Marketing Manager

ANDREW J. SALMEN

**** **** **. • Woodbury, MN ***29 • 612-***-**** • ********@*****.***

P U B L I C R E L A T I O N S, M E D IA P R O D U C T I O N, M A R K E T IN G D IR E C T O R

AND

Talented, results-producing professional with a proven record of accomplishment in planning and leading

comprehensive Marketing, Public Relations, and Communication initiatives. Adept at communicating with

corporate executives, media professionals, vendors, and high-level athletes and celebrities. Motivated, energetic

professional with proven success in public relations, media production, and strategic marketing. Ability to perform

under time constraints and deadlines. Skilled manager; able to build and guide top-performing teams.

Proficient in Media and Public Relations Excellent presentation, verbal and written

Experienced media production in varying formats communication skills

Event and Game-Day Management Experience Market Research & Analysis

Experience working with C-level corporate Web Development & Management

Executives HTML, CSS, PHP, ActionScript 3.0

Team Building & Management Business Development

Professional Experience

Director of Public Relations, 2006-Present

Marketing Manager, 2005 – 2006

Solstice Film Festival – St. Paul, Minnesota

Develop, execute, and manage comprehensive integrated marketing and public relations initiatives designed to

penetrate and grow targeted markets. Lead and direct forward-thinking marketing team. Prepare and manage

marketing/PR budget. Communicate with media, sponsors, film executives and celebrities to coordinate overall

marketing and PR effort. Event media-management and coordination.

Achievements:

Lead PR/marketing initiative that landed global industry leading sponsors: Warner Brothers Home Video,

Anheuser-Busch, Comcast, etc.

Increased on-line presence by 200% by spearheading creation and implementation of highly effective on-

line marketing campaign.

Initiated Marketing/PR campaign that increased national and global awareness including press tour through

various media outlets (TV, Radio, Print, On-line).

Media Sales Consultant, 2007- 2008

Media News Group – St. Paul, Minnesota

Design, sell, and initiate marketing campaigns through consultative communication and presentation. Translate and

prioritize clients’ needs and marketing objectives into advertising and public relation solutions. Increase and

maintain marketing initiatives for current and perspective clients.

Achievements:

Established and maintained 90% retention of current clients.

Increased new business by 40 % through prospecting and consultative initiatives.

Associate Producer, 2004 – 2006

KSTP-TV (ABC) – St. Paul, Minnesota

Write, edit and produce content for daily and nightly news casts and special programming such as “Vikings Sports

Wrap” and “High School Sports Wrap”. On location interviews, news gathering and story development.

Communicate with various Athletic departments, Sports Franchises and venues to coordinate game-day or event

media-management. Maintained relationships with media liaisons.

Achievements:

Producer for #1 rated high school highlights show in the market.

Increased ratings and market share in every quarter.

On-Air Announcer/Co-Host; 2002-04

ESPN Radio – La Crosse, WI

On-air announcer for Sporscenter™ updates and co-host of the “Local Show”; a two-hour show reporting on the

local sports news. Responsible for story generation, interview, game-day reporting, guest prep and management.

Achievements:

Help to create, launch, and sustain the #1 rated local sports how in the market

Maintained attendance of high-profile guests such as Karl Ravech, Tony Kornheiser, professional athletes,

and national personalities.

Education and Credentials:

Winona State University – Winona, Minnesota, 2004

Bachelor of Arts Degree, Mass Communications (Broadcast Journalism and Marketing emphasis)

Business Administration and Coaching Minor

GPA - 3.59

NCAA Division II Football, 1999-2003 Winona State University Warriors

3 NSIC Conference Championships

2 NCAA Playoff Appearances

2 Bowl Game Appearances (1 Bowl Championship)

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