Project Manager Quality Assurance

Eve Glicksman

**** *** ***** ****, ******, PA ***02 215-***-**** *********@*******.***

■ Savvy, insightful editor, writer, consultant and project manager ■ 25 years experience in

journalism, publishing, online media, broadcasting, marketing communications, public and

media relations. ■ Expertise in Web site and publication management – from strategic planning

and writing, to design and production ■ Imaginative, focused, deadline-oriented, reliable.

Achievements

Led editorial team in comprehensive upgrade of consumer Web site and portals

Launched e.g. communications, a successful consulting business for 20 years

Published hundreds of articles in leading magazines and major city newspapers

Won Simon Rockower Award - first place for magazine feature writing

Created member benefit card replicated by National Public Radio stations nationwide

Invited as presenter for Philadelphia Writers Organization, 2 annual conferences

Employment

UnitedHealth Group, OptumHealth division, East Windsor, NJ Dec. 2006 - Present

Managing Editor, myOptumHealth.com (formerly HealthAtoZ.com)

Oversee 5 writers, copyeditor and freelancers in producing evidence-based health

and wellness articles for consumer Web site and client portals.

Introduced journalistic standards to writing staff through team workshops and one-

on-one coaching. Fostered cohesive team of writers whose talents flowered.

Contribute expertise on content development, Home Page planning, web design

and marketing and SEO strategy at executive meetings.

Helped orchestrate transition to new Content Management System (Vignette),

including content migration and quality assurance testing.

Strengthened branding with promotional copy and ads.

Holy Redeemer Health System Huntingdon Valley, PA August 2004 – Dec. 2006

Publications Manager, Marketing & Public Affairs

Managed all publications and editorial projects for hospital/medical center, home

care agencies, long-term care facilities, hospice and residence for homeless.

Provided practical and effective leadership for strategic planning, creative

platforms, branding and production. Re-positioning led to market share increase.

Raised the profile of the healthcare system through annual reports, consumer

magazines, newspaper columns, Web content, ads, brochures, newsletters, internal

communications, marketing and development collateral, and CEO messages.

Eve Glicksman LinkedIn Profile: http://www.linkedin.com/pub/6/512/a3

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e.g. communications Philadelphia region March 1985 - July 2004

Sole proprietor, Independent Writer and Consultant

Consultant for corporations, nonprofits, agencies and trade groups.

Contracts, 2-3 days weekly, on-site editorial services

Merck & Co. 2001-2004, Editor (Freelance, 1996-2001)

Thomas Jefferson University and Hospital 1998 & 2000 (Freelance, 1985-2004)

Allegheny University Hospitals 1994-96. Part of team awarded “Excellence in

Marketing” by Association of American Medical Colleges

The Institute of Pennsylvania Hospital 1991-93, Editor

Hired and managed freelance writers, designers and other vendors as needed.

Other Clients: Aetna, Inc. Curtis Institute of Music Aramark Children’s

Hospital of Phila. Main Line Health Pennsylvania Bar Assn. University of

Pennsylvania CIGNA MossRehab GlaxoSmithKline Atwater Kent Museum

Journalist with hundreds of published articles, essays and op-eds. Bylines in:

Good Housekeeping McCall’s Ladies’ Home Journal Chatelaine Town &

Country USAir Mag. Salon Philadelphia Inquirer & Inquirer Mag. Los Angeles

Times New York Times Syndicate Chicago Tribune Newsday Dallas Morning

News San Francisco Chronicle Atlanta Constitution America West Airlines Mag.

The Oregonian Plain Dealer Detroit Free Press Minneapolis Star-Tribune

WHYY, INC Philadelphia, PA November 1981- March 1985

Development Director, WHYY-FM

Directed all fund-raising activities for National Public Radio station: grant writing,

prospect research, special events, on-air drives, promotions, reports to funders.

Increased station income by more than 200 percent through grants and fundraisers.

Secured first underwriter for national syndication of Fresh Air.

Created membership benefit card replicated by public radio stations nationwide.

Solicited and obtained thousands of dollars of in-kind donations for special events.

Recruited, trained and supervised volunteers and interns.

Education

Brown University, M.A., American Civilization

Pennsylvania State University, B.A., Broadcast Journalism

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