development team to fix them.

VMS, Tucson, AZ, November 2005 to April 2006

Privately owned national media market research firm serving most Fortune 1000 companies.

MEDIA RELATIONS ASSOCIATE

Relationship Development and Communications

• Develop and maintain relationships with some 500 media outlets spread over several states for the

purpose of collecting quarterly competitive information and promoting the VoiceTrak study

• Pitch the VoiceTrak study to those outlets that do not participate

• Responsible for all communication between media outlet and VMS including mailings and reports

Database Maintenance

• Maintain a database that included station and contact information as well as a reporting history and

a contact history

KMSB/KTTU Television, Tucson, AZ, July 2002 to November 2005

A local FOX/UPN television station duopoly that features Tucson’s #1 news @ nine.

SALES ASSISTANT

Contracts

• Assisted NSM in tracking and confirmation of orders from various National sales offices

• Was primary contact for determining and processing makegoods/discrepancies

Inventory Specialist

• Updated and monitored inventory 3 and 4 weeks in advance

• Developed and maintained Paid Programming Calendar and pitched openings in schedule

• Developed and maintained sports and specials grid to ensure proper placement of ads

• Supported Traffic department by placing spots, doing copy, and finalizing logs when necessary

Training

• Fluent in broadcasting programs: OSI, BIAS, MediaLine, and Availz

Microsoft/Convergys, Tucson, AZ, September 2001 to July 2002

A global leader in relationship management

WINDOWS XP TECHNICAL SUPPORT ENGINEER

Software

• Windows XP Home Edition, Windows XP Professional, Windows XP Plus!, and Internet Explorer 6

Support

• Provided inbound technical support for a number of issue(s) including installation, networking,

security, hardware & device compatibility, software compatibility, and overall user experience

Training

• Fully trained with more than 160 hours of Microsoft curriculum on the Windows XP platform

NON-PROFIT EXPERIENCE

Santa Barbara International Film Festival, Santa Barbara, CA

World renown film festival held in Santa Barbara, CA

February 2002 to March 2002

ASSISTANT

Promotions

• Developed and presented partnership opportunity(s) to Santa Barbara businesses resulting in store

displays promoting the Festival

• Responsible for promoting the festival and the films contained therein

• Implemented strategic local events to reach community and increase ticket sales

Public Relations

• Responsible for duties including answering phone inquiries, maintaining files and daily operations

• Coordinated receiving and distribution of materials

90.9 FM KWRB, Sierra Vista, AZ

a non-commercial, listener-supported radio station in Sierra Vista, AZ

1996-1997

DISC JOCKEY

On Air Personality

• Performed live and recorded promos as well as station ID’s

Program Administrator

• Ensured that every program and promo was run at the correct time

• Switched between network and local programming

EDUCATION

1997 – 2002 Bachelor of Arts, 2002

Trinity Western University, Langley, BC

Major: Communications Minor: Business Administration

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