Project Manager Marketing

LEA VAN BELLINGER

**** ********* **** • Golden Valley, MN 55422 • Phone:

952-***-**** • E-mail: *************@*****.***

DYNAMIC AND RESULTS-ORIENTED account and project manager with 10+ years of

experience in building strategic relationships across company-wide business channels to deliver

marketing, advertising, and merchandising programs that increase revenue and strengthen brand

identity.

PROFESSIONAL EXPERIENCE

AMERIPRISE • Minneapolis, MN • August 2007 – February 2009

Managed communication projects and process for Riversource. Implemented a Marketing

Resource Management tool to centralize and organize work.

Sr. Marketing Manager

• Managed the Riversource creative service team brand marketing projects through the

department.

• Managed traffic coordinators and process flow which resulted in projects being completed

faster.

• Managed retail and institutional marketing communication projects.

• Developed cross company “agency feel” marketing process which resulted in a Chairman’s

Award.

TARGET, CORP. • Minneapolis, MN • June 2004 – August 2007

Marketing Planning Specialist, Packaging • January 2005 – August 2007

Managed private label food and pet brands including Archer Farms, Market Pantry, Choxie,

Sutton & Dodge, Boots and Barkley and Pet Essentials. Served as key liaison between

merchandising and marketing, ensuring that marketing programs are executed and on budget.

• Partnered with Private Label food merchants to launch new brands for Choxie and Sutton &

Dodge along with ongoing brand management for Archer Farms and Market Pantry which

resulted in increased sales for the company.

• Managed the redevelopment and launch of private label food brands: Pet Essentials, Boots and

Barkley and Lifelong resulting in sales growth for the department.

• Led cross-functional team that created packaging for over 4000 new private label food and pet

products.

• Closely managed marketing budget, coming in under budget.

• Managed Halloween 2007 store wide cross functional event which increased sales and

awareness.

Marketing Planning Specialist, ISM Marketing • June 2004 – January 2005

W orked with cross functional disciplines to deliver effective in store marketing plans for Super

Target.

• Led Pets department in store marketing department re- branding creating a better shopping

experience for the guest.

• Built client and cross-functional relationships to ensure all program deliverables were met.

• Governed departmental budgets coming in under budget by 5%.

• Managed multiple project timelines and cross functional teams.

BEST BUY, CO. • Richfield, MN • August 2002 – May 2004

Advanced rapidly through a series of increasingly responsible positions with this national retail

chain specializing in consumer electronic, entertainment and technology products.

Project Manager, Experience Development Group • April 2003 – May 2004

Developed store experience strategies for internal clients by fostering solutions-based

relationship, assessing complex needs, and proactively gaining insight into the target audience as

well as program objectives.

• Oversaw the efficient execution of strategic company initiatives, including new store openings;

remodels; and acted as a liaison with other departments and executives, units or organizations.

• Orchestrated collaborative spirit between client and cross-functional stakeholders to ensure all

program deliverables were met.

• Govern project budgets up to $20MM through creative cost reduction, projects and focus.

• Created and managed multiple project timelines.

Visual Merchandising Manager- Promotions and Events, Experience Development Group •

August 2002 - April 2003

Acted as account manager to Promotions and Events department to lead planning activities,

workflow and timely delivery of print marketing programs and high-profile marketing events.

Developed tactical project plans across various business units, including consumer brand,

graphic design, print production and field operations.

• Coordinated the design and execution of company branding initiatives.

• Created new process for promotions and events team to streamline project requests resulting in

projects coming in on time and under budget.

• Selected by Director for cross-functional project team charged with transitioning in-store

promotional signage and events.

OTHER WORK EXPERIENCE

THE GEM GROUP • Minneapolis, MN • June 2001 – August 2002

Account Executive, Client Services

YAMAMOTO MOSS • Minneapolis, MN • September 1999 – May 2001

Assistant Account Manager, Client Services Department

OTHER EXPERIENCE

NORWEST EMPLOYEE CONTRIBUTION COUNCIL

MINNESOTA AIDS PROJECT

TARGET READING BUDDIES & MEALS ON WHEELS

AMERIPRISE PEN PAL PROGRAM •

EDUCATION

Bachelor of Science, Child Psychology- University of Minnesota, Minneapolis

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