JON E. USRY
***** **** ***** ***** • Dallas, Texas 75229 • H 214-***-**** • C 469-***-**** • ******@*****.***
SUMMARY
An analytical and goal-oriented sales and marketing professional with broad-based experience in strategic
planning, sales account management, project management, business development, brand management, and
product development. A confident decision maker who thrives in cross-functional situations, and has a
proven track record of delivering top results. Adept at interpersonal communications, negotiations, and
building business partner infrastructure to develop key vendors and partnerships. A strong leader, who
develops and refines individualized objectives to promote relationships, efficiency, and growth.
EXPERIENCE
TXU ENERGY, Irving, Texas
Contractor – Marketing Analyst, 2009 - Present
Liaise with project management organization to document new business processes to support efficient deployment of new
website functionality and improve visibility of defect resolution across business teams. Responsible for conducting usability
audit on customer self-service portal and recommend new site functionality and changes to improve content accessibility and
user experience.
RIPCODE, Richardson, Texas
Business and Marketing Development Manager, 2006-2009
Communicated with CEO to orchestrate pre-launch tasks focused on brand creation, product development, and go-to-market
strategy formulation. Following launch, directed marketing, sales operations, and business development activities. Held
responsibility for qualifying and advancing relationships with prospective worldwide channel partners and technology
providers.
• Established marketing partnership agreements with key software and hardware vendors.
• Secured memberships with key industry associations to monitor future industry trends and contribute to standards
development for alignment with company’s product roadmap and strategy.
• Wrote marketing document and created site map for customer self-service online portal supporting e-commerce.
• Conceived and executed multi-channel marketing campaigns including web, print, email and social networks.
• Managed agency relationships and collaborated in design of website and marketing collateral.
• Designed and executed RipCode’s event strategy, branding, demonstrations and logistics for international tradeshows.
• Wrote marketing white paper detailing industry challenges while highlighting RipCode’s key value propositions.
• Created copy for use on company website, press releases, blog postings and product data sheets.
• Collaborated with engineering in design of product packing and creation of marketing inserts and user guides.
• Conceived PowerPoint slide deck and presentation used for sales and investor meetings.
NOKIA, Dallas, Texas
Online Marketing and Sales Channel Manager, 2005-2006
Held responsibility for management of marketing budget, collaborative online marketing programs, and online sales channels.
Created pricing and product portfolio strategies, and developed and executed collaborative online marketing campaigns.
Oversaw selling-in of Nokia products to key accounts, and implemented sales operations improvements through process
engineering and strategic partnerships. Reengineered sales operational model for Nokia’s online direct sales channel to
mitigate internal channel conflict, improve inventory management practices, and reduce revenue recognition cycle time.
• Communicated with Amazon, Inphonic, and LetsTalk, achieving increases in Nokia’s market and value share.
• Contributing member of project team charged with reengineering Nokia retail sales strategy and operations.
• Created special holiday promotional packages for distribution through Nokia retail channels.
• Exceeded 2005 quota of direct (B2C) sales revenue by 50%, achieving $12,200,000 online sales channel.
• Exceeded 2006 sales volume target of 89,000 units across internet channels.
• Increased sales by 50% in 2005 to sub-distributors through Nokia’s online (B2B) marketplace.
• Consulted with market research firms to gain insights into consumer purchasing motivators and behaviors to optimize
product packaging and placement within retailers to achieve maximum sell-through.
• Developed and implemented collaborative marketing programs w/key wireless internet dealers.
• Negotiated agreement and launched online direct sales channel on Overstock.com.
• Managed marketing calendar to leverage online assets, and showcase hero products and key promotions.
JON E. USRY, PAGE 2
NOKIA NETWORKS, Dallas, Texas
Project Management Concept and Deployment Manager, 2002-2005
Coordinated creation and deployment of project management processes and tools with Nokia Networks Americas Project
Management Services Management Team. Ensured cost-efficient fulfillment of customer contracts, and satisfaction of
demand and supply networks.
• Held responsiblity for simultaneous project management of SAP R/3-centered SuLo (Supply Logistics), and SAP R/3
upgrade (v.4.7) for Nokia BUs in the US and Brazil.
• Oversaw international cross-functional project team implementing SAP R/3-centered SuLo (Supply Logistics)
program, achieve efficiency in logistics and accounting operations for Nokia Networks Brazil.
• Implemented supply chain optimization processes (iHUB) within SAP R/3 system to enhance production operations for
Nokia Mobile Phones Brazil. Achieved reductions in lead-time and inventory days of supply.
ADJOINED CONSULTING, Dallas, Texas
Principal Consultant, 2000-20002
Directed technology services in proposing and delivering Enterprise Resource Management (ERM) solutions to support business
processes through planning and forecasting, order management, procurement, inventory and finance. Guided other clientele
on issues of change management, business processes and workflow.
• Exceeded personal revenue generation quota of $240,000 annually, while securing new business contracts.
• Created proposals, delivered sales presentations, and negotiated $750,000 consulting contract to deliver an
integrated logistics and financials system (SAP R/3 v4.6) for Ericsson Microelectronics.
• Led international cross-functional project team in implementing SAP R/3 system designed to support operations
throughout order-to-cash business process flow.
• Directed team in defining requirements for financial services division and leveraging the use of technology to
improve profit.
PRICEWATERHOUSECOOPERS LLP, Dallas, Texas
Consultant, 1998-2000
Communicated with management consulting services to increase revenue through delivering systems and process-oriented
solutions addressing client’s business problems. Developed web-based content management system enabling quick response
to client inquiries, and assisted in securing several client contracts.
• Streamlined financial and managerial accounting operations for international insurance provider by implementing
SAP R/3 integrated financials system for Zurich US and Maryland Casualty Company.
• Exceeded personal revenue quota of $215,000 annually, while securing additional new business contracts.
• Generated sales and delivered superior customer service for Abbott Laboratories by developing robust and scaleable
B2C customer portal site.
ADDITIONAL EXPERIENCE
AIM MANAGEMENT COMPANY, Houston, Texas, Marketing Liaison, 1995-1996. Communicated as liaison between
marketing and client service departments. Advised active and prospective clientele and suggested
investment products. Held responsibility for executing trades for clientele and generating reports. Trained
and supervised client service representatives.
EDUCATION
BAYLOR UNIVERSITY, Waco, Texas
M.B.A., Finance, 1997
B.A. Business, 1994
PROFESSIONAL DEVELOPMENT
NOKIA BRAND CULTURE DEVELOPMENT PROGRAM, 2006
BOSTON CONSULTING GROUP DISCOVERY PROGRAM, 2006
MVI MID-YEAR FORUM: ACCOUNT PLANNING / RETAILER ECONOMICS, 2005
CONSUMER FOCUS TRAINING WORKSHOP, 2005
PROJECT MANAGEMENT INSTITUTE’S CERTIFICATE PROGRAM, 2005