Sales Marketing

LUIS A. CARREON

***** ***** **** **. *******, TX 77429 ***********@*******.*** 832-***-****

Marketing Manager with over 5 years experience with the ability to execute a wide-range of sales and

marketing strategies designed to establish market presence and increase revenue and profitability.

● PROMOTION & EVENT PLANNING ● MEDIA RELATIONS & POSITIONING ● MARKET

BUDGET MANAGEMENT

● MARKETING COMMUNICATIONS ● PRINT, RADIO, WEB AND DIRECT MAIL

RESEARCH

SUMMARY OF QUALIFICATIONS

Proven track record of strategic positioning, creative conceptualization, and marketing campaigns with

experience in a variety of media mixes including print, radio, on-line, and promotions.

Skilled in all aspects of business development, sales and marketing, operational management, staff training,

account management, client relations, and customer service.

Strong knowledge of residential construction including execution of sales and marketing strategies, creating

advertising and promotional material, developing alliances with professionals in related industries to secure

a strong referral base.

Proficient with Microsoft Office, Windows and Mac platforms, Adobe Photoshop, Adobe Illustrator and

Adobe After Effects.

Superior communication abilities with fluency in Spanish.

PROFESSIONAL EXPERIENCE

MARKETING MANAGER March 2007 – December 2008

KIMBALL HILL HOMES Houston, TX

Directed the marketing and advertising operations, communications, and execution for 22 home communities

accountable for radio, print, web and billboards, as well a Realtor relations, promotions and grand openings,

managing a $1.2M marketing budget.

Launched a Referral program for both new homebuyers and employees generating an average of 15 extra

sales per month.

Generated Realtor “buzz” within the communities, capturing 200+ realtor attendees at one grand opening.

Established various Realtor incentive programs providing higher commissions by selling with the company,

creating more loyalty and higher motivation among outside realtors.

Targeted the Hispanic community, attending networking events, distributing marketing collateral and

magazines through heavily populated communities, driving awareness of the new communities.

Directed the strategic and creative vision of all advertising and marketing communication, performing in-

house design and website contents, as well as directing 3rd party vendors for photography, video and audio

creations.

Coordinated 25+ grand opening and marketing events managing budgets ranging from $5K to $100K.

MARKETING & SALES MANAGER October 2005 – March 2007

OBRA HOMES Houston, TX

Directed the marketing, advertising and sales operations for 13 home communities accountable for new home

sales, external messaging, and full sales life cycle including credit approval and closing managing a $2K to

$500K budget.

Devised and executed the branding strategy and messaging including billboards, print, on-line media, direct

mail, ad listings, and promotions.

LUIS CARREON ● ***********@*******.*** 832-***-**** ● Page 2

Generated an average of 100-200 leads per day by implementing innovative marketing and advertising

campaigns including billboards, events, radio, and direct mailers.

Exceeded call volume and sales, averaging 30 sales per month, for the EZ Home Club Program working

with first time homebuyers.

o Identified communities which fell within loan options, as well as submitting the client to credit repair if

necessary, to establish better credit rating for future purchases.

LEASING/MARKETING AGENT November 2004 – October 2005

DAVIS DEVELOPMENT Houston, TX

Responsible for business development, marketing and advertising, and promotional campaigns to drive 100%

occupancy in newly development communities.

Individually secured 41% of the 90% organization occupational goal, achieving Top Leasing Consultant

enterprise-wide.

Designed all graphics for promotional media, as well as updated the Internet site, capturing the branding

image and updated information regarding availabilities.

Established a Referral Program for residents generating 5-8 leases per month.

Strategically targeted corporate accounts within the Energy Corridor Sector, gaining first contact by major

corporations during relocation of employees.

Executed numerous events for residents and friends, showcasing the community and amenities, driving

awareness, branding, and strong sales leads.

LEASING/MARKETING AGENT February 2001 – October 2004

JTS MANAGEMENT Houston, TX

Directed all aspects of marketing and promotions inclusive of advertising, the full leasing cycle including

business development and negotiations, and ensure quality client service through prompt response to client

concerns.

Top Leasing Agent for 2002 – 2003, exceeding goals by 10% in 2002 and 6% in 2003.

Devised and executed community events for residents and apartment locators, generating interest levels

leading to the close of leases.

Devised a Corporate Strategic roadmap, targeting large corporations in the area including BP, Shell, Exxon,

and Citgo, gaining relocation employees and corporate executive leases.

Generated leads and business development opportunities through a variety of creative sourcing strategies

including cold calling, distribution of marketing collateral, and referrals.

EDUCATION

AAS, MULTIMEDIA & WEB DESIGN 2004

ART INSTITUTE OF HOUSTON Houston, TX

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