Marketing Management

Justin Wishne

********@*****.***

Cell: 847-***-****

**** ******* ***** **** * Wauconda, IL 60084

EDUCATION

University of Illinois at Urbana-Champaign

Bachelor of Science in Marketing May 2009

Bachelor of Science in Management: International Business May 2009

GPA: 3.75/4.00

Dean’s List

Class of 2009 Dean’s Scroll Award

• Awarded to the top ten of 700+ seniors in the College of Business based on a combination of academic

excellence, leadership ability, and professional experience

WORK EXPERIENCE

Discover Financial Services, Riverwoods, IL May 2008 - August 2008

Marketing Intern-New Product Development

• Researched potential vendors, set evaluation criteria, and analyzed multiple requests for proposals to find a

vendor for a new fee-based product aimed at the small business market

• Led in the design of a primary research project used to develop targeted emotional messaging strategies for a

new health insurance product

• Conducted a competitive analysis on 10 companies in the insurance marketplace and tracked marketing

channel utilization and messaging strategies

• Completed 10+ hours of training on project management, negotiations, and leadership/management topics

Motorola, Inc., Schaumburg, IL May 2007 - August 2007

Strategic Marketing Intern

• Conducted a full analysis on the efficacy of a B2B direct mail customer loyalty program and measured ROI

- Recommended program enhancements to reduce costs by over $100,000, increase customer engagement,

and promote reinvestment within the company

- Developed an implementation timeline to rollout changes in the US and expand the program into Canada

- Presented results to over 30 people, including senior management

• Created automated Visual Basic/Excel coding to significantly improve process efficiencies

Illini Media, Champaign, IL September 2005 - May 2006

Marketing Intern, The Daily Illini newspaper

• Planned and executed promotional events, including an Academy Awards contest with 2,400 participants

LEADERSHIP EXPERIENCE & ACTIVITIES

American Marketing Association September 2005 – May 2009

President May 2008 – May 2009

• Received “Distinguished Chapter Award” from International AMA office for ranking within the top 8 of 145

collegiate chapters across the United States and Canada

• Increased membership by 38%, from 103 to 142, through innovative membership initiatives

• Achieved a 150% growth in average meeting attendance by implementing targeted incentive programs

• Managed and motivated 5 vice presidents and oversaw 10 directors

• Established a mission statement, vision statement, and organizational chart aimed at streamlining

communications and increasing structure and accountability within the organization

Vice President of Programming & Corporate Relations May 2007 - May 2008

• Initiated a chapter branding campaign designed to increase the organization’s recognition and equity

• Introduced a sponsorship program to raise $4,500 in additional revenue through company donations

• Led 7 project managers and oversaw 35 team members in developing a marketing campaign for Motorola

Director, National Public Relations Committee August 2006 - May 2007

• Generated over 200 leads for Kaplan Test Prep through on campus advertising and promotional events

Business Council January 2007 – May 2009

Co-Chair, Public Relations Committee January 2008 – December 2008

• Networked with business professionals to arrange for corporate speakers at all general meetings

SKILLS

Microsoft Office Suite • Microsoft Publisher • Microsoft Access • SQL • Visual Basic

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