Marketing Sales

Tanya M. Hartwell

**** ******* ****** *****

Robbinsdale, Minnesota 55422

612-***-**** **.********@*****.***

Employment Experience

US Bank September 2008-March 2009

Branch Marketing Manager, Elan Financial services

Managed custom marketing programs for clients including in branch marketing materials, credit card design, and

client communications

Counseled clients on solutions for updating ongoing marketing programs including creative feedback, collateral

distribution strategies and cost saving measures

Successfully developed and executed marketing plans for new client launches including timeline establishment and

budget management

Managed internal and external online marketing content for custom clients

Served as a liaison between marketing, account executive, vendor and client teams

Macy’s June 2006-September 2008

Marketing Coordinator to Marketing Specialist, partner business

Managed the budget, strategic planning and project execution for 52 Macy’s Partner Businesses including direct

mail, newspaper, radio, signage, TV campaigns, and special events

Analyzed and reported on results of Macy’s Partner Business marketing efforts

Developed and executed marketing campaigns for multiple partner participation resulting in incremental in-store

traffic and sales for participating partners

Managed the relationship between partner marketing teams and Macy’s marketing support teams

The Walt Disney Company January-June 2006

Marketing and Retail analytics Associate, Consumer Products

Assisted in the development of current and future cross line of business marketing initiatives

Managed creative execution and approvals for retail in-store signage, media and print ads for Target

Researched, developed and coordinated promotions and sales with weekly circulars

Monitored and analyzed in-store product execution vs. sales reports

Assisted in planning and executing Disney Roadshows and an ER Makeover at the Minneapolis Children’s Hospital

Domino’s Pizza, Inc August-December 2005

Marketing Intern

Completed company market and competitive research/analysis for 33 stores in Rochester and the Twin Cities

Implementation of new product launches and grassroots promotions

Pitch letter writing and distribution to over 3000 Minnesota organizations

Mentoring Partnership of Minnesota April-October 2005

Marketing Intern

Co-produced a half hour documentary on mentoring with Twin Cities Public Television

Engaged in media outreach including writing press releases, promotional materials, donation request letters and

child profile stories for the Pioneer Press resulting in weekly news coverage

Skills

Strategic marketing and creative skills including project management, analytical and leadership skills

Software application skills including Microsoft Word, Excel, Power Point, and Adobe PageMaker

Strong organizational skills and very detail oriented

Excellent written and verbal communication skills

Volunteer/Activities

Mentoring Partnership of Minnesota Marketing Committee Member

American Marketing Association member (AMA)

Public Relations Student Society of America member (PRSSA)

University of St. Thomas Tutor/Mentor

Education

St. Thomas University St. Paul, Minnesota St. Thomas University Minneapolis, Minnesota

Opus College of Business, Bachelors in Marketing Opus College of Business, Master in Business Communication

Graduated May, 2006 Expected Graduation: May 2010

*** References available upon request

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