Sales Manager
Resume:
Steven E. Smith
*** *. ******* **., *******, AZ 85003
602-***-**** ******@**********.***
Product Manager / Product Marketing Manager
Accomplished Product Manager, successfully positioning and delivering a variety of products in multiple
industries. Created sizable revenue opportunities via strategic marketing and channel development.
Successfully managed and delivered a variety of products, including applications software, operating
systems software, hardware, mobile devices, electronic packaging and leading edge business
processes.
Areas of Expertise
Product Management Product Marketing Project Management Technical Management
Business to Business (B2B) Strategic Marketing Entrepreneurial Ventures Budget Management
Training Business Plans Proposals Contracts and Negotiations
Professional Experience
Clareity Security Financial Services Group, Scottsdale, AZ
Director, Product Marketing, /2007 – 2008
Led all Product Marketing activities for Clareity Security Financial Services Group’s identity
authentication solutions for online banking and online payments.
• Developed marketing strategies, defined product features, produced collateral documentation and
supported channel relationships. In less than 1 year positioned product as a key contender in online
banking security market.
• Helped close channel partner deal with industry leader First Data Corp, resulting in multi-year, multi-
million dollar revenue opportunity for Clareity. Worked directly with First Data to create sales kit for
their 150+ banking industry sales force; conducted sales force training and support; supported First
Data sales team as Subject Matter Expert for online identity authentication solutions resulting in initial
sales to internal First Data business groups.
• Developed patent pending solution for increasing security of online banking and online payments.
SynerPoint, Inc., Phoenix, Arizona
Founder and President, 2002 – current
SynerPoint provides Business Development, Product Marketing and Product Management consulting
services to technology companies focusing on B2B sales. Services cover: market analysis, product
requirements definitions, technology risk assessment and strategic market channel development.
Sample projects include:
• Led Product Marketing for PocketServer, a developer of Internet security solutions for banks.
Cultivated relationships with American Express and MasterCard International, resulting in ongoing
software development contracts for PocketServer, and distribution of the company’s products to
multiple European banks.
• Managed vendor relationships and product direction for CUNA Network Services, a reseller of
electronic financial services products with over 500 financial institution customers and 12 electronic
banking related products. Implemented and managed automated product configuration control
system, resulting in error reduction and 100% efficiency improvement in managing vendor product
documentation.
Steven E. Smith Page 2 of 2
• Developed a proprietary solution for an electronic prescription issuance and tracking system for
VitalSmart, a start-up healthcare services company. Managed prototype development project
resulting in delivery of a fully functioning demonstration of the technology. Assisted company in
pursuing patent for the underlying method of prescription tracking.
Touch Technology International, Inc., Phoenix, Arizona
Senior Vice President, Product Marketing, 1997 – 2002
Managed company’s secure smart card software applications from development phase to leading
positions in smart card applications markets.
• Closed first sale of TTI’s “CardTouch” smart card transaction processing system to Telus
Communications, resulting in Telus issuing and managing secure campus cards for multiple colleges
in Western Canada.
• Led product marketing team in delivery of TTI’s secure personal database application resulting in
closing deal with American Express to issue the application on smart cards throughout Europe.
• Managed promotion, PR and major industry relationships including American Express and First Data
Corp, positioning TTI as the top smart card application provider in the U.S.
Vice President, Engineering, 1994 – 1997
• Led 30-person R&D team in development and delivery of innovative secure payments software
employing cryptography and smart cards resulting in delivery of the first secure electronic cash
transaction processing system in the U.S.
• Implemented structured project management methods and structured development processes,
producing increased efficiency and accuracy in code development, testing and delivery.
Additional Experience and Qualifications
• Vice President, R&D, Triplex, Inc, Torrance, CA., a leader in computer controlled safety systems for
industrial process control
• Senior Engineer, Litton Guidance and Control, Woodland Hills, CA
• Former United States representative and key contributor to the International Electrotechnical
Commission (IEC) standard 61508, “Functional Safety of Programmable Electronic Safety-Related
Systems” – the definitive international standard for use of computers in safety-related industrial
processes
• U.S. patent 4,967,347 (and related foreign patents) "Multiple Redundant Fault Detection and Method
for its Use"
• U.S. patent pending 60/999,866, “Transaction Verification and User Authentication Over Independent
Network”
• Former Vice President, California Kappa Chapter of Tau Beta Pi Engineering Honor Society
• U.S. DoD Secret Clearance (inactive)
Education
• BS, Engineering with honors, California State University, Northridge
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